Derek HardingJavelin Marketing Group Managing Director of Javelin Labs
Derek is the Managing Director of J-Labs, Javelin Marketing Group’s technology skunkworks, a role that draws on his twenty years of experience and leadership in the fields of marketing and technology. A British expatriate based in Seattle, WA, Derek is perhaps better known as the founder and technologist behind Innovyx, one of the first Email Service Providers later acquired by the Omnicom Group. An industry veteran and thought-leader Derek is a regular expert author, contributor, conference speaker, and takes an active role in a number of industry and trade groups.
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Panel: Assessing the Quality of Acquisition Channels
Date/Time: December 08, 10:15 AM Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners varies across the board. In this session, marketers will discuss their acquisition strategies and how they are assessing the quality, of acquisition partners.