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Sunday, December 7

6:00 PMValhalla Room, Stein Eriksen Lodge

Monday, December 8

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Welcome and Opening Remarks
MC
Steve Smith, Editorial Director, Events, MediaPost
9:00 AM
It's been a big year for Girl Scouts—one of continuing transformation to better serve volunteers, who are at the heart of the Girl Scout organization. And last week marked the launch of Digital Cookie, taking the largest girl-run business in the world, the Girl Scout Cookie Program, online. Girl Scouts of the USA Chief Marketing Officer Sarah Gormley will share her perspective on the changes underway, and how customer engagement will be critical to the iconic brand's next 100 years. 
Presenter
Sarah Gormley, CMO, Girl Scouts of the USA
9:30 AM
From crafting great subject lines to producing enticing offers, every great email marketer has a few power tips up his or her sleeve. In this session, leading email experts will share their tips and tricks to campaign success. Attendees will walk away with a host of great ideas to take home and apply to their own email programs.
Moderator
Morgan Stewart, CEO, Trendline Interactive
PanelistS
Mark Bloom, Vice President, Business Development & Marketing, ShermansTravel Media
Sue Cho, Email Marketing Manager, The Honest Company
Vicky Ge, Marketing Manager, Amazon
Rishi Mahalaha, Senior Marketing Manager - Specialty Retail, Coupons.com
10:15 AM
Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners will vary across the board. In this session, marketers will give some answers about how to extend and optimize strategies, channels and partners.
Moderator
Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group
PanelistS
Derek Kazee, Director of Retention Marketing at Ebates, Ebates
Tyson Loffredo, Director, Digital Marketing, Direct Edge Brands
Itay Rahat, Manager, Global CRM Solutions WEA Consumer Sales & Marketing, Warner Music Group
11:00 AM
Beyond segmentation, 1:1 marketing, Big Data and other buzzy marketing concepts ... see how Hulu achieved subscription and engagement goals by focusing foremost on creating customer connections. Programs covered in this presentation -- Birthday, Cart Abandonment, Upsell and Reacquisition/Loyalty.
Presenter
Pamela Wong, Email Marketing Manager, Hulu
11:30 AM
Mobile email open rates are on the rise, but this doesn’t necessarily mean that consumers are making purchases on their mobile devices. As mobile continues to play a bigger role in email, marketers are finding themselves pondering the value of responsive templates. In this panel, email experts will discuss the benefits and challenges associated with responsive templates and give tips on how to increase conversions on mobile.
Moderator
Kristin Bond, CRM Manager, Food52
PanelistS
Tyson Cramer, Email Marketing Manager, Spark Networks
Talis Lin, Manager, Acquisition Marketing, The New York Times
Adrian Olvera, Sr. Manager, Global innovation, Dell
12:15 PM
Getting Started With EmailTable Lead: Sarah Gormley, Girl Scouts of the USA
Innovative Ideas in Email
 - Table Lead: Vicky Ge, Marketing Manager, Amazon

Email Acquisition - Table Lead: Dave Hendricks, CEO, LiveIntent
Email Tips & Tricks - Table Lead: Spencer Kollas, Head of Global Email Deliverability, Experian
Tackling Responsive Design - Table Lead: Kristin Bond, Food52
1:00 PM
Lunch
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
4:00 PMTroll Hallen Lounge
5:30 PMStein Eriksen Ballroom
6:30 PMStein Ballroom Foyer

