Speakers

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Programmers and Main Stage Speakers
Frank Addante Founder and CEO The Rubicon Project	John Batelle Founder and CEO Federated Media Publishing	Manish Bhatia President, Global Services and U.S. Sales The Nielsen Company	Robert Brown Senior Manager, Marketing Communications Nissan North America	Jason Calacanis Founder and CEO Mahalo	Robert DeSena Managing Director, North America IO Global Limited
Angela Courtin SVP, Marketing, Entertainment & Content MySpace	Richard DeSilva General Partner Highland Capital Partners	Ross Fadner Conference Programming Director MediaPost	Scott Ferris General Manager Microsoft’s Advertiser and Publisher Solutions Group	Joe Ferry Interactive Marketing Manager Nestle	Dan Flanegan CEO Brand Anywhere
Bob Frady Vice President, Digital Marketing Live Nation	Gian Fulgoni Chairman and Co-Founder comScore, Inc.	John Gentry President Spot Runner	Quentin George Chief Digital Officer Mediabrands	Aaron Goldman Consultant Resolution Media Search Insider	Greg Green Managing Director, Global Client Solutions VivaKi
Linda Gridley President and CEO Gridley & Company, LLC	Robert Hayes Senior VP and GM, Digital Media Showtime Networks, Inc.	Darren Herman Chief Digital Officer Mediabrands	Peter Kafka Senior Editor Silicon Alley Insider	Max Kalehoff Vice President, Marketing Clickable Marketing Chair	Paul Kedrosky Author and Entrepreneur
Michael D. Kelley Partner for Advisory Services in the Entertainment, Media and Technology Sector PricewaterhouseCoopers	Imran Khan Managing Director JP Morgan Chase	Ujjal Kohli CEO Rhythm Media	Susan Kuchinskas Contributing Writer OMMA Advertising (Art) Chair	Webster Lewin SVP, Director of Digital Innovation and Strategy MS & L	Josh Lovison Practice Lead, Gaming and Mobile IPG Emerging Media Lab Gaming Insider
Mark Mahaney Internet Analyst Citigroup Investment Research	Joe Mandese Editor-in-Chief MediaPost	Joe Marchese President SocialVibe	Alexandre Mars Head of Mobile Publicis Groupe	Greg Martin Partner Redpoint Ventures	Brian Massey BT Expert ClickZ
Tim Mayer Vice President, Search Monetization and Distribution Yahoo!	David Meer Chief Analytics Officer Enfatico	Benjamin Mosse Director, Mobile AP News	Simon Needham Co-Founder, Creative Director ATTIK	Robin Neifield CEO NetPlus Marketing Advertising (Science) Chair	Kerri Pollard General Manager Commission Junction
Ian Schafer Founder and CEO Deep Focus	Tracey Scheppach Senior VP, Video Innovation Director Starcom USA	Shahsi Seth Chief Revenue Officer Cooliris	Louisa Shipnuck Global Business Development Executive IBM Media & Entertainment Industry	James Slavet Partner Greylock Partners	Steve Smith Editor of Mobile Insider MediaPost Online Content Chair & Mobile Insider
Stephen Sonnenfeld President, Consumer Solutions Enfatico	Michael Steib Director of TV Advertising Google	Jim Sterne Founder and President Web Analytics Association Metrics Insider	Danny Sullivan Editor-in-Chief Search Engine Land	Cory Treffilletti President & Managing Partner Catalyst: SF Media Chair	Kristi Vandenbasch President Tequila USA
David Verklin CEO Canoe Ventures	Daisy Whitney Reporter New Media Minute Advertising (Art) Chair & Video Insider	Jeremy Wright Global Director, Mobile Brand Strategy Nokia

Click a speaker’s name to view session detail.

Frank Addante , Founder and CEO , The Rubicon Project

3:15 PM | Monday, 23 Mar, 2009 | PANEL: The New Science of Advertising

Cori Anger , Director Brand Strategy and Marketing , NBC Universal Digital Studio

4:00 PM | Tuesday, 24 Mar, 2009 | Branded Content is Killing Standard Video Advertising @ Studio C, Mezzanine Level (2nd Floor)

Joe Apprendi , CEO , Collective

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Robert Balancia , Managing Partner, Interactive , G2

10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns

Robert joined G2 Direct & Digital in early 2007 from Omnicom where he specialized in new customer activation. As Managing Partner, Interactive, Robert oversees online media strategy, planning and buying across all G2 clients. Robert is responsible for helping his clients meet their goals for acquisition and brand awareness, utilizing all forms of online media.
Robert has applied a true multi-channel approach to our clients at G2. His strong direct mail, alternative media, and database marketing background have helped him provide even greater insights to his clients. Key client experience includes Allergan, Boehringer Ingelheim, Smucker’s, 3M, Liberty Mutual Insurance, BMW Financial Services, Aetna and Kraft.
Robert is married and lives in Connecticut with his wife and three daughters.

