The Digital Experience: How People Relate To Advertising, Content and Brands In Out-of-Home Locations
10:00 AM
Overview On The Digital Out-of-Home Media Marketplace
Patrick Quinn,
CEO,
PQ Media
10:30 AM
Opening Panel: How The Economy Is Impacting Digital Out-of-Home Media
Industry leaders on both the buying and selling side of the digital out-of-home media table discuss how the economy is impacting business and investment decisions. Will history repeat itself, and will 2009 be for digital out-of-home what the dot-com crash of 2001 was for online media?
11:15 AM
Coffee Break
11:45 AM
How does Digital Out-of-Home Become a Mainstream Advertising Medium?
Where do we stand on standardization of formats, metrics buying parameters and organizational issues that will influence the ability of Digital Out-of-Home to become a mainstream media buy.
What are we learning about how people engage with video advertising and content in out of home locations? Consumer insights gurus explain how and why digital out-of-home media affects people differently than other media.
2:45 PM
How Does Digital Out-of-Home Get On First Base: How Is It Planned, and How Is It Managed, Bought And Sold
How is digital out-of-home media planned, managed, bought and sold, and how do the different approaches by agencies, marketers, distributors and aggregators influence how place-based media networks get on the plan.
3:30 PM
Coffee Break
3:45 PM
Is the Medium The Message? What’s New in Creativity, Content and Programming?
Beyond the 30-second spot in public spaces. Programming dynamically in different places, spaces and dwell times – elevators to bars, sound vs. silent.
4:30 PM
Showcase: New Business Pitches
We select new business ideas to pitch for your business. Let the best pitch win! Showcase companies: MegaPhone, DS-IQ, JiWire, AutoNet, QuickStore24, Valassis
MediaPost will host the first annual Digital Out-of-Home Awards Reception & Expo to celebrate the year’s most creative, innovative and effective advertisements in the realm of digital out-of-home media.
The 18 categories for this year’s awards cover everything from the best digital out-of-home brand campaigns, to the most innovative use of technology and delivery formats, to the best use of location, and the best integrations with other forms of media.
