Phil DavisTowerData Chief Business Officer
Phil Davis is a results-oriented entrepreneur with over 20 years of experience in leading, designing and implementing unique customer experiences. Prior to Rapleaf, Phil was President of ConsumerBase, the leading source of consumer behavioral data. Known for his high energy and positive leadership, Phil is fueled by a passion to enable innovative marketing strategies.
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Panel: Managing Frequency: Is It Possible to Send Too Much Email?
Date/Time: December 09, 9:30 AM Deciding how often to send an email is a delicate issue. Flooding a consumer’s inbox could lead to complaints and unsubscribes, but not sending enough could lead to less conversions. In this panel, marketers will discuss the dos and don’ts of email frequency, how much is too much and how to get the balance right.