Jordan CohenMovable Ink VP of Marketing
Jordan is an email marketing veteran with extensive media, analyst, and industry relationships. As VP of marketing for Movable Ink, he is charged with bringing to market the company’s game-changing real-time email technology, and oversees all strategic marketing, branding, market positioning, lead generation, and communications efforts.
Prior to Movable Ink, Jordan was vice president of business development for mobile ad start-up Pontiflex. Before Pontiflex, he held senior marketing roles at Unica, Goodmail Systems, Epsilon, and the DMA. Jordan graduated with a BA in Communication Studies from the University of Michigan.
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Panel: How Can Email Marketers Better Address Consumer Controls?
Date/Time: December 13, 10:15 AM Consumers are getting a lot more control of their inbox these days. Consumer email companies like Gmail are making it easier for consumers to ignore unwanted emails by filtering promotional messages into the “promotions” tab and giving users the ability to control where and when they see messages. Some industry insiders are worried that this will hurt email marketing, others have pointed out the benefit of having consumers read their emails when they are in the mindset to shop. This panel will address how more marketers are dealing with more empowered consumers.