Agenda

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Wednesday, April 23

Location:  Town Hall Lawn & Patio

Thursday, April 24

8:00 AM
Breakfast
8:45 AM
Introductory Remarks
MC
Dianna Dilworth, Editor EmailMarketingDaily, MediaPost
9:00 AM
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
Keynote
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell
9:30 AM
Our opening panel will address how brands are acquiring new subscribers and running lead generation programs to increase audience. Panelists will share their strategies for acquiring new email subscribers as well as how to nurture email relationships across the customer lifecycle ... beyond just the initial capture.
Moderator
Phil Davis, CEO, Rapleaf
PanelistS
Brad Macdonald, VP Loyalty, Regis Corp
Rob Massa, SVP of Revenue, Opt Intelligence
Eric Sherman, Senior Manager, Acquisition Marketing, Rue La La
10:15 AM
Companies that manage email programs for multiple brands have a challenge: to support the needs of individual business units and, at the same time, keep the overall goals of the organization in view. Strategy (with a big S) is required for success across the enterprise, but often self-serving little needs win out. This panel will address how brands are putting organization standards in place while giving freedom to each department to hit its goals.
Moderator
Erik Severinghaus, Founder and CEO, SimpleRelevance
PanelistS
Matt Annerino, VP, Direct Marketing, Live Nation
Andrew Harner, Email Production Manager, Alibris
Michael Lewis, VP/GM of Client Services, Epsilon
Angela Sanchez, VP, Direct Marketing, Universal Music Group Distribution
11:00 AM
Testing is critical to optimizing email design, delivery and effectiveness. Brands can learn more from testing than from anything else. In this panel, marketers will share what they have learned in their own experiments and give tips on how testing can help improve email programs.
Moderator
George DiGuido, Head of Email Marketing, About.com
PanelistS
Robert Beckman, eMail Marketing Manager, CenturyLink
Bob Frady, VP of Technology, Zeeto Group
Jennifer Ho, Global Engagement, Retention & Conversion Marketing, Spotify
Tracy Kobzeff, Director of Digital Marketing, AEG
11:45 AM
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
Presenter
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites
12:15 PM
Delving Into Acquisition - Table Lead: Josh Perlstein, Response Media
Mobile: What's Working, What Isn't - Table Lead: Matt Byrd, Litmus
Testing: What Are You Testing? - Table Lead: George Diguido, About.com
You Have Data - Now What? - Table Lead: Angela Sanchez, Universal Music Group Distribution
Dealing with Inbox Placement...and Gmail Tabs (Again) Table Lead: Kara Trivunovic, BlueHornet
1:00 PM
Lunch

Golf at Hammock Course sponsored by Microsoft
Stand Up Paddleboard Tour
Deep Sea Fishing
Everglades Alligator Farm Trip

Location: Palm Court (near main pool)
Location: Palm Court

Friday, April 25

8:00 AM
Breakfast
8:45 AM
Welcome Back
9:00 AM
This school year, DonorsChoose.org will raise $10 million from email marketing, with only one full-time staff person at the helm. Katie Bisbee, Chief Marketing Officer at DonorsChoose.org, will share lessons learned from engaging over 1.75 million donors and teachers in supporting public school classrooms. Find out why this nonprofit was on the cover of Fast Company and how to make your email marketing stand out from the crowd.
Keynote
Katie Bisbee, CMO, DonorsChoose.org
9:30 AM
Customers interact with brands across channels and devices, and they expect to have a consistent experience no matter how they choose to engage. As the login identifier, email is often at the center of a cross channel marketing experience and has the potential to help marketers create a cohesive experience. This panel will look at how email can be the glue that keeps the brand messaging on point no matter how customers choose to interact.
Moderator
Kay Kerman, Senior Manager Digital Marketing, American Airlines
PanelistS
Rob Brosnan, SVP Strategy, StrongView
Donna Lyon, Sr. Manager, Brand and Digital Email Team, Ally
Ryan Phelan, Vice President of Digital Impact Strategic Services, Acxiom
10:15 AM
Attribution plays a huge role in how marketing dollars are allocated. Relying on last click interactions does not always give brands the full picture of which marketing efforts led to a transaction. Many attribution models don’t give email marketing the credit that it deserves. This panel will address how brands can improve their attribution models to make sure that budgets are being determined correctly.
Moderator
Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group
PanelistS
Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
Nancy Shaver, Consulting Principal, Experian Marketing Services
Kara Trivunovic, VP of Strategic Services, BlueHornet
11:00 AM
How do you get subscribers excited about email? Here's how BuzzFeed built an email program that aims to delight our subscribers -- and a program that grows, too.
Presenter
Dan Oshinsky, Newsletter Editor, BuzzFeed
11:30 AM
In recent months some of the biggest marketers have been hit with major data breaches, exposing their customers and putting themselves at risk. In this panel security experts will discuss how brands can protect themselves organizationally, and explore actions that can help ensure data safety.
Moderator
Derek Harding, Founder & CEO, Innovyx
PanelistS
Special Agent, FBI, Miami Cyber Task Force
Dennis Dayman, Chief Privacy and Security Officer, Return Path
James Koons, Chief Privacy Officer, Listrak
12:15 PM
The Challenges of Attribution - Table Lead: Nancy Shaver, Experian Marketing Services
Building Content for Newsletters - Table Lead: Dan Oshinsky, BuzzFeed
The Email RFP: Searching for the Perfect Vendor - Table Lead: Chris Marriott, The Relevancy Group
Back to Basics: Sharing Your Successful Tricks - Table Lead: Katie Bisbee, DonorsChoose.org
Creating Dynamic Content Campaigns - Table Lead: Jordan Cohen, Movable Ink
1:00 PM
Lunch