Marc Barach , Chief Marketing Officer , Marin Software

4:00 PM | Monday, 23 Mar, 2009 | How do Marketers Learn from the New Search Tools? @ Studio B, Mezzanine Level (2nd Floor)

Frank Barbieri , CEO, Founder , Transpera

4:45 PM | Tuesday, 24 Mar, 2009 | Building the Mobile Content Brand @ Studio A, Mezzanine Level (2nd Floor)

Jeremy Barnes , Manager, Digital Strategy , Acquity Group

11:30 AM | Monday, 23 Mar, 2009 | Content Owners: Using On-Site Search to Drive Revenue @ Studio A, Mezzanine Level (2nd Floor)

Anil Batra , VP, Search & Analytics , POP

11:30 AM | Tuesday, 24 Mar, 2009 | Defining Engagement (Finally) for the Online Medium. @ Studio C, Mezzanine Level (2nd Floor)

John Battelle , Founder and CEO , Federated Media

2:00 PM | Tuesday, 24 Mar, 2009 | KEYNOTE: Can Conversational Marketing save Web 2.0? @ Grand Ballroom, (5th Floor) 2:30 PM | Tuesday, 24 Mar, 2009 | PANEL: Social Scramble - Who Will Lead Clients to Their Social Future?

John Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses. Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2.0 Summit conference, as well as "band manager" with BoingBoing.net.
Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet at www.battellemedia.com. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc. Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school. Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator - One of Ten Best Marketers in the Business", by Advertising Age and one of the "Most Important People on The Web" by PCWorld. He holds bachelor’s and master’s degrees in Journalism from the University of California, Berkeley.

Greg Baumann , Editor , TVWeek

11:30 AM | Monday, 23 Mar, 2009 | Brand Marketers are Video Publishers Too! @ Studio B, Mezzanine Level (2nd Floor)

Dan Beltramo , CEO , Vizu Corporation

11:30 AM | Monday, 23 Mar, 2009 | Media Planners: Make Use Of Social Media Data. @ Studio C, Mezzanine Level (2nd Floor)

Damon Berger , Director of Branded Entertainment , Moderati

11:30 AM | Monday, 23 Mar, 2009 | Brand Marketers are Video Publishers Too! @ Studio B, Mezzanine Level (2nd Floor)

Eric Berger , SVP Digital Networks , Sony Pictures Television

12:15 PM | Tuesday, 24 Mar, 2009 | Monetizing Content Owners’ Video Vaults: Getting your Assets Online @ Studio A, Mezzanine Level (2nd Floor)

Brennan Beyer , Vice President, Sales , SocialVibe

12:15 PM | Monday, 23 Mar, 2009 | Can Marketers Buy Social Buzz? @ Studio B, Mezzanine Level (2nd Floor)

Manish Bhatia , President, Advanced Digital Services , The Nielsen Company

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

Manish Bhatia is the President of Global Services and U.S. Sales for Nielsen Online, a newly created business unit of The Nielsen Company that includes the former Nielsen//NetRatings and Nielsen BuzzMetrics businesses. In this role, he manages Nielsen Online’s global product portfolio and leads the sales and client service activities for the U.S. market. He is based in New York.
Prior to this, Manish was the Executive Vice President of Global Operations and U.S. Sales for Nielsen//NetRatings. Before that, he was the Senior Vice President of Product Marketing and Business Development for Nielsen//NetRatings.
Before joining NetRatings, Manish worked at Nielsen Media Research, where he was responsible for the development and launch of Internet audience measurement services and did pioneering research on Internet/TV convergence.
Manish is considered an early pioneer of Internet media research and was named a ‘Digital Media Master’ by Advertising Age.
Manish holds an MBA with an emphasis in Computer Information Systems from Baruch College, City University of New York, and a Masters in Economics from Panjab University in Chandigarh, India.

David Bloom , New Media/Media Relations Consultant , Words & Deeds

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Brett Brewer , President and Director , AdKnowledge

10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns 10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns

Scott Briskman , Executive Creative Director , Agency.com

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Jim Brock , Founder , PrivacyChoice

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)

Karen Brophy , VP, Product Management , Tribune.com

11:30 AM | Monday, 23 Mar, 2009 | Content Owners: Using On-Site Search to Drive Revenue @ Studio A, Mezzanine Level (2nd Floor)

Bob Brown , Senior Manager, Marketing Communications , Nissan North America

9:00 AM | Tuesday, 24 Mar, 2009 | KEYNOTE: Beyond Targeting - Branding in the Digital Age @ Grand Ballroom, (5th Floor) 9:30 AM | Tuesday, 24 Mar, 2009 | PANEL: What Happens to Branding in this Economy?

