http://www.mediapost.com/publications/ The inside line on digital out of home. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Sun, 14 Mar 2010 13:11:21 EST California, vying for the title of brokest state in the Union, is getting a boost for its lottery promotion from Outcast and PumpTop TV, which are helping reach consumers at one of the main points of purchase for lotto tickets -- gas stations. The new product, Lotto Live, is promoting the Mega Millions lotto with new technology that allows the DO network to deliver real-time updates on the lotto jackpot. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124203Erik Sass <eriksass@mediapost.com>Fri, 12 Mar 2010 15:30:07 ESTAs the digital out-of-home medium continues to grow dramatically, a number of companies have introduced business strategies and services intended to simplify DO for advertisers, making it easier to aggregate networks and scale up advertising buys to reach more consumers on the go. Now the trend is expanding to include content creation, with a new service from X20 Media that promises to help advertisers and network operators produce slick-looking ads with a minimum of effort. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123801Erik Sass <eriksass@mediapost.com>Fri, 05 Mar 2010 16:15:03 ESTAkoo, which operates a digital out-of-home "social music television network" in mall food courts and college dining facilities, announced deals giving it access to a raft of new university common areas across the country, including heavily trafficked student unions, large dining areas, and recreational centers. The new partnerships add a potential 330,000 college undergrads to Akoo's estimated 64.5 million monthly viewers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122824Erik Sass <eriksass@mediapost.com>Fri, 19 Feb 2010 12:00:57 ESTLast week saw the release of a recommended code of conduct for the burgeoning digital out-of-home advertising business. The code was crafted by an out-of-home advertising industry organization, the Point of Purchase Advertising Institute (POPAI), to avoid transgressions that could inspire consumer backlash -- especially in the new, controversial area of facial recognition technology, colloquially "billboards that look back." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121998Erik Sass <eriksass@mediapost.com>Fri, 05 Feb 2010 17:00:57 ESTOkay, it wasn't digital out-of-home, but the spectacular revenge wreaked by a jilted lover earlier this month with posters in New York, Atlanta and San Francisco encapsulates some of the key qualities that make for a successful (and highly nontraditional) outdoor campaign. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121596Erik Sass <eriksass@mediapost.com>Fri, 29 Jan 2010 17:30:47 ESTNo one's likely to be breaking out the champagne just yet, but it's already clear that the digital out-of-home business fared better than virtually every other media sector, including both traditional and online. This bodes well for a strong recovery in 2010 (barring further economic woes) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120736Erik Sass <eriksass@mediapost.com>Fri, 15 Jan 2010 16:45:28 ESTThe New Year is always a good time for lists, predictions, and lists of predictions, and there are some interesting forecasts for the digital out-of-home business in 2010 from Keith Kelsen, founder of the 5th Screen Project and a contributor to Digital Signage Today. The trade publication recently posted a list of ten predictions by Kelsen for 2010 -- which also double as advice to DO networks and advertisers, pointing to high-priority action items to enable the medium's strong growth to continue. Below is a quick summary of Kelsen's predictions, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120334Erik Sass <eriksass@mediapost.com>Fri, 08 Jan 2010 16:53:51 ESTTwo of the sweet spots for digital out-of-home advertising are convenience and distraction -- using technology to make a tedious or unpleasant situation shorter in duration, or at least less tedious and unpleasant. One good example comes from Chicago, where the Wicker Park and Bucktown neighborhood has received a new network of 13 digital signs, installed and operated by RedPost in coffee shops, book stores, and similar establishments, which display the arrival times of Chicago Transit Authority buses approaching nearby stops. Four more signs will be installed in coming months. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119703Erik Sass <eriksass@mediapost.com>Thu, 24 Dec 2009 14:15:19 ESTLast week brought another example of a print brand expanding into digital out-of-home video: Outside magazine, published by Mariah Media Inc., is partnering with the Resort Sports Network to create a new DO network reaching guests at resort destinations around the country. The Outside Television Network is effectively taking over RSN, which will be completely rebranded http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119407Erik Sass <eriksass@mediapost.com>Fri, 18 Dec 2009 15:17:46 ESTSince this is the time of year when columnists tend to wax about the future, let me share some of my most recent thinking about where the digital out-of-home media business is headed -- both near-term, as well as long. To do that, let me start off by quoting someone from the future: "Space, the final frontier." Okay, so it's actually a fictitious character from the future, and you probably don't have to be a Trekkie to know that line comes from "Star Trek" Captain James T. Kirk's log, but there's a reason why I'm invoking it now. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119096Joe Mandese <joe@mediapost.com>Mon, 14 Dec 2009 17:02:17 EST