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Sunday, June 5
Monday, June 6
The message has been clear in the past several Email Insider Summits – either break down your data silos and integrate your channels or be left behind. So this time we’ve devoted an entire day to the topic. How do you strategize across channels? How do you maintain universal ID profiles? And how do you make sure all your data is instantly accessible to the entire team?
Seaside Safari Segway Tour
Kayak Tour in Walker's Landing
Horseback Riding on the Beach (4PM)
Tuesday, June 7
Most email marketers are good. But the gap between good and great seems to be a difficult one to bridge. Perhaps that’s why 66 out of 70 email marketers failed to pass the last Forrester Email Benchmark Review. If you could only do one thing to improve your performance in the next year, what would it be? That’s the big question we unwrap in Day Two.
Deep Sea Fishing
Sailing Charter in Fernandina Harbor
Wednesday, June 8
We wrap up the summit by exploring Email’s place in the marketing ecosystem, how our relationships with customers are evolving and looking back at the big topics of the past 12 months. Given that email is the original digital channel, it’s amazing how much things are still in flux.