Angela Sanchez

Universal Music Group Distribution VP, Direct Marketing

Angela Sanchez is the Vice President of Direct Marketing for Universal Music Group Distribution, the world's leading music company. Ms. Sanchez is responsible for consumer marketing efforts focused on the development and implementation of customer relationship management tools including email, social, mobile, and sites. She drives consumer data strategy initiatives aimed at increasing engagement and retention across Universal Music’s numerous artist brands. In addition, Ms. Sanchez runs a white label platform solution aimed at creating customized download microsites that leverage digital content for cross-promotional efforts between UMG artists and corporate partners.

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Panel: Managing Email Across Multiple Brands
Date/Time: April 24, 10:15 AM
Companies that manage email mailings and lists for multiple brands have a challenge: to support the needs of individual business units, and at the same time, keep the overall goals of the organization in view. Strategy with a big S is required for success across the enterprise, but often self-serving little s needs win out. This panel will address how brands are putting organization standards in place, while giving freedom to each department to hit their personal goals.

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