American Marketing Association Hosts: Social Media for B2B

• 299 Second Street (Courtyard San Francisco Downtown), San Francisco California
• Aug. 15, 2012 - Aug. 16, 2012
  
• MarketingPower.com/SMB2B

Like it or not, social media is playing an increasingly important role in the B2B decision making and sales process. As a B2B marketer, having command of the social media tools that are most relevant is critical to the success of your future. Social Media for B2B will teach you how to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaged online, but also energize your bottom line. You’ll learn advanced strategies and tactics for reaching buyers and building a lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your sales team and front-line employees for enterprisewide social media engagement. Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers.

Contact: Kari Mueller American Marketing Association , 800.AMA.1150, kmueller@ama.org