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Elevating Your Creative


This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

This engaging, interactive workshop is packed with individual and team exercises, creative examples and case histories. You will also have lots of opportunities to evaluate creative work and hone your feedback technique.

Throughout the session, you will discover what inspires and motivates creative people and what turns them off. Quite simply, this course will help you to inspire great creative work and be a better client.

http://www.ana.net/training/show/id/EC-DEC14


Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net

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