Jordan is an email marketing veteran with extensive media, analyst, and industry relationships. As VP of marketing for Movable Ink, he is charged with bringing to market the company’s game-changing real-time email technology, and oversees all strategic marketing, branding, market positioning, lead generation, and communications efforts.
Prior to Movable Ink, Jordan was vice president of business development for mobile ad start-up Pontiflex. Before Pontiflex, he held senior marketing roles at Unica, Goodmail Systems, Epsilon, and the DMA. Jordan graduated with a BA in Communication Studies from the University of Michigan.
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Real-Time Inbox: Why Not Move Faster?
Date/Time: May 04, 9:15 AM
The technology is there to make decisions in real-time to improve engagement. Opportunities abound to make content changes just before an email goes out the door based on when, where and how. Maybe it’s in reaction to what’s trending on Twitter or a new sale or offer that another department has just announced. There are decisions as far as segmentation, but the upside is huge. Why aren’t more marketers taking advantage?
