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IBA International Conference on Marketing 2012


IBA, the oldest business school outside USA, announces the first ever international marketing conference in Pakistan bringing academicians and professionals on a single platform to present cutting-edge information in the field of marketing. Conference Theme: Contemporary Marketing Trends Conference Objectives: To enhance marketing education and research in the region. To provide a much-needed platform for showcasing high-quality research. To highlight indigenous marketing issues through empirically tested research. To be receptive to the replication studies of world class research. To stimulate interest in marketing theory and practice among global and regional scholars and practitioners.

 Call for Papers


Contact: Saad Javed Khan Institute of Business Administration, Karachi , +922138104700 Ext.2602, saad.javed@khi.iba.edu.pk

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