Keynote: Email and Politics - Case Study of the Obama Campaign
Grassroots organizing and small dollar donations were central to the success of Barack Obama’s presidential campaign. Stephen Geer, who led Obama’s email and online fundraising operation, will talk about his experience and the strategies the campaign used to engage supporters, raise money and promote Barack Obama’s message.
Stephen Geer,
Director of Email and Online Fundraising,
Obama for America
10:00 AM
Consumers Speak: Mom’s Open Up about Email
A panel of Moms gives a top researcher of consumer media habits (and you) their ideas about online consumption and how email plays a part in their lives. Download Presentation (pptx)
10:45 AM
Marketers Speak
Top Marketers talk about trends, issues and market dynamics and how email is evolving in their respective markets. Download Presentation (ppt)
11:30 AM
Round-tables
Travel/Hospitality
Retail/Catalog
Publishing/Entertainment/Media
Technology
Small Business
B2B
Wendy Croissant,
Email Program Manager,
Sierra Trading Post
Sung Kim,
Sr. Product Manager,
The Cobalt Group
Loren McDonald,
Vice President, Industry Relations,
Silverpop
Chris Munz,
Sales Engineer,
Fishbowl
Ami Packard,
Email, Marketing Manager,
Expedia
Stefan Pollard,
Sr. Strategic Consultant,
Responsys
Richard Rushing,
Strategy Director,
Avenue A-Razorfish
Sal Tripi,
Sr. Director of Operations and Compliance,
Publishers Clearing House
Skiing at the Deer Valley Resort
(download your equipment rental form now)
Offering 2000+ acres of varied ski & snowboard terrain, Deer Valley Resort is a favorite of experienced skiers and snowboarders. Deer Valley Resort was ranked #1 ski resort in North America by the readers of SKI Magazine in 2008 and 2009! Join your fellow Email Insiders for an afternoon of fun in the snow!
Snowmobiling at Garff Ranch Sponsored by Return Path Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!
Where does email fit into the measurement game in this complicated game of attribution? Jim Sterne, well known evangelist for web analytics and measurement will speak to trends in measuring pure experiences and value to the business and how email plays into this measurement game.
9:45 AM
Email as a Social Media Tool
As social networks such as Facebook and MySpace continue to grow at mind numbing rates, email marketers are trying to understand the role and relationship of email and social media and networks. This panel will look at real-life examples of how companies are integrating email into social networks, incorporating user-generated content into their emails and leveraging user data from social networks back into their email program – and explore what portends in the future.
Karla Venell,
Manager of Database and Email Marketing,
General Mills
Brian Whalley,
Community Director,
Our Stage
10:30 AM
Email as a Publisher Tool
Everyone has a newsletter and many are looking to monetize this. Listen to leaders – marketers, vendors and publishers speak to how they’ve built value in publishing content through email. With Daily Candy selling their business for $125 million, many brands are looking at monetization angles for their email lists and communities. Learn how to formulate financial models to support this, what can you really sell in an open market and how to best monetize your newsletters and communities. Download Presentation (ppt)
Mike Foley,
Product Manager,
The New York Times
Sean O’Neal,
Chief Revenue Officer,
Datran Media
11:15 AM
Case Study: Measuring the Business Impact of Email
Traditional methods of evaluating email have relied on back-end analysis tools to report on clicks and conversions. However, consumers don’t behave as logically as we want them to – in the process, they get “lost” by analysis capture tools. Take a look at how Live Nation has chosen to approach this vexing email problem. Learn about how – by opening their eyes to non-traditional analysis – Live Nation was able to get a better handle on the overall value that email does (or does not!) bring to the table not only for direct sales, but for branding. Download Presentation(PPT)
Bob Frady,
Vice President Direct Marketing,
Live Nation
12:00 PM
Round-tables
Deliverability/Pricing
Publishing/Monetization of Lists
Measurement and Testing
Creative Optimization
Transactional/Enterprise Messaging
Messaging Platforms (Marketers only)
Dan Babb,
Senior Director,
Walter Karl Interactive
Dennis Dayman,
Chief Privacy Officer,
Eloqua
Lisa Harmon,
Principal,
Smith-Harmon
Jack Hogan,
COO,
Lifescript
Peter Horan,
CEO,
Goodmail
Karla Venell,
Manager of Database and Email Marketing,
General Mills
Skiing at the Deer Valley Resort
(download your equipment rental form now)
Offering 2000+ acres of varied ski & snowboard terrain, Deer Valley Resort is a favorite of experienced skiers and snowboarders. Deer Valley Resort was ranked #1 ski resort in North America by the readers of SKI Magazine in 2008 and 2009! Join your fellow Email Insiders for an afternoon of fun in the snow!
Tubing at Gorgoza Park Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Gorgoza Park, featuring a lift-served, lighted tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube.
6:30 PM
Cocktail PartyLocation: Alpine/Bronze Room
7:30 PM
DinnerLocation: Alpine/Bronze Room
Wednesday, 12/10/2008
GENERAL SESSIONLocation: Silver/Gold Room
8:15 AM
Breakfast
9:00 AM
A Call To Arms: How You Can Truly Move the Needle on Email
Woe to the misunderstood email marketer. We want to make our email programs shine. But the ISPs think we are spammy. Subscribers complain about us. Or maybe worse, ignore us. Why is that? Frankly, it’s because we are not paying enough attention to creating great subscriber experiences
Taking 2008 data from a number of current market studies, this session will outline what our audiences - ISPs and subscribers -- think of our efforts. You’ll witness the subscriber experience through a lens that shows email marketing in all its reality - compelling, engaging, shamefully lazy and incredibly irrelevant. Then, the panel will address what is working, what is not; who to benchmark to and how to break free of your competitive set.
9:45 AM
Developing the User Experience
You are cordially invited to attend the Lifecycle Creative Awards. Prepare to be dazzled by winning email approaches to messaging throughout the subscriber lifecycle: acquisition, conversion, growth, retention and reactivation. Create your own stellar email experience by picking up tips for messaging at key touchpoints, and raise a toast to the inspiring success stories with a glass of champagne. Download Presentation (ppt)
10:30 AM
New Tools for New Age Marketing
Where is email technology going? What’s working? What’s not? What will work in the future? These experts from leading vendors will talk about trends tehy see in the market and where they are investing for the future. Download Presentation (ppt)
11:15 AM
Round-tables
Hiring/Training Resources and Contractors
Data Integration across Systems
Sourcing Strategies and Acquisition
Synchronizing Email with Other Direct Channels
Getting more Resources for Email
Dave Lewis,
CMO,
Message Systems
Chris Marriott,
VP Global Digital Agency,
Acxiom
Stephanie Miller,
Vice President of Strategic Services,
Return Path
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Snowmobiling at Garff Ranch
