Jordan CohenMovable Ink VP of Marketing
Jordan is an email marketing veteran with extensive media, analyst, and industry relationships. As VP of marketing for Movable Ink, he is charged with bringing to market the company’s game-changing real-time email technology, and oversees all strategic marketing, branding, market positioning, lead generation, and communications efforts.
Prior to Movable Ink, Jordan was vice president of business development for mobile ad start-up Pontiflex. Before Pontiflex, he held senior marketing roles at Unica, Goodmail Systems, Epsilon, and the DMA. Jordan graduated with a BA in Communication Studies from the University of Michigan.
Meet Jordan at:
Personalization & Creating One-to-One Marketing
Date/Time: April 26, 9:00 AM Dynamic Content to Your Email Program. Dynamic, content can allow marketers to create highly personalized and tailored messaging down to the individual customer. This panel will discuss best practices in dynamic content and the process necessary to implement a dynamic email program.