Jordan CohenFluent CMO
Prior to joining Fluent, Jordan served as Vice President of Marketing for real-time email technology innovator Movable Ink, where he rapidly established the company as a well-known entity within the email marketing space, and played a critical role in driving triple-digit revenue growth.
Before Movable Ink, Jordan served as Vice President of Business Development for mobile advertising start-up Pontiflex, where he built the company’s elite partner ecosystem. Earlier in his career, Jordan held senior marketing roles at Unica, Goodmail Systems, Epsilon, and the DMA. He graduated from the University of Michigan, Ann Arbor with a BA in Communication Studies.
Meet Jordan at:
Panel: Crafting the Perfect Email
Date/Time: December 10, 9:00 AM There are a number of elements that go into the limited real estate of an email marketing message. In this session, email marketing experts will explore how they come up with calls-to-action, subject lines, preheaders, message copy and images to get consumers to react.