Derek HardingInnovyx Founder & CEO
Derek is the founder and CEO of Innovyx, Inc. a specialist digital messaging agency headquartered in Seattle, WA. With twenty years of experience with email, technology and marketing, Derek combines management, technology and marketing skills to great effect for clients in America and Europe. He is an expert author on the ClickZ Network, on the steering committee of the Online Trust Alliance and representative at the Messaging, Malware and Mobile Anti-Abuse Working Group. He received a BSc (Hons) in Information Technology from De Montfort University in England.
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Panel: Managing Inactives: What Should I Do With My Inactive Emails?
Date/Time: December 12, 11:30 AM Not every email subscriber is as active as the next. Some subscribers are very unresponsive to email campaigns and these inactive consumers are driving down response rates. Marketers can reactivate these consumers through specifically targeted campaigns. This panel will examine how to reengage these inactive subscribers and figure out when it's time to give up on them.