Phil DavisTowerData CBO
Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase (where he ran its data division and digital agency) and SVP/HD of the then newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Exceptionally energetic and personable, you’ll often find Phil discussing the benefits and best practices of utilizing big data in marketing at conferences throughout the country. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers. Phil holds a B.S. from Vanderbilt University.
Meet Phil at:
Panel: Thinking Beyond the Coupon: How to Reward Loyal Customers
Date/Time: June 08, 9:30 AM All email marketers are always looking to build loyalty among customers. This session will explore how rewards programs work, what works well in recurring programs, the role of incentives and how to surprise and delight loyal customers.