Golf at Dolphin
Snorkeling at John Pennekamp Coral Reef
Eco Kayaking Tour

7:00 PM
Location: Amberjack Lawn
Location: Ocean Room

Saturday, April 26

8:00 AM
Continental Breakfast
8:30 AM
Erin Levzow, Director of Digital CRM and Social Media at Wingstop Restaurants, will reveal why one-to-one marketing is the key to the future of email. She'll explore why we have to stop talking about segments and realize that each individual customer is different. Instead of focusing on siloed channels, marketers should be thinking about what makes customers tick and how we can speak to them individually with marketing automation tools. Personalization doesn't require an army behind the wheel, but it does require a 360 degree view of the customer ... as well as a little tech savvy.
Keynote
Erin Levzow, Director of Digital, CRM and Social Media, Wingstop Restaurants
9:00 AM
Dynamic content can allow marketers to create highly personalized and tailored messaging down to the individual customer. This panel will discuss best practices and the process necessary to implement a dynamic email program.
Moderator
Dianna Dilworth, Editor EmailMarketingDaily, MediaPost
PanelistS
Jordan Cohen, VP of Marketing, Movable Ink
Kevin Murphy, Senior Director of Business Intelligence and CRM, Beyond the Rack
Charlie Simpson, Sr Director WW Marketing Operations, McAfee
Karen Talavera, President, Synchronicity Marketing
9:45 AM
Crafting an email requires a lot of attention to detail to ensure success and quality control. This panel will explore those many steps, everything from working with copywriters and designers to choosing images and subject lines to A/B testing. The panel will share insights and tips for every step along the way.
Moderator
Matt Byrd, Senior Email Marketing Manager, Litmus
PanelistS
Heather Curcio, Email Channel Manager, Digital Member Experience, AARP
Crissy Delaney, Senior Digital Marketing Manager, HSN
Matthew Neibert, Director, Web & Email App Development, Sears
Shanon Strahl, Director of Marketing Operations, Zoro Tools
10:30 AM
Segmenting members in order to market smarter is no longer just limited to information customers give us at sign-up. Find out how The Honest Company leveraged member data to create their best performing email program.
Presenter
Sue Cho, Email Marketing Manager, The Honest Company
11:00 AM
In this session, email experts will discuss how a return to basics can help improve email programs. The panelists will explore the issues of time management, A/B testing, and implementing change within organizations ... all with a view toward increasing the effectiveness of email.
Moderator
Andrew Bonar, Founder, EmailExpert.org
PanelistS
Christine Cheung, Digital Communications Manager, Panera Bread
Heather Frank, E-Commerce Consultant, Aflac
Andrew Norris, Email Marketing Manager, Nautilus
Erik Teng, Senior Email Marketing Manager, Email, WebMD
11:45 AM
How to Achieve One-to-One Marketing - Table Lead: Charles Simpson, McAfee
Getting Personal in the Inbox
- Table Lead: Erin Levzow, Wingstop Restaurants

12:00 PM
Conference Concludes