Overview

Out-of-home digital advertising networks – which can deliver advertising in stores, movies theatres, office buildings, doctor’s offices and malls – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost’s Digital Out-of-Home Forum & Expo is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

The Conference will examine and explore:

• Out-of-Home Digital Advertising Networks
• Consumer Exposure to Out-of-Home Venues
• Acceptance of Out-of-Home Advertising
• What to Consider When Planning, Buying, Measuring and Advertising On Out-of-Home Channels
• Audience Metrics for Translating Out-of-Home Traffic and Viewer Impressions
• And much more...

Don’t take our word on how great and informative the Digital Out-of-Home Forum & EXPO is, read below on what your peers have to say about the event...

“The Digital Out-of-Home Forum from MediaPost was an extremely valuable event for us.  The program, speakers and attendees were all focused on the specific opportunities surrounding DOOH.  We participate in many events throughout the year and this one-day conference led to more productive conversations than any other event this year. Congratulations to the MediaPost team on a great event, and we look forward to being involved in the next show.  Very well done!”

Rob Gorrie
President& Founder
Adcentricity
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"We greatly appreciated having the opportunity to take part in MediaPost’s Digital Out-Of-Home event and help support the DOOH industry. Not only was the event a success on a professional level, but we thoroughly enjoyed ourselves. What can I say? MediaPost puts on the highest quality events.  Great to be a part of this one."

James Lisk
Strategic Communications Specialist
Perception Research Services
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"I found MediaPost’s Digital Out-of-Home Forum very informative with an excellent array of expert-level speakers.  I look forward to future shows!"
 
Lionel Tepper
Marketing Director
Digital Signage Universe
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 “MediaPost’s Digital Out-of-Home event is probably the most authoritative conference on DOOH. It gathers the best brains from the digital signage and mainstream advertising industries to discuss how advertisers and agencies are changing their view of this fast-spreading medium, the barriers to its broad adoption by media buyers, and the increasingly important role DOOH is playing as an alternative to the stagnant TV.  A stand-out event.”

Nurlan Urazbaev
Chief Strategy Officer
Broadsign, Inc
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"MediaPost’s DOOH Forum was a great event and just witnessing the turnout and the presence of companies like CBS and NBC confirms we are on to something big. We have to keep communicating the branding message and as an industry work hard to stay away from ROI. These events will continue to help the education process to get us there."

Paul Mitchell
EVP of Sales
Pyramid Radio
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"I applaud MediaPost for making this event a reality. I think its really important that this story gets told to clients because as the agencies have admitted, they have become a black hole and we need to educate everyone."

Corey Silverman
EVP Sales & Marketing
Arena Media Networks
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