Phil DavisTowerData Chief Business Officer
Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase (where he ran its data division and digital agency) and SVP/HD of the then newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Exceptionally energetic and personable, you’ll often find Phil discussing the benefits and best practices of utilizing big data in marketing at conferences throughout the country. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers. Phil holds a B.S. from Vanderbilt University.
Meet Phil at:
Day 1: The Converging World: Data, Channels and Email
Date/Time: 8:30 AM The message has been clear in the past several Email Insider Summits – either break down your data silos and integrate your channels or be left behind. So this time we’ve devoted an entire day to the topic. How do you strategize across channels? How do you maintain universal ID profiles? And how do you make sure all your data is instantly accessible to the entire team?
Panel: Email and the Quest for the Universal ID Holy Grail
Date/Time: 10:15 AM
How do you facilitate deterministic targeting of consumers across all channels and devices, including mobile, social, display, and even addressable TV? Discover how email is increasingly filling this role for many marketers. But as we consolidate our cross channel data, how do you integrate and enable the flow of data between inside teams, multiple platforms and outside partners. What does a single, unified, unduplicated view of your customers really look like?← Back to speaker list