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Metrics in digital media are shifting from exposure to attention. Parsec has partnered with AppNexus, Moat, and The Financial Times to host a discussion on the impact of that change from the perspectives of brands, agencies, and publishers. Jonah Goodhart, CEO of Moat, will be delivering the keynote and luminaries such as Joe Marchese, Shenan Reed and Adam Shlachter will weigh in on the growing focus on attention-based metrics. Join us and learn why cost per second is the new gold standard for brand advertising.
Buying Time #2: The Impact of Transacting on Cost Per Second
- 28 West 23rd Street, New York New York
- May 25, 2016
Start Time: 9:00 AM - http://www.parsec.media/events/buying-time-2/
Metrics in digital media are shifting from exposure to attention. Parsec has partnered with AppNexus, Moat, and The Financial Times to host a discussion on the impact of that change from the perspectives of brands, agencies, and publishers. Jonah Goodhart, CEO of Moat, will be delivering the keynote and luminaries such as Joe Marchese, Shenan Reed and Adam Shlachter will weigh in on the growing focus on attention-based metrics. Join us and learn why cost per second is the new gold standard for brand advertising.
Contact: Peter Ryan Parsec , 2013620148, peter@parsec.media
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