MediaPost – Email Insider Summit

Agenda

December 06, 2009

6:00 PM

Welcome Reception Cocktail Party

December 07, 2009

7:30 AM

Registration Opens

8:00 AM

Sponsor Breakfast Presentation

9:00 AM

Conference Opens

9:15 AM

KEYNOTE: Is Email Surviving the Times?

9:45 AM

Consumer Panel: College Grads Entering the Workforce

Where does email enter your life? When you get a job and are forced to develop a new style of communication in a day-to-day environment. This consumer panel of recent grads and grad students will explore the shift in use of social media and email and how entering the workforce with more disposable income changes their view of this legacy channel.

Panelist: Aaron Dewald , Ed Tech grad student; Director, Technology Initiative, SJ Quinney College of Law, University of Utah; Meredith Larrabee , MA in Education Leadership and Policy, University of Utah; Jennifer Peterson , IT Executive Assistant, Nu Skin Enterprises; B.S. Geography, Brigham Young University; Amy Piggott , Senior Manager of Training and External Operations, Orange Soda; B.S. Molecular Biology, Brigham Young University; Jared Tamez , History Grad Student, University of Utah

10:45 AM

Microsoft Live Email Consumer Behavior Research

11:15 AM

Evolution of Social Data and Marketing

Some leading social media technology providers and email strategists will discuss how data is being used to augment traditional RFM and demographic views of consumers. They will discuss the data solutions, challenges and potential privacy issues facing this area of the industry, and how companies are using information for better targeting, personalization and integration of email marketing and CRM programs.

Moderator: Tim Schigel , CEO, ShareThis
Panelist: Greg Cangialosi , President & CEO, Blue Sky Factory, Inc; Ryan Deutsch , VP, Emerging Media, StrongMail; Joel Jewitt , Vice President, Strategic Partnerships, LiveRamp

12:00 PM

Round Tables

12:45 PM

Sponsor Lunch & Learn Presentation

1:45 PM

Summit Activities

6:30 PM

Cocktail Party

7:30 PM

Fireside Dinner

9:30 PM

After Party

December 08, 2009

7:30 AM

Registration Opens

8:00 AM

Sponsor Breakfast Presentation

9:00 AM

The Next Version of Consumer Loyalty

9:45 AM

Email Top Chefs Master the Art of Testing

How can you find out if your email is plated to perfection? Test, test. test. Four leading marketers serve up details and results on the quickfire challenges they put their own email through. Focusing on their individual email programs across four different industry verticals, they’ll discuss all the ingredients that go into preparing and executing a successful test.

Moderator: Lisa Harmon , Director, Creative Services, Smith-Harmon, a Responsys Company
Panelist: Arti Parikh , Relationship Marketing Manager, Orbitz Worldwide; Meg Reynolds , Manager, Email Programs, REI; Christine Scott , Senior Interactive Marketing Planner-Email, General Mills; Carolyn Ude , Associate Director of CRM & Fan Marketing, ESPN

10:30 AM

Mobile Marketing of the Future

11:15 AM

Managing Multchannel Programs

Email never works in a vacuum. Struggling to blend a true multi channel program across all channels? This session will feature major brands and their efforts to support a multichannel user experience, including email. We’’ll discuss how to determine segments and content, balance contact strategy, measure attribution and manage internal brand concerns.

Moderator: Stephanie Miller , VP, Member Relations and Chief Listening Officer, Direct Marketing Association
Panelist: Sheryl Biesman , Internet Marketing Manager, Nature Made Wellness Advisor; Matthew Kirsch , Sr. Manager, Online Retention, Walgreens; Chris Marriott , VP, Agency Services, StrongMail

12:00 PM

Round Tables

12:45 PM

Sponsor Lunch & Learn Presentation

1:45 PM

Summit Activities

6:30 PM

Cocktail Party

7:30 PM

Dinner

December 09, 2009

7:30 AM

Registration Opens

8:00 AM

Sponsor Breakfast Presentation

9:00 AM

Trends for Email Marketers - 2009/2010

9:45 AM

Looking Past Email Measurement

Only looking at the email open rates or click through rates? Several industry experts will showcase how measurement is a cross-channel view, how multichannel dashboards are informing all channels and which companies are using measurement well. Does email really have an impact on the lifetime value of a customer and how does measurement help support that?

Moderator: Brian Jaffe , Director, Marketing Contact Solutions, Nationwide Insurance
Panelist: Tim Barnes , VP Business Intelligence, Razorfish; Loren McDonald , Vice President, Industry Relations, Silverpop; Bill Schildknecht , Principal, OnBelay Consulting

10:30 AM

Building a Better Email Database

New acquisition starts with building good relationships with your email consumer. These specialists in acquisition will discuss how companies are leveraging acquisition through many sources to grow databases and how social and lead incubation/nurturing programs are being used to bring value to these beginning-of-the-funnel activities.

Moderator: Tony D’Anna , GM, StormPost, Datran Media
Panelist: Shannon Cullins , Director Product Management, Q Interactive; Jere Doyle , President and CEO, Prospectiv; Mike Fitzgerald , COO, AdKnowledge

11:15 AM

Round Tables

12:00 PM

Conference Concludes

As I sat with top thought leaders in email, along with marketers from some of the top companies in the world, I was validated in the initiatives our company is currently pursuing and gained perspective on opportunities we have yet to leverage.

The discussions and conversions, both during the sessions and offline, extended the value of the event and were just as valuable as the sessions themselves.

One cannot help but come away from this event with a renewed invigoration for the email channel along with a list of action items to bring back to their programs.

--Ryan R. Sagan, Senior Email Marketing Consultant, InterContinental Hotels Group

The Email Insider Summit is the only place where the entire ecosystem of customers, channel, experts, and new technology vendors gather and really dig deep about the best ways to move together into the future. I wouldn’t miss it.

--Joel Jewitt, VP, Rapleaf Inc.

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