Dennis Dayman
Eloqua Chief Privacy OfficerDennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua’s Chief Privacy and Security Officer, Dayman leverages his experience and key relationships to provide best practices to Eloqua, its customers, and ensures the compliance of their communications data flows. Previously, Dayman worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards, served in the Internet Security and Legal compliance division for Verizon Online, as a senior consultant at Mail Abuse Prevention Systems (MAPS), and started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global, now AT&T. Dayman sits on many email and privacy coalition/association boards and also advises many companies on their start-up growth strategies.
Meet Dennis at:
The Politics Of Data-Driven Marketing
Date/Time: May 03, 10:15 AM
Like never before, there is a trifecta of pressure points forcing email and all digital marketers to pay attention to compliance with industry standards. (A) Regulators have stepped up efforts to ensure marketers respect consumer information and choices. (B) Consumers trust brands that are transparent and demonstrate a high corporate character. (C) Responsible data management is crucial to protecting brand reputation. But this isn’t 2005, the issue is more complicated with emerging channels such as mobile and social. It’s also increasingly important to know how to handle data collected from consumers outside the U.S. in markets where regulations are different.
