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Email Insider Summit


As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.


Contact: Maya Abulashvili MediaPost Communications , 212-200-2000, maya@mediapost.com

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