Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back for Agenda updates. Meanwhile please take a look at the content from the previous Summit.

Previous Event Agenda
Email Insider Summit: Dec 2016

6:00 PM Welcome Cocktail Reception Fluent - New 2016 Logo
7:00 AM Registration Opens
7:30 AM Day 1: Strategy in A Cross Channel World

We kick off EIS sharing gets practices in bringing email to the center of marketing strategy and how it should play a larger central role as brands embrace cross-channel marketing models. Messaging the always-there cross-channel also requires more sohpisticated content and cadence appraches. As well, turning contacts to loyal customers reqthe path from contact to loyalty demands new approaches to messaging in and out of the in-box.

8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation Selligent

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9:00 AM Opening Remarks
MC
Steve Smith , Editorial Director, Events, MediaPost
9:15 AM Keynote: Lifecycle Emailing: Charting The Post-Conversion Opportunities

Flexing email’s influence beyond immediate concert ticket sales, LiveNation is exploring how messaging can increase incremental purchases in its many owned venues. By targeting everything from seat locations to ticket spend, they can literally map nearby opportunities during the experience. As EVP of Marketing Matt Annerino explains, this requires new levels of personalization and triggering as well as revising email benchmarks to reflect broader, post-conversion influence.

Keynote
Matt Annerino , EVP Marketing, US Concerts at Live Nation, Live Nation Entertainment
9:45 AM Email As A Strategy, Not A Tactic

As channels proliferate, and the clutter mounts, the Internet's original killer app, email has emerged as more central to marketing strategy than ever before. We start the winter Email Insider Summit with brand marketers sharing how the role of email is changing within their organizations. Email addresses have become all the more critical as a persistent cross-channel identifier, as the lynchpin to CRM, as the key to custom audience building and retargeting in display, as centers of behavioral data gathering, and as kings of marketing ROI. How are email marketers succeeding in making this channel more central to strategy - as the engine that drives rather than defers to the newer, brighter, shinier objects?

Moderator
Kay Kerman , Manager Email and CRM Strategy, Children's Medical Center
Panelist
Lisa Hilzendager , Digital Marketing Specialist – Email, Swanson Health
Ivy Inniger , Director CRM/Loyalty North America, Lenscrafters
Martina Lipp , Director, CRM, Dollar Shave club
John McMahon , Group Marketing Manager | Online Advertising, Intuit
Madison Norton , Manager, CRM/Email, BuildDirect
10:30 AM Keynote: Putting Email At The Center Of A Cross-Channel Conversation

As Marriott’s guests move through various consumer lifecycles, interacting every day with its hotels, brands and people the company is learning to react in real time to what they want – not what marketing wants to push to them. But with so many touchpoints now available – email, social, push, apps, etc. – this requires careful coordination across external channels and internal silos. Marc Sheinkin explores the unified customer communication platform Marriott has built and the organizational changes needed to power it.

Keynote
Marc Sheinkin , Director, Member Marketing, Marriott
11:00 AM Q&A: Slicing Pizza Content Many Ways In A Cross-Channel World

From email to app to push, Dominos enjoys an embarrassment of messaging riches. But how does one communicate with (not pester) customers best across these parallel channels. How  do we measure impact across and among these person to person touchpoints and fit email within an expanded universe of one to one contact?

Interviewee
Nicole Pavlovich , Email/Digital Marketing Leader, Domino's
Interviewer
Steve Smith , Editorial Director, Events, MediaPost
11:15 AM Content, Cadence, Continuity in A Cross-Channel World

As brands have access to customers and prospects 24/7 at multiple touchpoints, coordinating communications becomes all the more critical. As marketers built that coveted "single-user view" how do they also calculate frequency of contact, consistency of communications and the flow of messaging generally? If you can talk to your customer anytime, anywhere, what role does the email play in the overall conversation?

Moderator
Bart Thornburg , Associate Director, Lifecycle Marketing, WeddingWire
Panelist
Ellen Ablow , Director CRM and Marketing Operations, Survey Monkey
Jessica Andreasen , Director of Digital & Consumer Marketing, Blendtec
Sharon Foster , Senior Manager, Lifecycle Marketing, LifeLock
Nicole Pavlovich , Email/Digital Marketing Leader, Domino's
12:00 PM Roundtables

What Is An Email Strategy Now? - Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center 
Managing Message Frequency - Chris Marriott, President, Marketing Democracy
Email and Content Strategy - Bart Thornburg, Associate Director, Lifecycle Marketing, WeddingWire
Email As A Loyalty Driver - Helen Park, CRM/Email Marketing Manager, Chegg

1:00 PM Lunch
1:10 PM Sponsor Luncheon Presentation Salesforce Marketing Cloud

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2:00 PM Afternoon Activities

Magnetic + Experian 2nd Annual Ski Competition! Sign up here!
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch 
Snowshoe Tour at the Deer Valley Resort
Yoga in the Wellness Studio

2:00 PM Magnetic + Experian 2nd Annual Ski Competition

Email Insider Summit skiers of all levels are invited and encouraged to participate in MediaPost's Ski Competition, sponsored by Magnetic and Experian Marketing Services! 

