Agenda

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Sunday, June 7

Monday, June 8

8:00 AM
Registration Opens
8:15 AM
Breakfast
9:00 AM
Opening Remarks
9:45 AM
All email marketers are always looking to build loyalty among customers. This session will explore how rewards programs work, what works well in recurring programs, the role of incentives and how to surprise and delight loyal customers.
10:30 AM
Transactional emails are one of the most trusted messages in the inbox. These emails generate high click through rates and rarely land in the spam box. Still, marketers have to be careful not to overload these messages with too much marketing content. This panel will discuss how marketers are balancing the marketing content in transactional emails, how these messages are being measured and what testing tactics they are implementing in these messages.
Panelist
Patrick Fitzgerald, Vice President, Interactive, SIRIUS XM Radio
11:15 AM
Email marketing is getting more sophisticated as marketers are more regularly employing big data for tactics like advanced segmentation and predictive modeling. This panel will explore how email marketers are refining the practice using tactics including: advanced segmentation, digital attribution, predictive modeling and advanced reporting.
12:00 PM
Roundtables
1:00 PM
Lunch
Golf at the Ocean Course
Near Coastal and Reef Fishing
Marsh Kayaking
Kiawah Creatures Walking Tour

Tuesday, June 9

8:00 AM
Full Breakfast
8:45 AM
Welcome Back
9:30 AM

Everyone thinks they can do email marketing, but in reality there is a reason that marketers specialize. Despite a push towards integration, many marketing teams lack alignment. In this session, email marketers will discuss how they are overcoming silos and working with colleagues and creating pipelines, as well as how they are navigating internal politics to have email’s voice heard within the larger marketing organization. Attendees will learn successful tactics for working with digital marketing colleagues, how to align budgets and strategies, how to work as a team and how to convince the CMO of email’s importance.

Panelist
Michael Wilburn, Senior Director, Enterprise Data Strategy, Ancestry.com
10:30 AM
Every marketer knows that email is a large revenue generator, yet the industry is still challenged with how to manage attribution. Just as overcoming siloed marketing departments won’t happen overnight, achieving true cross channel attribution models will take some real work. In this session, marketers will discuss the attribution challenges they face at their organizations and discuss strategies to overcome the issue with email as the superglue.
Panelist
Jean-Michel Boujon, Director of Customer Acquisition & Rentention, BookRenter.com
11:15 AM

Email continues to evolve as new technologies and strategies hit the industry. In this session, email experts will discuss the latest and greatest email marketing tools, how to engage with new tools like real time countdown clocks and how to push existing tools to their limits. Attendees will learn tactics for innovating and what to expect from email down the road.

12:00 PM
Roundtables
1:00 PM
Lunch
Turtle Point Golf Course
Dolphin Encounter and Shelling Charter
Wildlife in the Wetlands - Biking Tour
Stand-Up Paddleboarding

Wednesday, June 10

8:00 AM
Continental Breakfast
9:00 AM

Email marketing is a technical job within a marketing team and frequently email marketers find themselves on an island. In this session, email insiders, from experienced veterans to fresh-faced new hires, will exchange war stories and discuss how the industry is evolving, how to find a mentor and how to keep their thinking fresh. Attendees will learn about how email marketing job roles are changing and what learning opportunities exist in order to help manage their email careers.

 
10:30 AM

Every email marketer has a different protocol for getting a campaign out the door on time and flawlessly. From campaign building, scheduling, getting approvals, working with external partners and internal stakeholders, a lot of process goes into every email effort. From concept to delivery, this email session will share insights on their own unique process they built to get an email out the door.

10:45 AM
Roundtables
11:30 AM
Conference Concludes