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6th Annual Social Media Marketing


The social media landscape is continuously evolving and it is both the biggest communications challenge and opportunity in decades.   The way people are engaging has been radically transformed and is having an irreversible effect on advertising and mobile communication.  Facebook was only established eight years ago and is now an integral part of the life of near 1 billion users.  The acquisitions of some of the top social vendors reflect the huge demand among businesses for social media services.  As businesses are just getting past the idea of just ‘being there’ to enhance brand awareness/reputation, greater emphasis is being put on fostering collaboration, dialogue/discussion and strengthening relationships.  Marketers are being challenged to decide which technologies and products they must leverage, create compelling content that gets shared, optimize interaction with social communities and tie results to sales data.  Attend this conference to find out how to utilize social tools to listen and respond in real time, build relationships in an authentic and meaningful way, determine the right mix of traditional and digital media, and correlate leads, revenue and other tangible outcomes.

Presenting Companies

Matchstick Inc. – Tribal DDB Canada – LinkedIn Canada – Awareness, Inc. – Extole – Wildfire Interactive – Entrinsic – BlogFrog – 415 Marketing – OneMethod Inc. Digital + Design – Social Media Group – Syncapse – Anvil Media, Inc. – Concerto Marketing Group – Ariad Communications – MediaWhiz - Shoutlet

Why You Should Attend

  • Learn how to identify and capture new prospects to drive ROI
  • Understand how to use owned and earned media to  amplify paid media
  • Discover the importance of fostering consumer-to-consumer sharing
  • Examine how to create integrated and cohesive digital marketing strategies
  • Hear some best practices for creating powerful influencer programs
  • Find out how to unite social media messaging with search marketing best practices

Contact: Martina OpenDialogue Inc. , 416-526-4578, info@opendialogueinc.com

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