This exciting competition will take place at the Deer Valley Resort each afternoon of EIS. Competitors can check out a Go-Pro camera to record their individual runs, and there will even be a live video crew capturing your moves down the mountain! Prizes will be awarded across numerous categories ranging from best wipe-out to best-run and best dressed. Winners will be announced at the Magnetic & Experian after party on Tuesday, December 6th. Ready to compete? Sign up now to reserve your GoPro! http://info.magnetic.com/MPEIS_SkiCompetition_2016.html



Want to learn from a pro? Olympic skier Heidi Voelker will be joining us this year to teach beginner ski lessons as well as meet & greet with EIS guests. Stop by the Magnetic + Experian table to learn more!

2:00 PM Skiing at the Deer Valley Resort

 

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. 

Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

2:00 PM Snowmobiling at Garff Ranch



Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!

2:00 PM Snowshoe Tour at the Deer Valley Resort



Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

2:00 PM Yoga in the Wellness Studio


Snow Flow –
 Yoga tailored specifically for snow lovers - get rejuvenated! Come to this hatha based power yoga class to balance your mind, body & spirit while working on strength, flexibility and balance. All levels welcome - absolutely no prior yoga experience is necessary to attend.

4:00 PM Apres Ski Party Adestra
5:30 PM One on One Meetings
6:30 PM Cocktail Party Movable Ink
7:30 PM Fireside Dinner at Empire Canyon Lodge, Deer Valley Resort Persado
9:30 PM After-Party Experian Data Quality
7:30 AM Registration Opens
7:35 AM Day 2: Acquisition, Attribution, Data

Day 2 of EIS gets tactical. We drill into the ways an always-there, multichannel media environment impacts some of the chief concerns of email marketing. What are the new opportunities for email acquisition in this environment? How does cross-channel consumption complicate giving email full credit in the marketing mix? Likewise, we ask how marketers are managing their masses of data now growing profile database from so many sources.

8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation yesmail

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9:00 AM Keynote: But Wait, There’s More! Zillow Beyond the Home Shopping Experience

Zillow has one of the most sophisticated messaging platforms for interacting daily and in real-time with in-market home shopper.  Explore how the company leverages data, email and careful storytelling to stay relevant to their users, through all things home.

Keynote
Tara Clark , Director of Email, Zillow
9:30 AM The Acquisition Equation

Despite increased emphasis on loyalty, CRM and leveraging email as a universal identifier, growing the database remains critical to email strategy and the centrality of this channel within the marketing organization. As available channels multiply across programmatic, non-traditional search, social and mobile, email marketers are adopting new tools and techniques for casting a wider net. We ask marketers who are excelling at acquisition to share how they ar emarshalling these new channels to grow the base.

Moderator
Stephen Driscoll , VP, Digital Member Experience, AARP
Panelist
George DiGuido , Head of Email Strategy, About.com
Emily Geist , Sr. Director – Email CRM, Rodale Inc.
Michael Reese , US Loyalty, CRM & Stored Value Marketing, Western Union
10:15 AM Discussion: Email, Cross-Channel And The New Attribution Puzzle

With so many touchpoints reaching, reminding and converting consumers on and off-line, tracking the true role of an email message in that process has become a multi-channel morass. Email often leads to conversions in other channels that marketers can neither track nor link back to the original message. Every message, opened or not, is a brand impression. Every subject line is a call to action, whether converted here or elsewhere. How are marketers building better models for attributing email within a purchase path that now includes display, mobile apps, push messaging, and more?

Moderator
Ross Fadner , Director, Event Programming, MediaPost
Panelist
Amir Khadim , Manager Direct Marketing, Qatar Airways
Jennifer Tattenbaum , Interactive Services Director, The Shubert Organization
10:45 AM Data Discipline: Success Stories In Balancing Segmentation, Scale and Cost

Just because torrents of data let you target nano-niches of audience doesn't mean you could or can. Balancing audience segments against practical message versioning, relevance, cost and scale are still the dark art of email marketing. But a new class of automation and dynamic content tools are rearrangfing the calculus. We ask marketers to share their best practices for balancing targeting with scale, practicality and cost. What are the points of diminishing returns in personalization and segmentation? And what opportunities might you be missing?

Moderator
Jess Nelson , Editor, Email Marketing Daily, MediaPost
Panelist
Kristin Bond , Senior Email Marketing Manager, Girl Scouts of the USA
James Brohamer , Brand Advertising, Overstock.com
Itay Rahat , Director, Product Solutions, Digital & CRM, Warner Music Group
Shilpi Talwar , Marketing Director, Customer Engagement and Loyalty, ShopatHome
11:30 AM Presentation: Fast Break: The Pistons Bring Real-Time To Email

The Detroit Pistons reimagined their messaging programs to fans to bring dynamic, real-time content into email delivery before, during and after games. Suddenly fan in-boxes became live platforms for delivering current game stats, key traffic data around the arena, live ticket availability and member rewards stats. Emarketing Director Jason Scott explores turning in-boxes into real-time publishing channels with direct ROI benefits.

