Dennis DaymanReturn Path Chief Privacy and Security Officer
Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues.
Previously to Return Path, he was Eloqua’s chief privacy and security officer. Eloqua was acquired by Oracle for $871 million dollars in 2012 and is now the centerpiece of Oracle’s marketing cloud. Prior to Eloqua, Dayman worked at StrongMail Systems as the director of deliverability, privacy, and standards. In those companies, he was also charged with ensuring that new email standards were created and instituted for the protection of legitimate email delivery. He was also charged with ensuring the product met and exceed data governance regulations. He is a longstanding member of several boards and advisory committees within the messaging industry and also sits on several advisory boards for Internet companies and is also a partner, mentor, and frequent investor in start-ups.
Meet Dennis at:
Panel: Driving Consideration Down Funnel
Date/Time: 9:00 AM
Retailers tend to be better at converting lower funnel interest than upper funnel awareness. How do you use data to drive customer consideration down the funnel and where does email fit into this? How do predictive modeling and testing help marketers get the right content to the right customer at the right time?