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Sunday, December 7

6:00 PMValhalla Room, Stein Eriksen Lodge

Monday, December 8

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Welcome and Opening Remarks
MC
Steve Smith, Editorial Director, Events, MediaPost
9:00 AM
Keynote:
Keynote
Leslie Smithers, Director of Targeted Marketing, United Airlines
9:30 AM
From crafting great subject lines to producing enticing offer, every great email marketer has a few power tips up their sleeve. In this session, leading email marketing experts will share their tips and tricks to email success. Attendees will walk away with some great ideas to take home and apply to their own email programs.
Moderator
Morgan Stewart, CEO, Trendline Interactive
PanelistS
Mark Bloom, Vice President, Business Development & Marketing, ShermansTravel Media
Sue Cho, Email Marketing Manager, The Honest Company
Vicky Ge, Marketing Manager, Amazon
10:15 AM
Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners varies across the board. In this session, marketers will discuss their acquisition strategies and how they are assessing the quality, of acquisition partners.
Moderator
Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group
PanelistS
Derek Kazee, Director of Retention Marketing at Ebates, Ebates
Tyson Loffredo, Director, Digital Marketing, Direct Edge Brands
Itay Rahat, Manager, Global CRM Solutions WEA Consumer Sales & Marketing, Warner Music Group
11:00 AM
Beyond segmentation, 1:1 marketing, big data, and other buzzy marketing concepts, see how Hulu achieved subscription and engagement goals by focusing foremost on creating a customer connection. Programs covered in presentation: Birthday, Cart Abandonment, Upsell & Reacquisition and Loyalty.
Presenter
Pamela Wong, Email Marketing Manager, Hulu
11:30 AM
Mobile email open rates are on the rise, but this doesn’t necessarily mean that consumers are making purchases on their mobile devices. As mobile continues to play a bigger role in email, marketers are finding themselves pondering the value of responsive templates. In this panel, email experts will discuss the benefits and challenges associated with responsive templates and how to increase conversions on mobile.
Moderator
Kristin Bond, CRM Manager, Food52
PanelistS
Tyson Cramer, Email Marketing Manager, Spark Networks
Talis Lin, Manager, Acquisition Marketing, The New York Times
Adrian Olvera, Sr. Manager, Global innovation, Dell
Terrilyn Tourangeau, Senior Director, Customer Relationship Marketing, Marriott International
12:15 PM
Building a Loyal Customer Base With Email - Table Lead: Leslie Smithers, Director of Targeted Marketing, United Airlines
Innovative Ideas in Email - Table Lead: Vicky Ge, Marketing Manager, Amazon
Email Acquisition - Table Lead: Dave Hendricks, CEO, LiveIntent
Email Tips & Tricks - Table Lead: Spencer Kollas, Head of Global Email Deliverability, Experian
1:00 PM
Lunch & Sponsor Presentation
2:00 PM
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
5:30 PMStein Eriksen Ballroom
6:30 PMStein Ballroom Foyer

