Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back for Agenda updates. Meanwhile please take a look at the content from the previous Summit.

Previous Event Agenda
Email Insider Summit: Jun 2016

6:00 PM Welcome Cocktail Reception Fluent
7:00 AM Registration Opens
8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation Salesforce Marketing Cloud

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8:45 AM Opening Remarks
MC
Gord Hotchkiss , EIS Event Programmer, Out of My Gord Consulting
9:00 AM Keynote Q&A: Data Driven Understanding of Millions of Unique Customer Journeys

Not only is Angie’s List referred to by over 3 million households – those households use it to find the best providers of over 720 different services. If you’re a math fan, that gives you over 2.1 billion possible customer journeys. How do you possibly personalize in this situation? For Angie’s List, data has proven to be a key factor in creating a strong brand relationship in a very challenging scenario. Allyson Reagan, Director of CRM and Email Marketing – gives us key insights in this exclusive Keynote conversation with Steve Smith.

Interviewee
Allysson Reagan , Director CRM and Email Marketing, Angie’s List
Interviewer
Steve Smith , Editorial Director, Events, MediaPost
9:30 AM Panel: Don’t Fear the Algorithm

Explore the next generation email testing and discover how machine learning and adaptive content are changing the way email marketing is done. Learn how iterative testing, robust data models and integrating third party data allow marketers to drive continual incremental improvements from their campaigns.

Moderator
Chris Marriott , Senior Vice President of Strategic Partnerships, CertainSource
Panelist
Jennifer Muse , Senior Director, Email Product Marketing, Lifescript
Jon Weiss , Director, Email Marketing Operations, Sirius XM Radio Inc.
10:00 AM Panel: Email and the Quest for the Universal ID Holy Grail

How do you facilitate deterministic targeting of consumers across all channels and devices, including mobile, social, display, and even addressable TV? Discover how email is increasingly filling this role for many marketers. But as we consolidate our cross channel data, how do you integrate and enable the flow of data between inside teams, multiple platforms and outside partners. What does a single, unified, unduplicated view of your customers really look like?

Moderator
George DiGuido , Head of Email Marketing, About.com
Panelist
Jordan Cohen , CMO, Fluent
Phil Davis , Chief Business Officer, TowerData
Jordan Finger , Director of Revenue, Freshly.com
10:45 AM Case Study: Switching ESPs In A Complex Data Environment

Brands today have to contend with increasingly complex data environments involving multiple touchpoints, data silos, and hundreds of customer data points. So what happens when major changes need to happen within the marketing technology stack? We’ll look at how one company successfully migrated to a new ESP, surfaced new targeting attributes, and improved their customer experience in the process.

Presenter
Allyson Lutz , Director of Revenue Marketing, Spark Networks
11:15 AM Panel: Rise of the Cross Channel Strategist

Even if we have the right data and it’s consolidated into a usable single warehouse, how are we best to use that data? That’s where the Cross Channel Strategist shines. What are the right components and where do the most promising synergies lie: Email and Social? Email and CRM? Email and Search? Learn why most marketers aren’t leveraging this to its fullest and how to avoid the common traps.

Moderator
Gord Hotchkiss , EIS Event Programmer, Out of My Gord Consulting
Panelist
Bridgette Darling , Product Marketing Manager, Adobe
Mary Grundy , Vice President, Global Innovation Marketing, Visa
Kristie Reeves , Senior Manager, Database Marketing, PGA Tour
Matt Sperling , Email Marketing Manager, Etsy
12:15 PM Roundtables:

Machine Learning and Adaptive Content - Kevin Pollack, IBM
Integrating Third Party Data - Dennis Dayman, Return Path
Universal IDs - Jordan Cohen, Fluent
Social Sign Ins - George DiGuido, About

1:00 PM Lunch
1:10 PM Sponsor Luncheon Presentation Selligent

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2:00 PM Afternoon Activities

Golf at the Amelia River Club 
Bike Eco-Tour in Talbot Island State Park
Fishing Charter
Pool cabana hang-out with Selligent

5:00 PM One on One Meetings
6:30 PM Cocktail Party Movable Ink
7:30 PM Dinner Reception Return Path
9:30 PM After-Party Experian Data Quality
7:30 AM Registration Opens
8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation yesmail

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9:00 AM Keynote: Creating Emotional Connections – One Customer at a Time

Within marketing, we often focus on rational arguments and business values, but customers are driven by emotions and personal values. In fact, research shows that people are up to five times more likely to purchase based on an emotional response (over time). Join us to learn how Dell is putting emotional marketing into action. In this session, we'll present how Dell has gradually evolved its marketing communications to be more emotionally driven across channels.

Keynote
Jessica Vogel , Senior Global Marketing Manager, Dell
9:30 AM Panel: Searching For The Next Big Thing

Looking for the next big thing to get a substantial lift in click rate? You can't justify spending another $50k/year to go from 10% to 12% click rate on a newsletter. You've A/B tested everything under the sun and you've developed a playbook for good email for your audience but now where do you spend your next marginal dollar? We’ll look at options including: converting in the in box, maximizing the value of your inactive subscribers, recommendation engine retargeting and more.

