Phil DavisTowerData Chief Business Officer
Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase (where he ran its data division and digital agency) and SVP/HD of the then newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Exceptionally energetic and personable, you’ll often find Phil discussing the benefits and best practices of utilizing big data in marketing at conferences throughout the country. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers. Phil holds a B.S. from Vanderbilt University.
Meet Phil at:
Panel: ESP State of the Union
Date/Time: 10:15 AM There is an intricate eco-system of email service providers. What is your place within this ecosystem? What combination of technology and strategy is the best match with your needs? What are the most promising offerings? How are pricing models evolving. Will the future see more fragmentation or consolidation? And finally, what are the pros and cons of finding an outsource partner versus building your team in-house.