American Marketing Association Hosts: Health Care Marketing
- Capital Hilton, Washington, D.C. District Of Columbia
- Oct. 29, 2012 - Oct. 30, 2012
Start Time: 8:00 AM
Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.
Contact: AMA AMA , 312.542.9000, firstname.lastname@example.org