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Sunday, June 7
Monday, June 8
- Patrick Fitzgerald, Vice President, Interactive, SIRIUS XM Radio
Near Coastal and Reef Fishing
Kiawah Creatures Walking Tour
Tuesday, June 9
Everyone thinks they can do email marketing, but in reality there is a reason that marketers specialize. Despite a push towards integration, many marketing teams lack alignment. In this session, email marketers will discuss how they are overcoming silos and working with colleagues and creating pipelines, as well as how they are navigating internal politics to have email’s voice heard within the larger marketing organization. Attendees will learn successful tactics for working with digital marketing colleagues, how to align budgets and strategies, how to work as a team and how to convince the CMO of email’s importance.
- Michael Wilburn, Senior Director, Enterprise Data Strategy, Ancestry.com
- Jean-Michel Boujon, Director of Customer Acquisition & Rentention, BookRenter.com
Email continues to evolve as new technologies and strategies hit the industry. In this session, email experts will discuss the latest and greatest email marketing tools, how to engage with new tools like real time countdown clocks and how to push existing tools to their limits. Attendees will learn tactics for innovating and what to expect from email down the road.
Dolphin Encounter and Shelling Charter
Wildlife in the Wetlands - Biking Tour
Wednesday, June 10
Email marketing is a technical job within a marketing team and frequently email marketers find themselves on an island. In this session, email insiders, from experienced veterans to fresh-faced new hires, will exchange war stories and discuss how the industry is evolving, how to find a mentor and how to keep their thinking fresh. Attendees will learn about how email marketing job roles are changing and what learning opportunities exist in order to help manage their email careers.
Every email marketer has a different protocol for getting a campaign out the door on time and flawlessly. From campaign building, scheduling, getting approvals, working with external partners and internal stakeholders, a lot of process goes into every email effort. From concept to delivery, this email session will share insights on their own unique process they built to get an email out the door.