Derek HardingJavelin Marketing Group Managing Director of Javelin Labs
Derek is the founder and CEO of Innovyx, Inc. a specialist digital messaging agency headquartered in Seattle, WA. With twenty years of experience with email, technology and marketing, Derek combines management, technology and marketing skills to great effect for clients in America and Europe. He is an expert author on the ClickZ Network, on the steering committee of the Online Trust Alliance and representative at the Messaging, Malware and Mobile Anti-Abuse Working Group. He received a BSc (Hons) in Information Technology from De Montfort University in England.
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Panel: Assessing the Quality of Acquisition Channels
Date/Time: December 08, 10:15 AM Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners varies across the board. In this session, marketers will discuss their acquisition strategies and how they are assessing the quality, of acquisition partners.