Overview

Online Video: The Fastest Growing Medium in the History of the World

We’re told online video is the future. Experts say mobile video will soon take off for real. And we know Internet users are watching more than 14 billion videos on the Web every month, and counting. But is it enough? As consumers shift from traditional television viewing to new media watching, will the online advertising dollars replace what’s being lost offline? Is the money truly shifting or is the overall pie shrinking? Sure, traffic is surging on the Internet and sites like YouTube and Hulu are growing like mad, but are marketers coming along for the ride? A recent research report says there’s an 80% decrease in advertising minutes per hour in online TV shows compared to their on-air counterparts. Still, venture capitalists continue to fund Web video startups at a furious pace. More than $80 million poured into Internet TV startups in the first quarter of this year, new marketers are jumping into the world of Web programming and online video is one of the few mediums that will grow this year. At OMMA Video we’ll separate the facts from the fiction about new forms of video and where to invest your dollars.

Some OMMA Video Attendees Will Include:

Here is what you should expect to gain from attending OMMA Video:

• Hear from the top names in the online advertising industry as they share the secrets of connecting with consumers using online video   
• Gain valuable knowledge and insights into emerging video markets and trends   
• Discover today’s best practices for online marketing and advertising using video   
• Network with VIPs, brand marketers and agency executives   
• Raise your skills and awareness in highly-specialized sessions on delivery, research, content creation, management, emerging platforms, and so much more 

Take a look at what went on at the last OMMA Video!