American Marketing Association Hosts: Integrated Marketing Communications

• 450 North Cityfront Plaza Drive (The University of Chicago Booth School of Business - Gleacher Center), Chicago Illinois
• Sept. 13, 2012 - Sept. 14, 2012
  
• MarketingPower.com/IMC

Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge. Budgets are tighter, goals are higher and lingering economic uncertainty creates tension that can interfere with integrated planning and results. Marketers are racing to prove the value of every dollar to generate ROI. It is critical to architect an effective IMC plan that delivers clear, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix into a single, cohesive approach. This demands the rise of the new IMC plan, one that incorporates interactive and social technologies. Marketers are beginning to understand that their brand lives in the connections. They must seize the opportunity and create a powerful content strategy to deliver the right message to the right audience in the right place. This highly engaging workshop is designed to help you develop an IMC roadmap and gain competitive advantage. You will learn to create an integrated marketing communications strategy and deliver an engaging brand experience to contribute to revenue generation and real customer value. You will leave this workshop armed with strategic advice and empowered to move your IMC plan forward.

Contact: Kari Mueller American Marketing Association , 800.AMA.1150, kmueller@ama.org