http://www.mediapost.com/publications/ Grow your list, get more from your budget, and absorb the sage advice of email marketing?s most respected pundits. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Fri, 12 Mar 2010 17:11:28 EST http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124096Loren McDonald <>Thu, 11 Mar 2010 12:15:35 ESTA lot of ESPs are now offering share-with-your-network (SWYN) functionality, and I can attest first-hand that inside the email industry we're pretty excited about the email-social media integration that SWYN affords. Instead of subscribers passing your message on to a friend or a handful of department colleagues, they can now push it out to their 350 Facebook friends or 1200 Twitter followers. What a huge lift for your readership and ROI metrics, right? Maybe -- for now, anyway. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123984Mike May <>Wed, 10 Mar 2010 10:00:51 ESTIn 2009 and 2010 we've seen the emergence of several smartphones, including the BlackBerry and Android, capable of rendering html. As of Q3 2009 there have been 41 million smartphones sold globally, increasing the likelihood that our subscribers in both the BtoB and BtoC space are viewing emails on a mobile device. This leads us to wonder: Should we create a version of our emails that is specifically designed to be viewed on a mobile phone? Before we all decide to start pouring resources into shiny new mobile designs, we need to think about some key questions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123892Wacarra Yeomans <>Tue, 09 Mar 2010 10:00:07 ESTHow much time do people spend reading an email? Not much. They spend a second or two deciding whether to keep or delete an email, and usually just a few seconds reading the ones they keep. This means the pressure's on the creative team -- the writer and designer -- to communicate the maximum amount of meaning in the least amount of time. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123839Cynthia Edwards <>Mon, 08 Mar 2010 11:45:24 ESTWhen was the last time you sat down and asked yourself "What are the key roles that email communications play in customer relationships?" It's an excellent question. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123657Ryan Deutsch <>Thu, 04 Mar 2010 10:15:43 ESTOne of the most common questions I have received in over the past three months is "What is going to be different about email this year? REALLY different?" Looking at broader online marketing trends, it occurred to me that the answer is starring most of us in the face every day on Facebook: Email needs a "thumbs up" button. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123574Morgan Stewart <>Wed, 03 Mar 2010 09:45:16 ESTRetailers who only check their rendering using Internet Explorer got a wake-up call yesterday when we released new research showing that the majority of major online retailers suffered rendering issues when their emails were viewed in Hotmail using Firefox. What's clear is that too many marketers aren't paying enough attention to how their emails are rendering across all the email client and browser combinations. Rendering's tough to stay on top of, because issues can arise from a variety of sources. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123456Chad White <>Tue, 02 Mar 2010 10:01:01 ESTSome email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI. But, which channel should you choose? The answer, as it is with so many aspects of marketing, is "It depends." There's no single solution that meets all market needs. Each one can help you build your brand, acquire and retain more customers and deepen engagement. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123366Blaine Mathieu <>Mon, 01 Mar 2010 13:00:26 ESTEvery few months, someone asks me, "How can I build a big list quickly?" This question usually comes from an email newcomer, often an entrepreneur or small-business executive just getting his business going or a marketer who comes from the direct-mail world or another discipline. They're all looking for the "easy" button, the one best way to make a mailing list grow overnight. But, as I've written previously, there is no "easy" button for email marketing. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123248Loren McDonald <>Thu, 25 Feb 2010 14:00:12 ESTLike just about everyone else, I've been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. As I watched the drama unfold at the games, it occurred to me there are several lessons from Vancouver 2010 that can be applied to email marketing. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123044Neil Berman <>Wed, 24 Feb 2010 11:00:41 EST