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American Marketing Association Hosts: 2012 Symposium for the Marketing of Higher Education


The 2012 Symposium will be the best yet. Program highlights include:

  • More paper sessions from a wider and more diverse array of institutions, including top research universities, respected liberal arts institutions, faith-based institutions, community colleges and for-profits.
  • Advanced marketing sessions presented by our most accomplished colleagues.
  • Keynote speakers including a journalist, a university president, two CMOs, and a higher ed public policy expert.
  • Expert higher ed firms and agencies as presenters and exhibitors--exhibit space is already sold out.
  • Round tables at the end of the day, offered by affiliation and shared interests.
  • Service and wellness events (blood drive and morning yoga!) to strengthen our professional community and give back to our host city.

Contact: Kari Mueller American Marketing Assoication , (312) 542-9000, kmueller@ama.org

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