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In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t.
SEO in 2015
- Summit Executive Centre, 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- Oct. 27, 2015 - Oct. 28, 2015
- http://www.ama.org/seo
Search engine optimization ("SEO") has evolved immensely over the past several years. In this training, you’ll learn the secrets of SEO: what works and what doesn't, what you should be measuring, what tools to use, where trouble looms and untapped potential lies, where search engines and the industry are headed, and much more.
LEARN
In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t.
Contact: Marla Chupack American Mareketing Association , 312-542-9000, mchupack@ama.org
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