Leo Kivijarv
PQ Media Executive Vice President, Director of ResearchDr. Kivijarv is Vice President of Research at PQ Media, the leading provider of econometric research and consulting for the media, entertainment and communications industries. PQ Media pioneered the category of emerging media research through our Alternative Media Research Series, the only source to provide industry stakeholders with actionable strategic intelligence on emerging media such as digital out-of-home media, mobile and social media, branded entertainment and word-of-mouth marketing, among others. PQ Media partners with Veronis Suhler Stevenson on the renowned Communications Industry Forecast, the media industry’s benchmark for spending, usage and trends data for 25 years. Leo also co-authors the PQ Media Global Digital Out-of-Home Media Forecast series, the industry’s definitive source for revenue, consumption, growth and trends worldwide.
Meet Leo at:
Panel: New Measurement for a Developing Sector?
Date/Time: 2:15 PM
Does the digital out-of-home sector need to follow the path established by other media or can it create an approach that is uniquely suited to the space? Will buyers actually buy against metrics with which they are unfamiliar if it makes the job harder? Which approach will best facilitate planning, buying and selling to the benefit of all sides?
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