http://www.mediapost.com/publications/ The inside line on digital out of home. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 14:11:20 EST It's been a very cinematically automotive week in the world of digital out-of-home video content, with two new deals bringing NASCAR content to movie theaters and movie content to gas stations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116038Erik Sass <eriksass@mediapost.com>Fri, 23 Oct 2009 15:15:41 ESTDigital out-of-home video content and advertising is taking flight, literally, with new deals for ad sales representation and in-flight, ad-supported WiFi on two major airlines. Along with extensions of DO-enabled food service in airports, the new deals represent a trend towards DO linked with consumer services in the air travel environment. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115468Erik Sass <eriksass@mediapost.com>Thu, 15 Oct 2009 12:00:26 ESTSurveying the proliferation of digital signage around New York last week, one could be forgiven for thinking the city had been colonized by visitors from the planet Doohv. Actually it was just Clear Channel Outdoor, for the most part, and they're not just visiting. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114714Erik Sass <eriksass@mediapost.com>Fri, 02 Oct 2009 09:45:03 ESTDigital out-of-home video targeting sports enthusiasts is one of the fastest growing sub-segments of the burgeoning medium, as reflected by the proliferation of networks, prompting some industry watchers to say this particular area is ripe for consolidation. This week brought some evidence of a trend towards consolidation, with the acquisition of the Golf Network -- an in-store video network serving golf equipment retailers -- by EDR Media, which simultaneously announced the formation of a new Sports Retail Network. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113319Erik Sass <eriksass@mediapost.com>Thu, 10 Sep 2009 16:45:45 ESTIf you were on vacation in August, and weren't obsessively checking the news on your BlackBerry, you may have missed one of the busiest periods in the digital out-of-home video industry's short history. In fact, while late summer 2009 saw the first faint glimmers of a broader economic recovery, it may also be remembered as the beginning of a DO renaissance -- and all while you were curling your toes in the sand. Here's a quick roundup of what went down, in reverse order. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112995Erik Sass <eriksass@mediapost.com>Fri, 04 Sep 2009 14:45:35 ESTFor almost 80 years, every major economic crisis to hit the U.S. has launched a nascent medium to national prominence. The Great Depression provided the catalyst for radio to evolve as a major communications medium in the 1930s. Television took its place as a national medium during the recession of the mid-1950s. After the 2000 recession, online advertising growth exploded. Consumer media consumption trends and technological changes accompanying the current recession portend a much larger shift in the media landscape this time around. Mobile advertising and digital place-based networks, which display content and advertising on screens in public places, are to this era what cable and radio were to years past. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112392Mike DiFranza <>Thu, 27 Aug 2009 14:00:23 ESTAdcentricity, which aggregates digital-out-of-home networks and assists media buyers with planning and execution of DO campaigns, is expanding its business to include consulting services for existing DO networks and businesses that are thinking about entering the arena. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111647Erik Sass <eriksass@mediapost.com>Thu, 13 Aug 2009 16:30:35 ESTA new study from Arbitron documents the considerable reach of digital out-of-home video, with 155 million American adults coming into contact with the medium in the last month -- that's 67% of the adult population. What's more, consumers are likely to have multiple exposures: of the group that recalled seeing a DO display in the last month, 76% recalled seeing them at multiple venues. This sub-segment equals about 51% of the total adult population, meaning more than half of American adults can recall multiple exposures. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111328Erik Sass <eriksass@mediapost.com>Fri, 07 Aug 2009 18:00:41 ESTAnother digital out-of-home video network is augmenting its audience targeting capability with data from a "name-brand" researcher: on Wednesday JiWire, which delivers Web video advertising to Internet users on the go through public Wi-Fi systems, announced a deal giving it access to a wealth of local market data by Nielsen Claritas. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110391Erik Sass <eriksass@mediapost.com>Thu, 23 Jul 2009 16:15:43 EST Sprint is mounting a multi-part cinema advertising campaign this summer, with what might be termed "broad" and "narrow" components. The "broad" part, which invites cinema-goers to rate (or "r8," in textois) the movies they see, is intended to reach as many people as possible to promote the new Palm Pre. Meanwhile the "narrow" part targets cinema-goers who are already Sprint subscribers with a loyalty program that rewards them with coupons for free upgrades at the concession stand. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110046Erik Sass <eriksass@mediapost.com>Fri, 17 Jul 2009 15:50:11 EST