The next digital marketing battleground won't be fought online, but everywhere. The rapid maturation of mobile broadband -- now 3G and soon 4G -- is moving the Internet from a tethered, online medium to an unbound, interconnected everywhere medium that will be the hub of a new digital marketplace for advertisers, agencies and content owners alike.
Who will win the battle for dominance? Apple's proprietary iPhone strategy, or Google's open-source Android operating system?
Will apps become the new advertising model?
Will commerce replace content? And can content be advertising?
How will GPS-enabled geo-targeting change the way marketers and brands interact with consumers, and ultimately, what brands they consume? Once we are wired everywhere, all the time, will the world become smaller and messages local?
Will mobile search prove so powerful that it supplants online search?
Michael ArringtonFounder and Co-Editor, TechCrunch 1:00 PM | Wednesday, 17 Mar | Private Networking Luncheon (Separate Registration)
Mark KvammePartner, Sequoia Capital 9:15 AM | Wednesday, 17 Mar | Opening Keynote
Laura LangCEO, Digitas 3:45 PM | Wednesday, 17 Mar | Afternoon Keynote
Om MalikFounder, GigaOM Networks 1:00 PM | Wednesday, 17 Mar | Private Networking Luncheon (Separate Registration)
Neal MohanVP, Product Management, Google 9:15 AM | Thursday, 18 Mar | Morning Keynote
Rich SilversteinCo-Founder and Co-Chairman, Goodby, Silverstein & Partners 3:45 PM | Thursday, 18 Mar | Afternoon Keynote
Attendees include:
OMMA Global is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.
