Email: A Strategy, Not A Tactic To Cross-Channel Success
As the best most persistent identifier in a cross channel marketing world, email is no longer merely a tactic. At the annual winter Email Insider Summit at Deer Valley we show how the smartest marketers are making this channel core to an always-there strategy. As brands embrace more holistic approaches, from cross-channel campaigns to single user views to lifecycle profiles of the always-on consumer – email has a golden opportunity to become the most reliable activator of other channels. It turns vague social channel exchanges into ongoing person-to-person relationships. It leverages content to immerse customers in ongoing mutli-touch brand stories. And it aims those channels into more measurable, reliable conversion paths both online and off.
At winter EIS we explore how the best email practitioners are connecting the humble, familiar in-box to social messaging and ad targeting, to enlarging content marketing investments, to better attribution modeling, to taming big data, to customer acquisition, to bricks and mortar activation and even to the next generation of mobile messaging.
The silos are melting. The channels are multiplying. Integrated marketing approaches are an imperative, not an option. But email remains the killer app in maintaining the one-to-one connection across all of those touchpoints.Read More
Email Insider Summit 2016 Attendees Include:
Video from the 2015 Spring Summit:
"The EIS event was great. The format is perfect with a good mix of quality presentations and networking opportunities."
Florence Ho, Sr. Director, Direct Marketing, Wyndham Hotel Group Worldwide
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Conference Content Programmers
George DiGuido, Head of Email Strategy, About.com
Eric Miller, Email & Affiliate Marketing Manager, Cabela’s
Itay Rahat, Digital & CRM Product Management, WarnerMusic
Insider Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over three days
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Jon Ronga at email@example.com.
Don't Take Our Word For It... Here's What Past EIS Attendees Are Saying:
"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."
Andrew J. Brawley, Email & Mobile Marketing Manager, Papa Murphy's Intl.
"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."
Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears
"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"
Rosanna Martinez, Sr. Database Manager, National Instruments
"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."
Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform here at FedEx."
Andrew Bailey, Senior Marketing Specialist, FedEx
"Fantastic format. Good mix of brands and ESPs. I got so much more out of the networking aspect than I do at larger conferences."
Kimberly Bower, Director, Email Marketing, Intelius
“I go to many, many conferences a year and the Email Insider Summit is by far the most valuable and productive. Wouldn't miss it!”
Matt Hickman, VP Business Development, YES Lifecycle Marketing
“The Email Insider Summit is an outstanding forum for us to learn from the very best brains in the trade. Thank you MediaPost for putting on such a great show.”
Ajay Kaul, Executive Director, Global Direct Marketing, Lenovo International
"The insights I gathered from the Email Insider Summit were instrumental to me redirecting my team's charter to focus on direct marketing/email best practices. The show's influence is felt deeply here at SAP."
Brian Ellefritz, Vice President, Global Social Media, SAP
"Again, the Email Insider Summit was another incredible event by the MediaPost staff. From the content that is up to date and relevant to today's marketer to the networking events, this event continues to be the premier email marketing conference of the year."
Ryan Phelan, Vice President, Strategic Services, Adestra
"This was my first time attending the Email Insider Summit and I thought it was great! I loved that we moved through the keynotes, panels, and roundtables without breaks so that we could free up the afternoon to enjoy networking with the other summit attendees. The roundtable and afternoon activities were ideal to meet more people and spend time connecting and discussing our programs and struggles."
Melody Tong, Senior Planner, Email Marketing, Pottery Barn