Tuesday, December 9

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Prior to 2012, Wendy’s email program, WendyMail, was virtually non-existent. Now the program is a highly targeted customer communication channel. This presentation will cover WendyMail’s evolution into a solid platform within Wendy’s digital strategy and its migration as the key starting point for Wendy’s digital CRM ecosystem.
Keynote
Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
9:30 AM
Deciding how often to send an email is a delicate issue. Flooding a consumer’s inbox could lead to complaints and unsubscribes, but not sending enough could lead to less conversions. In this panel, marketers will discuss the dos and don’ts of email frequency, how much is too much and how to get the balance right.
Moderator
Phil Davis, Chief Business Officer, TowerData
PanelistS
Jeff Carl, Ecommerce Marketing Manager, Angie's List
Sarah Lessem, Marketing Manager, Aon
Omer Navaid, Associate Manager, Acquisition Marketing, Cars.com
Shanon Strahl, Sr. Director of Marketing Operations, Zoro
10:15 AM
Email providers including Gmail and Yahoo are constantly changing their services to improve the user experience for email users. Gmail has made it easier to opt-out of mailing lists and send email complaints. The provider has also introduced a Pinterest-like layout to make it easier to browse. In this session, email marketing experts will explore the ever changing consumer inbox and discuss strategies about how to approach these changes.
Moderator
Matt Byrd, Senior Email Marketing Manager, Litmus
PanelistS
Danny Hsia, Senior Manager of Email Experience, LivingSocial
Dino Michetti, VP/GM, Epsilon
Dela Quist, CEO, AlchemyWorx
11:00 AM
Outdoor sports and travel clothing and gear company Patagonia is best known for their innovative designs, quality products and environmental conscience. They’re also constantly looking for ways to increase performance and relevance of their email marketing. Patagonia recently implemented a targeted strategy to engage their email subscribers on a very personal level – on their time adapting to individuals’ daily routines. The result? Notable increases in open rates, click rates and most importantly, revenue.
 
Presenter
Steve Wages, Email Marketing Manager, Patagonia
11:30 AM
Email marketing has a much more effective ROI than social media, yet younger audiences are using less email. This panel will explore how marketers adapt their email strategies to new audiences as the Instagram crowd enters the workforce.
Moderator
Karen Talavera, President, Synchronicity Marketing
PanelistS
Brook Greb, Marketing Manager, Audience Engagement, Allrecipes.com
Kay Kerman, Senior Manager Digital Marketing, American Airlines
Chris Marriott, Vice President of Services & Principal Consultant, The Relevancy Group
12:15 PM
Email & CRM - Table Lead: Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
Building an Email Engagement Strategy - Table Lead: Quinn Jali, Epsilon
Personalization in Email - Table Lead: Shelly Alvarez, Director of Client Services, PostUp
Managing Email Frequency - Table Lead: Jordan Cohen, CMO, Fluent
1:00 PM
Lunch & Sponsor Presentation
2:00 PM
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Yoga in the Wellness Studio
5:30 PMStein Eriksen Ballroom
6:30 PMSilver Lake Lodge
7:30 PMSilver Lake Lodge

Wednesday, December 10

8:00 AM
Registration Opens and Breakfast
8:30 AM
Keynote:
Keynote
Rich Allen, Manager, Email Marketing Strategy & Operations, American Express
9:00 AM
There are a number of elements that go into the limited real estate of an email marketing message. In this session, email marketing experts will explore how they come up with calls-to-action, subject lines, preheaders, message copy and images to get consumers to react.
Moderator
Erik Severinghaus, Founder and CEO, SimpleRelevance
PanelistS
Jessica Andreasen, Email & Loyalty Marketing Manager, Blendtec
Jordan Cohen, CMO, Fluent
Zoey Karimzada, Email Marketing Manager, ZAGG
Rebecca Madole, Senior Manager, Digital Marketing, Discover Financial Services
10:15 AM
Email marketers don’t just create great emails they also receive them. In this session, leading email marketers will explore their own inboxes to share some of their favorite emails and discuss why they are so impressed with the creative.
Moderator
Katie Bisbee, CMO, DonorsChoose.org
PanelistS
Abigail Fay Biralde, Senior Manager, Apollo Education Group | Digital Marketing
Carlos Gil, Sr. Manager, Digital Marketing, Save-A-Lot
Abigail Scott, Manager, Multi-Channel Marketing, Sunovion Pharmaceuticals Inc.
11:30 AM
Building a Customer Experience With Email - Table Lead: Rich Allen, Manager, Email Marketing Strategy & Operations, American Express
Ideas to Take Home - Table Lead: Katie Bisbee, CMO, DonorsChoose.org
Strategies for Crafting an Email - Table Lead: GB Heidarsson, CEO, eDataSource
12:00 PM
Conference Concludes