Phil Davis

TowerData Chief Business Officer

Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase (where he ran its data division and digital agency) and SVP/HD of the then newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Exceptionally energetic and personable, you’ll often find Phil discussing the benefits and best practices of utilizing big data in marketing at conferences throughout the country. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers. Phil holds a B.S. from Vanderbilt University.

Meet Phil at:

Panel: Email and the Quest for the Universal ID Holy Grail
Date/Time: 10:00 AM

How do you facilitate deterministic targeting of consumers across all channels and devices, including mobile, social, display, and even addressable TV? Discover how email is increasingly filling this role for many marketers. But as we consolidate our cross channel data, how do you integrate and enable the flow of data between inside teams, multiple platforms and outside partners. What does a single, unified, unduplicated view of your customers really look like?

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