Agenda

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Sunday, December 7

Monday, December 8

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Welcome and Opening Remarks
9:00 AM
Keynote:
Keynote
Leslie Smithers, Director of Targeted Marketing, United Airlines
9:30 AM
From crafting great subject lines to producing enticing, every great email marketer has a few power tips up their sleeve. In this session, leading email marketing experts will share their tips and tricks to email success. Attendees will walk away with some great ideas to take home and apply to their own email programs.
PanelistS
Sue Cho, Email Marketing Manager, The Honest Company
Erin Levzow, Director of Digital, CRM and Social Media, Wingstop Restaurants
Morgan Stewart, CEO, Trendline Interactive
10:15 AM
Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners varies across the board. In this session, marketers will discuss their acquisition strategies and how they are assessing the quality, of acquisition partners.
Moderator
Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group
11:00 AM
Case Study Presentation
Presenter
Afsaneh Sadri, Email Marketing Manager, Sony Electronics
11:30 AM
Mobile email opens are on the rise among consumers, yet doesn’t necessarily does that mean that consumers are taking action from their mobile devices. As mobile continues to play a bigger role in email, marketers are challenges with the question of whether or not it is worth it to implement responsive templates. In this panel, email experts will discuss the benefits and challenges associated with responsive templates and how to increase conversions on mobile.
PanelistS
Tyson Cramer, Email Marketing Manager, Spark Networks
David Sierk, CRM Operations, Dell
Terrilyn Tourangeau, Senior Director, Customer Relationship Marketing, Marriott International
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
7:30 PM
Fireside Dinner at Empire Canyon Lodge, Deer Valley Resort
9:30 PM

Tuesday, December 9

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Keynote:
Keynote
Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
9:30 AM
Deciding how often to send an email is a delicate issue. Flooding a consumer’s inbox could lead to complaints and unsubscribes, but not sending enough could lead to less conversions. In this panel, marketers will discuss the dos and don’ts of email frequency, how much is too much and how to get the balance right.
Moderator
Phil Davis, Chief Business Officer, TowerData
10:15 AM
Email providers including Gmail and Yahoo are constantly changing their services to improve the user experience for email users. Gmail has made it easier to opt-out of mailing lists and send email complaints. The provider has also introduced a Pinterest-like layout to make it easier to browse. In this session, email marketing experts will explore the ever changing consumer inbox and discuss strategies about how to approach these changes.
Moderator
Matt Byrd, Senior Email Marketing Manager, Litmus
Panelist
Dela Quist, CEO, AlchemyWorx
11:00 AM
Case Study Presentation
11:30 AM
Email marketing has a much more effective ROI than social media, yet younger audiences are using less email. This panel will explore how marketers adapt their email strategies to new audiences as the Instagram crowd enters the workforce.
Moderator
Karen Talavera, President, Synchronicity Marketing
Panelist
Kay Kerman, Senior Manager Digital Marketing, American Airlines
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Yoga in the Wellness Studio
7:30 PM
Dinner

Wednesday, December 10

8:00 AM
Registration Opens and Breakfast
8:30 AM
Keynote:
9:00 AM
There are a number of elements that go into the limited real estate of an email marketing message. In this session, email marketing experts will explore how they come up with calls-to-action, subject lines, preheaders, message copy and images to get consumers to react.
Panelist
Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group
9:45 AM
Case Study Presentation
10:15 AM
Email marketers don’t just create great emails they also receive them. In this session, leading email marketers will explore their own inboxes to share some of their favorite emails and discuss why they are so impressed with the creative.
11:30 AM
Roundtables
12:00 PM
Conference Concludes