Agenda

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Sunday, June 5

Monday, June 6

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:30 AM

The message has been clear in the past several Email Insider Summits – either break down your data silos and integrate your channels or be left behind. So this time we’ve devoted an entire day to the topic. How do you strategize across channels? How do you maintain universal ID profiles? And how do you make sure all your data is instantly accessible to the entire team?

Featuring
Lisa Aihara, Email and Social Marketing Manager, Disney
Matt Sperling, Email Marketing Manager, Etsy
Patrick Tripp, Senior Product Marketing Manager, Adobe
Jonathan Wilbur, Director, CRM/Email Operations & Technology, Fanatics, Inc.
9:00 AM
MC
Gord Hotchkiss, Founder, Out of My Gord Consulting
1:00 PM
Lunch
1:10 PM
Oak Marsh Golf Course
Seaside Safari Segway Tour
Kayak Tour in Walker's Landing
Horseback Riding on the Beach (4PM)
6:30 PM
9:30 PM

Tuesday, June 7

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:30 AM

Most email marketers are good. But the gap between good and great seems to be a difficult one to bridge. Perhaps that’s why 66 out of 70 email marketers failed to pass the last Forrester Email Benchmark Review. If you could only do one thing to improve your performance in the next year, what would it be? That’s the big question we unwrap in Day Two.

Featuring
Andrea Callanta, Marketing Manager, Dermalogica
Mary Miller, Email Marketing Manager, Fullscreen, Inc
Daniel Talavera, Email Marketing Manager, Daybreak Games (Formerly Sony Online Entertainment)
1:00 PM
Lunch
1:10 PM
Ocean Links Golf Course
Deep Sea Fishing
Sailing Charter in Fernandina Harbor
6:30 PM
9:30 PM

Wednesday, June 8

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:30 AM

We wrap up the summit by exploring Email’s place in the marketing ecosystem, how our relationships with customers are evolving and looking back at the big topics of the past 12 months. Given that email is the original digital channel, it’s amazing how much things are still in flux.

11:00 AM
Conference Concludes