Jim DucharmeMaroPost Vice President of Strategic Marketing
Jim Ducharme is the VP of Strategic Marketing for Maropost, an innovative ESP with offices in Toronto and India. He's a storyteller who preaches the mantra of understanding the people, rather than the channels or technology they are using.Jim first worked in email marketing managing campaigns and deployment for Standard Radio in Toronto. He later went on to launch PC World Canada and also edited such blogs as the Email Guide. Maropost is enjoying amazing growth right now and Jim serves as the brand ambassador and voice for the company via multiple channels.
Meet Jim at:
Managing the Customer Experience Across All Touch Points
Date/Time: April 25, 9:30 AM Customers interact with brands across channels and devices, and they expect to have a consistent experience no matter how they choose to engage. As the login identifier, email is often at the center of a cross channel marketing experience and has the potential to help marketers create a cohesive experience. This panel will look at how email is the glue that keeps the brand messaging on point no matter how customers choose to interact.