MediaPost’s Mobile Insider Summit

• 111 Country Club Drive, Incline Village Nevada
• Aug. 19, 2012 - Aug. 22, 2012
  Start Time: 18:00:00
• http://www.mediapost.com/mobileinsidersummit/

“Mobile First” is the trendy mantra of 2012, but what does it really mean to marketers and media publishers? The smartphone and tablets have emerged quickly as consumers’ screen of first choice, for news, weather, social media and even prime time Web browsing. These are the displays we wake up to…literally. And for much of the planet, mobile will be the only connection to interactivity. Just two years ago we were talking about “testing mobile” and now we are talking about a world where devices are the main entry point to all things digital, including your brand.  But what does “mobile first” look like beneath the cliché? How does it reorient marketing plans, design issues, brand strategies?

About the Mobile Insider Summit

Join the best minds in mobile for the renowned, three-day Mobile Insider Summit at Lake Tahoe this August. Join the mobile leaders from the top brands and marketers and top executives from the mobile industry as they share best practices and experiences in a think-tank environment. Come explore where mobile is headed and see case-studies on what works and what doesn't. Morning sessions are content rich with a high degree of interactivity in this highly exclusive event. Afternoons and evenings are filled with networking events and include cocktail parties and resort dining with the best in mobile. Mark your calendar for August 19-22 and register now!

Contact: Jon Ronga MediaPost , 212.204.2021, jronga@mediapost.com