Morgan StewartTrendline Interactive Co-founder and CEO
• B2B Magazine selected him as one of four executives in “Who’s Who in Email, 2011”
• Author of over 20 reports and 100 email and online marketing articles, including collaborations with Forrester, the CMO Council Econsultancy, Ball State University and was recently named lead researcher for MarketingProfs.
• Research has been cited in Fortune, Forbes, Newsweek and Mashable.
• Programming committee chair for Mediapost’s Email Insider Summit.
• Created and implemented the Strategic Services practice at ExactTarget.
• Advised hundreds of brands on online marketing including Pampers, Amazon.com, The Home Depot, Comcast, LinkedIn and Mercedes-Benz.
Meet Morgan at:
Panel: Journey Mapping & One to One Messaging
Date/Time: 11:30 AM Every customer takes a journey towards purchase. Along the way there are hurdles, junctions and decision points. By understanding that journey better, marketers can map their email and channel strategies against it. Hear how marketers gain insight of those journeys and use email to guide prospects along them through mining behavioral data, using predictive intelligence and making messaging as relevant as possible.