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Sunday, June 5
Monday, June 6
Not only is Angie’s List referred to by over 3 million households – those households use it to find the best providers of over 720 different services. If you’re a math fan, that gives you over 2.1 billion possible customer journeys. How do you possibly personalize in this situation? For Angie’s List, data has proven to be a key factor in creating a strong brand relationship in a very challenging scenario. Allyson Reagan, Director of CRM and Email Marketing – gives us key insights in this exclusive Keynote conversation with Steve Smith
Explore the next generation email testing and discover how machine learning and adaptive content are changing the way email marketing is done. Learn how iterative testing, robust data models and integrating third party data allow marketers to drive continual incremental improvements from their campaigns.
How do you facilitate deterministic targeting of consumers across all channels and devices, including mobile, social, display, and even addressable TV? Discover how email is increasingly filling this role for many marketers. But as we consolidate our cross channel data, how do you integrate and enable the flow of data between inside teams, multiple platforms and outside partners. What does a single, unified, unduplicated view of your customers really look like?
- Allyson Lutz, Director of Revenue Marketing, Spark Networks
Machine Learning and Adaptive Content
Integrating Third Party Data
Social Sign Ins
Eco Bike Tour
Deep Sea Fishing
Pool cabana hang-out with Selligent
Tuesday, June 7
- Jessica Vogel, Senior Global Marketing Manager, Dell
Looking for the next big thing to get a substantial lift in click rate? You can't justify spending another $50k/year to go from 10% to 12% click rate on a newsletter. You've A/B tested everything under the sun and you've developed a playbook for good email for your audience but now where do you spend your next marginal dollar? We’ll look at options including: converting in the in box, maximizing the value of your inactive subscribers, recommendation engine retargeting and more.
You're moving from generic manual blasts to automated messaging triggered by behaviors. But is 100% automation really the holy grail? Is there a point of diminishing returns? And how do you know when you hit it? What is the best balance between the two? And what are the milestones you should look for along the journey. What is the path of incremental change from “good” to “great” email marketing?
- Steve Smith, Editorial Director, Events, MediaPost @popeyesm
- Leanna DeLeon, Manager, Optimization and Analytics, ArcBest Corporation
- Mary Miller, Email Marketing Manager, Fullscreen, Inc
- Kevin Pollack, Digital Strategist, IBM
- Daniel Talavera, Email Marketing Manager, Daybreak Games (Formerly, Sony Online Ent.)
Information is only as good as the action you take after it. NCSA’s Direct Marketing Manager – Jesse Wu – shares how NCSA implemented an iterative test and learn approach. Learn how a newsletter and webinar program completely changed NCSA's approach to email, taking it from basic “batch and blast" to a proven, optimized, highly engaged channel. Jesse also shares his vision and wish list for achieving “Best in Class” in the future.
- Jesse Wu, Direct Marketing Manager, NCSA sports
We talk a lot about real time engagement and deep personalization. But what does that mean today? And what might it mean tomorrow? Countdown clocks, geolocation, adaptive content and personalized recaps have all been adopted as ways to engage with customers. But are the returns worth the investment of time and resources required to get your list ready? How does true one-to-one messaging change the way we do business. Are the various tools and platforms really “there” yet? And what might the future hold?
Evolving Email Expertise in Your Organization
From “Good” to “Great” – More Tactics to Move the Needle
Selecting and Migrating to an ESP
Platforms and Use Cases of Email
Eco Kayak Tour
Wednesday, June 8
- Michael Friedman, Managing Partner, Ignite Farm
It wasn’t that long ago that ESP’s existed solely as ESP. With acquisition / consolidation being a primary business driver, is email getting the love it deserves? We know email works, and having connected bells and whistles are nice, but are the non-email-related bells and whistles coming at the expense of innovation within the email channel itself?
The Eco-System of Email