Tuesday, December 9

7:00 AM
Registration Opens
8:00 AM
Breakfast
9:00 AM
Prior to 2012, Wendy’s email program -- WendyMail -- was virtually non-existent. Now it is a highly targeted customer communication channel. This presentation will cover WendyMail’s evolution into a core marketing platform within Wendy’s digital strategy and its emergence as the key starting point for Wendy’s digital CRM ecosystem.
Presenter
Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
9:30 AM
Deciding how often to send email is a delicate issue. Flooding a customer’s inbox could lead to complaints and unsubscribes. But not sending enough could lead to failure! In this panel, brand marketers will discuss the dos and don’ts of email frequency. How much is too much? How do we get the balance right?
Moderator
Phil Davis, Chief Business Officer, TowerData
PanelistS
Jeff Carl, Ecommerce Marketing Manager, Angie's List
Sarah Lessem, Marketing Manager, Aon
Omer Navaid, Associate Manager, Acquisition Marketing, Cars.com
Shanon Strahl, Sr. Director of Marketing Operations, Zoro
10:15 AM
Email providers including Gmail and Yahoo are constantly changing their services to improve the user experience. Gmail has made it easier to opt-out of mailing lists and send email complaints. Google has also introduced a Pinterest-like layout to make it easier to browse. In this session, email marketing experts will explore the ever changing consumer inbox and discuss strategies for adapting to the changes.
Moderator
Matt Byrd, Senior Email Marketing Manager, Litmus
PanelistS
Danny Hsia, Senior Manager of Email Experience, LivingSocial
Quinn Jalli, SVP Strategic Initiatives Group, Epsilon
Dela Quist, CEO, AlchemyWorx
11:00 AM
Kiva is known for its innovative solution to alleviating poverty through lending, having funded over $600 Million in loans to entrepreneurs in over 80 countries. Kiva keeps its lenders engaged and active with a targeted email marketing strategy which involves a lot of email testing to get things right. Join us as they share the results from tests that have helped them fulfill their mission.
Presenter
Kate Kleinschmidt, Senior Manager Online Marketing, Kiva
11:30 AM
Email marketing has a much more effective ROI than social media, yet younger audiences are using less email. This panel will explore how marketers adapt their email strategies to new audiences as the Instagram crowd enters the workforce.
Moderator
Karen Talavera, President, Synchronicity Marketing
PanelistS
Brook Greb, Marketing Manager, Audience Engagement, Allrecipes.com
Kay Kerman, Senior Manager Digital Marketing, American Airlines
Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group
12:15 PM
Email & CRM - Table Lead: Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
Building an Email Engagement Strategy - Table Lead: Quinn Jalli, Epsilon
Personalization in Email - Table Lead: Shelly Alvarez, Director of Client Services, PostUp
Managing Email Frequency - Table Lead: Jordan Cohen, CMO, Fluent
Reaching Millenials Via Email - Table Lead: Karen Talavera, President, Synchronicity Marketing
1:00 PM
Lunch
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Yoga in the Wellness Studio
4:00 PMTroll Hallen Lounge
5:30 PMStein Eriksen Ballroom
6:30 PMSilver Lake Lodge
7:30 PMSilver Lake Lodge

Wednesday, December 10

8:00 AM
Registration Opens and Breakfast
8:30 AM
Outdoor sports and travel clothing and gear company Patagonia is best known for innovative designs, quality products and environmental consciousness. They’re also constantly looking for ways to increase performance and relevance of their email marketing. Patagonia recently implemented a targeting strategy to engage their email subscribers on a very personal level – on their time -- by adapting to individuals’ daily routines. The result? Notable increases in open rates, click rates and, most importantly, revenue.
Presenter
Steve Wages, Email Marketing Manager, Patagonia
9:00 AM
There are a number of elements that go into the limited real estate of an email marketing message. In this session, email marketing experts will explore how they come up with calls-to-action, subject lines, preheaders, message copy and images to get consumers to react.
Moderator
Erik Severinghaus, Founder and CEO, SimpleRelevance
PanelistS
Jessica Andreasen, Email & Loyalty Marketing Manager, Blendtec
Jordan Cohen, CMO, Fluent
Zoey Karimzada, Email Marketing Manager, ZAGG
Rebecca Madole, Senior Manager, Digital Marketing, Discover Financial Services
9:45 AM
Email marketers don’t just create great emails they also receive them. In this session, leading email marketers will explore their own inboxes to share some of their favorite emails and discuss why they are so impressed with the creative.
Moderator
Katie Bisbee, CMO, DonorsChoose.org
PanelistS
Abigail Fay Biralde, Senior Manager, Apollo Education Group | Digital Marketing
Tom Monaghan, Email Product Manager, Hubspot
Abigail Scott, Manager, Multi-Channel Marketing, Sunovion Pharmaceuticals Inc.
10:30 AM
Building a Customer Experience With Email - Table Lead: Erik Severinghaus, SimpleRelevance 
Ideas to Take Home - Table Lead: Katie Bisbee, CMO, DonorsChoose.org
Strategies for Crafting an Email - Table Lead: GB Heidarsson, CEO, eDataSource
11:00 AM
Conference Concludes