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Influencer Marketing


Learn how to identify the right influencers; the influencers who have the greatest clout over purchase decisions and perceptions for your company, brand, products, and services. Understand the different types of influencers (customers, social influencers, bloggers, employees, and others) and their key motivations and behaviors.


Contact: Marla Chupack American Marketing Association , (312)542-9000, mchupack@ama.org

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