OMMA (Premium) Display

• 2025 Avenue of the Stars, Los Angeles California
• July 24, 2012
  Start Time: 08:00:00
• http://www.mediapost.com/ommadisplay/agenda/

Some things never change. For all of the efficiency and interactivity the digital revolution has brought to the marketing world, the basics of advertising continue to hold true. Great brands want to align themselves with great content, build rich experiences that leverage a medium’s creative palette, and maintain control over where and how their messages reach consumers. The online marketplace of search and nano-targeting banner technologies have been a boon to direct marketers large and small. And yet, big brands still crave the three perennial Cs: Control over placement, Contexts that resonate with customers, and Creativity that brings real impact to a message. A large share of digital ad dollars continues to flow to the clean, well-lit places because that is where branding still happens best.

At OMMA (Premium) Display we follow the brand money to explore the next generations of premium placements, whether they land on the big media destinations or across vertical networks of trusted niche players. What is “Premium” now, we ask media agencies, as they juggle their spend among multiple display advertising options. How are publishers responding to the challenge of advanced targeting technologies that threaten to replace the value of context with “demand-side” audience-targeting, and how are they themselves using these new models to apply to premium? How are the creative agencies using the emerging ad formats to create impact and move the needle of brand awareness? And targeting is not the only place where advanced technologies enhance digital display. A range of ad units have emerged in the last year designed specifically to combine interactive functionality with the depth and feeling of TV and print media. How do the results from these premium units continue to make the case that creativity and context still rule? And how are the fastest growing categories of premium display, mobile and video helping to create new opportunities for buyers and sellers in an always-on, multi-screen world? 

At OMMA Premium we get back to basics – Control, Context and Creativity.

Contact: Jon Ronga MediaPost , 212.204.2021, jronga@mediapost.com