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OMMA Programmatic


Redeeming the Robots.

Programmatic advertising has had a rough year. Transparency, fraud, ad blocking, declining media revenue and even growing friction between marketers and their agencies – have all somehow been implicated in the rise in automated and real time ad platforms. And yet the money still flows; the increased role of data-driven automated media buying seems as inevitable as ever.

What is the way forward for these technologies and techniques? At OMMA Programmatic, we ask how ad tech becomes part of the solution rather than the fall guy. 


Theme’s we’ll explore:

  • More programmatic inventory is now available for purchase, but demand remains strong, and prices are creeping up; we’ll go over what to expect in Q4 and beyond.
  • The growing problems of fraud, transparency and ad blocking persist. Where can you find clean inventory and how are marketers shifting spend in and out of different channels? 
  • Data, data everywhere: first, second and third party data can lead your brand to multi-channel marketing success; learn how to read the tea leaves.
  • Ad-blocking: what has ad-blocking taught us about consumer attitudes towards advertising? Are there steps brands and publishers can take to reduce its impact?
  • Video, rich media, native, Internet radio, OTT and social and sponsorship inventory will soon be available programmatically; can these channels avoid the pitfalls of programmatic display? 

 

At OMMA Programmatic we press the ad tech industry on how it plans to solve for some of the very problems it helped create.


Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com

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