http://www.mediapost.com/publications/ The inside line on reaching Hispanic consumers. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Sun, 14 Mar 2010 01:11:25 EST Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language. Do you agree? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124066Lee Vann <>Thu, 11 Mar 2010 09:33:50 ESTPerformance platforms in Hispanic digital media will radically change and grow Hispanic direct response. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123636Jose Villa <>Thu, 04 Mar 2010 09:39:48 ESTSix experts discuss this issue, after which you are invited to leave your comments, links to research and additional questions below. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123178Joe Kutchera <>Thu, 25 Feb 2010 09:41:51 ESTAmerican brands are aggressively reaching out to Latino consumers by making Latin music and entertainment an integral part of their annual marketing initiatives, and that's evident from the growing number of Latin tours and programs sponsored by corporate giants such as Sprint (Juanes), State Farm (Billboard Latin Music Awards), ATandT ("Viva el Sueand#241;o," Univision's version of "American Idol"), and dozens more. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122721Henry Cardenas <>Thu, 18 Feb 2010 08:38:17 ESTSocial media have completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter and ultimately more engaging. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122287Lee Vann <>Thu, 11 Feb 2010 10:25:21 ESTSo how much of an advertiser's marketing budget should be allocated to the Hispanic market? The more relevant question is how should companies, together with their agency partners, approach the question of budget allocation? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121865Jose Villa <>Thu, 04 Feb 2010 09:42:11 EST Because of this trend, a number of ad networks have opened shop to serve the needs of advertisers looking to reach these Hispanics visiting foreign (mostly Latin American) web sites. In this article, I will answer a few questions about and then compare the leading ad networks that focus on the U.S. Hispanic market. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121419Joe Kutchera <>Thu, 28 Jan 2010 10:06:02 ESTAny company that makes a serious commitment to the Hispanic market must commit to an in-language web strategy at some level. There are two ways to enter the market with an in-language web campaign, and really no in-between: passive and active. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121041Marcelino Miyares <>Thu, 21 Jan 2010 12:52:35 ESTWhen I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120603Lee Vann <>Thu, 14 Jan 2010 09:38:57 ESTMost lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I'm sure you thought the title of this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120199Jose Villa <>Thu, 07 Jan 2010 10:15:04 EST