Presenter
Jason Scott , Director, eMarketing, Palace Sports & Entertainment/Detroit Pistons
12:00 PM Roundtables

Supercharging Your Acquisition Tactics - Stephen Driscoll, VP, Digital Member Experience, AARP
Converting Openers to Loyalists - George DiGuido, Head of Email Strategy, About.com
Is Hypersegmentation Sustainable? - Itay Rahat, Director, Product Solutions, Digital & CRM, Warner Music Group    
The New World of Email Attribution - Marc Compton, Outbound Acquisition Manager, Enterprise Solutions, Adobe Systems

1:00 PM Lunch
1:10 PM Sponsor Luncheon Presentation IBM Marketing Cloud

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2:00 PM Afternoon Activities

Magnetic + Experian 2nd Annual Ski Competition! Sign up here!
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowboarding at Park City Mountain Resort

2:00 PM Magnetic + Experian 2nd Annual Ski Competition

Email Insider Summit skiers of all levels are invited and encouraged to participate in MediaPost's Ski Competition, sponsored by Magnetic and Experian Marketing Services! 

This exciting competition will take place at the Deer Valley Resort each afternoon of EIS. Competitors can check out a Go-Pro camera to record their individual runs, and there will even be a live video crew capturing your moves down the mountain! Prizes will be awarded across numerous categories ranging from best wipe-out to best-run and best dressed. Winners will be announced at the Magnetic & Experian after party on Tuesday, December 6th. Ready to compete? Sign up now to reserve your GoPro! http://info.magnetic.com/MPEIS_SkiCompetition_2016.html

2:00 PM Skiing at the Deer Valley Resort

 

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. 

Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

2:00 PM Snowboarding at Park City Mountain Resort


Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

2:00 PM Tubing at Gorgoza Park


Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Gorgoza Park, featuring a lift-served, lighted tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube.

4:00 PM Apres Ski Party Selligent
6:30 PM Cocktail Party Adobe
7:30 PM Dinner at Silver Lake Lodge Epsilon
9:30 PM After-Party Experian Marketing ServicesMagnetic

Join Magnetic + Experian after dinner on Tuesday night as we check out this year’s ski competition highlight video and announce our big winners!

7:30 AM Registration Opens
7:35 AM Day 3: Next-Gen Messaging

We round out the Email Insider Summit by leaning forward into the newt tools and techniques challenging marketers. What are the limits of automation for segmenting and even speaking to audiences, we ask. Are artificial intellignece and machine learning tools, cloud integrations, solving for the problems marketers really have? And how do they go about mapping tools to future needs? Meanwhile mobile messaging apps have greatly expanded the field of one to one messaging from brands. How does email expertise fit in?

8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation eDataSource

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8:45 AM Keynote: Building A Better Mousetrap, While Avoiding Getting Trapped

We all share similar visions and struggles when creating our own Utopia. With email at the center, today's rapidly changing technology landscape strives for a cross-functional environment to succeed through connecting disparate tools, navigating department politics, and overall breaking down the barriers to building your brand's own tech stack. Critical decision making, securing funding and resources, providing data security and governance, and overall building with the future in mind can only complicate the long and winding road from ideation to reality.

Keynote
Joyce Szudzik , VP Digital & Social Media, AEG
9:15 AM Trigger Happy: Vetting Emerging Toolsets And The Limits of Automation

Automation is key to personalization, hypersegmentation, and especially to responding to and anticipating consumer behaviors. Vendors are rushing in with new technologies involving AI, machine learning, predictive analytics and more. How are email professionals evaluating their own needs, the potential and limits of these technologies and what are the limits of automation for their brands?

Moderator
Chris Marriott , President, Marketing Democracy
Panelist
Nick Allen , Head of Engagement, Lyft
Shipley Munson , Chief Marketing Officer, FamilySearch International Munson
Alex Pa , Director of Email and Loyalty Marketing, Skyzone Franchise Group
Kate Schaefer , Senior Retention Marketing Manager, HP
10:00 AM Summit Roundup, Reflections, Next Steps

We close our three day journey assessing the key takeaways, dominant themes and challenges, and marching orders for email marketers moving forward.

Moderator
Steve Smith , Editorial Director, Events, MediaPost
Panelist
Kay Kerman , Manager Email and CRM Strategy, Children's Medical Center
Chris Marriott , President, Marketing Democracy
Morgan Stewart , Co-founder and CEO, Trendline Interactive
10:30 AM Roundtables

Vetting Next-Gen Automation Tools - Alex Pa, Director of Email and Loyalty Marketing, Skyzone Franchise Group 
Email And New Messaging Technologies - Nick Allen, Head of Engagement, Lyft
Deliverability - Sujay Jhaveri, CEO, Flatiron Media

11:30 AM Conference Concludes

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Thursday, June 1

2:30 PM
Afternoon Activities
Golf on Ocean Links Golf Course
Beach Trail Horseback Riding
Kayak Eco-Tour in Talbot Island State Park

Friday, June 2

2:30 PM
Afternoon Activities
Bike Eco-Tour in Talbot Island State Park
Golf on Oak Marsh Course
Fishing Charter