Moderator
Karen Peterson , Vice President, Marketing, Ancestry.com
Panelist
Kurt Diver , Manager of Delivery Consulting Services, Sendgrid
Morgan Kazan , Director, Email Marketing, Donorschoose.org
Ryan Phelan , VP of Marketing Insight, Adestra
10:15 AM Panel: The Journey from “Batch and Blast” to “One to One” Messaging

You're moving from generic manual blasts to automated messaging triggered by behaviors. But is 100% automation really the holy grail? Is there a point of diminishing returns? And how do you know when you hit it? What is the best balance between the two? And what are the milestones you should look for along the journey. What is the path of incremental change from “good” to “great” email marketing?

Moderator
Steve Smith , Editorial Director, Events, MediaPost
Panelist
Leanna DeLeon , Manager, Optimization and Analytics, ArcBest Corporation
Mary Miller , Email Marketing Manager, Fullscreen, Inc
Kevin Pollack , Digital Strategist, IBM
Daniel Talavera , Email Marketing Manager, Daybreak Games (Formerly, Sony Online Ent.)
11:00 AM Case Study: How Agility and Iteractive Testing Transformed NCSA’s Approach to Email

Information is only as good as the action you take after it.  NCSA’s Direct Marketing Manager – Jesse Wu – shares how NCSA implemented an iterative test and learn approach.  Learn how a newsletter and webinar program completely changed NCSA's approach to email, taking it from basic “batch and blast" to a proven, optimized, highly engaged channel. Jesse also shares his vision and wish list for achieving “Best in Class” in the future. 

Presenter
Jesse Wu , Direct Marketing Manager, NCSA sports
11:30 AM Panel: If Content is King - Context is Queen

We talk a lot about real time engagement and deep personalization. But what does that mean today? And what might it mean tomorrow? Countdown clocks, geolocation, adaptive content and personalized recaps have all been adopted as ways to engage with customers. But are the returns worth the investment of time and resources required to get your list ready? How does true one-to-one messaging change the way we do business. Are the various tools and platforms really “there” yet? And what might the future hold?

Moderator
Jennifer Perry , Associate Director, Audience Insight and Strategy, Merkle
Panelist
Wayne Miller , eCRM Manager, Uber
Itay Rahat , Director of CRM Product Strategy, Warner Music Group
Janine Silva , Senior Marketing Manager, Investopedia
12:15 PM Roundtables:

LifeCycle Marketing - Anjali Sant, Hyatt
Evolving Email Expertise in Your OrganizationLaurie Fabing Hooper, Acxiom
From “Good” to “Great” – More Tactics to Move the Needle - Serena Yam, IBM
Selecting and Migrating to an ESP - Chris Marriott, The Marketing Democracy

1:00 PM Lunch
1:10 PM Sponsor Luncheon Presentation Maropost

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2:00 PM Afternoon Activities

Golf on the Oak Marsh Course
Beach Trail Horseback Riding 
Kayak Eco-Tour in Talbot Island State Park

6:30 PM Cocktail Party Adobe
7:30 PM Dinner Reception Epsilon
9:30 PM After-Party Adestra
7:30 AM Registration Opens
8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation IBM Marketing Cloud

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8:30 AM Keynote: The Intersection of Data and Decision Making

Big data, small data, any data is just data without the ability of marketers and the organizations they represent to align and make decisions.  Today we have at our fingertips robust customer profile, product information, user interaction, engagement and environmental data.  We are immersed in our quest for big data so we can be smarter, more nimble, more productive and more profitable, but so often we cannot get out of our own way – or even move forward in any way, because of organizational dysfunction and poor decisions.

Keynote
Michael Friedman , Managing Partner, Ignite Farm
9:00 AM Panel: Driving Consideration Down Funnel

Retailers tend to be better at converting lower funnel interest than upper funnel awareness. How do you use data to drive customer consideration down the funnel and where does email fit into this? How do predictive modeling and testing help marketers get the right content to the right customer at the right time?

Moderator
Ross Fadner , Director, Event Programming, MediaPost
Panelist
Dennis Dayman , Chief Privacy and Security Officer, Return Path
Shawn Tian , Head of Global CRM Strategy, eBay
9:45 AM Town Meeting: EIS Recap – What We Learned, What’s Next

Hear ye! Hear ye! The Summer Email Insider Summit is about to adjourn. But not before we reflect as a group about the key learnings and dominant themes from the past three days. Panelists, hosts and attendees will share their views on what EIS ’16 says about the state of the industry. But more to the point – what’s next? We end by leaning forward: what topics, challenges and perspectives do EIS delegates want to engage at the Winter summit.

Moderator
Gord Hotchkiss , EIS Event Programmer, Out of My Gord Consulting
Steve Smith , Editorial Director, Events, MediaPost
Panelist
Alex Irvin , Marketing Director, 1800PetMeds.com
Kara Trivunovic , Vice President & General Manager, Digital Solutions, Epsilon
10:30 AM Roundtables:

Delivery and ComplianceKurt Diver, SendGrid
The Eco-System of EmailPhil Davis, Tower Data
Platforms and Use Cases of Email Sophie Mann, HomeAway

11:00 AM Conference Concludes

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