Robert Brown is Sr. Manager, Marketing Communications, for Nissan North America responsible for developing Brand messaging for traditional, interactive, and direct marketing platforms in support of Nissan Cars including the All New Nissan Z and the upcoming cube mobile device launch. Prior to that, Robert was Sr. Manager, Interactive Marketing in charge of interactive, emerging media, NissanUSA and other consumer facing web creative. In that role he presided over the interactive campaign of the year in support of the Nissan Rogue, winner of the coveted MIXX award for "Best in Show" 2009 among other industry accolades. Before Nissan, Robert was Manager, Interactive Marketing, Hyundai Motor America overseeing all interactive media and creative including partnerships, emerging technologies, and consumer facing websites. On the Agency side, Robert has been Interactive Media Supervisor and Sr. Account Executive for Carat Interactive, Los Angeles, working with an array of clients such as New Line Cinema and adidas, US. He started his career in Interactive in 1998 at Avenue A (now Microsoft) in Seattle working with financial services giant Morgan Stanley and entertainment conglomerate Vivendi Universal on digital media as Account Strategist and Business Development Manager. Robert is a frequent speaker and panelist on industry related topics at universities and conferences around the country including ad:tech, Motor City West, and Vanderbilt Owen Graduate School of Business. He holds an MBA, international concentration, from California State University, Dominguez Hills and a B.S in Telecommunications Management from Syracuse University, Newhouse School of Communications. He’s currently working on a Certificate in Film from Watkins College of Art and Design, Nashville, Tennessee.

Michael Burke , Founder & Presdent , appsavvy

4:45 PM | Tuesday, 24 Mar, 2009 | Media Planning: How do Facebook Connect and Open Social Help Me? @ Studio C, Mezzanine Level (2nd Floor) 4:45 PM | Monday, 23 Mar, 2009 | To App or Not To App: Can the iPhone Dial R-O-I for your Marketing? @ Studio B, Mezzanine Level (2nd Floor)

Scott Bushman , VP of Content and Business Development , Metacafe

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Jason Calacanis , Founder and CEO , Mahalo

2:00 PM | Monday, 23 Mar, 2009 | KEYNOTE: Whither Search? @ Grand Ballroom, (5th Floor) 2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

Jason McCabe Calacanis is the founder and CEO of Mahalo.com, a human-powered search engine. Prior to Mahalo.com’s launch in May, 2007, he was an "Entrepreneur in Action" at Sequoia Capital, a position he held since December 2006. In 2007, Jason partnered with Michael Arrington of TechCrunch to launch the TechCrunch40 conference, showcasing 40 of the world’s most promising startups on stage before an audience of Silicon Valley’s finest. In 2008, the event grew from 40 to 50 presenting companies and doubled in attendance from 1,000 to 2,000 seats. Jason co-founded and was the CEO of Weblogs, Inc., a network of popular weblogs that was sold to AOL in November 2005. Upon joining AOL, he was appointed senior vice president. In addition, he was named general manager of AOL’s Netscape. Prior to forming Weblogs Inc., Jason was the founder of Rising Tide Studios, which sold its flagship publication to Dow Jones. As a leading thinker in the startup space, Jason frequently delivers keynotes at the largest tech conferences (CeBIT, LeWeb, DLD) and is regularly featured and quoted in news outlets including Charlie Rose, CNN, 60 minutes, The New York Times, The Wall Street Journal, and others.

Jim Calhoun , CEO , Popular Media

11:30 AM | Monday, 23 Mar, 2009 | Media Planners: Make Use Of Social Media Data. @ Studio C, Mezzanine Level (2nd Floor)

Tom Chamberlin , Head of New Media , Textopoly

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

Stephen Chao , CEO , Wonderhowto.com

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Trae Clevenger , VP Strategy , TargetBase

11:30 AM | Tuesday, 24 Mar, 2009 | Defining Engagement (Finally) for the Online Medium. @ Studio C, Mezzanine Level (2nd Floor)

Carrie Coffee , Director of Sales , 4INFO

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

John Cosley , Digital Marketing Lead , Microsoft

11:30 AM | Monday, 23 Mar, 2009 | Mobile Advertising Case Study: Microsoft Bar Codes Mobile Ads @ Studio D, Mezzanine Level (2nd Floor)

Angela Courtin , SVP, Marketing, Entertainment & Content , MySpace

9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns?

Megan Crowell , Associate Media Director , Ignited

11:30 AM | Tuesday, 24 Mar, 2009 | Video Advertising Case Study: From Vampire Movies to Missing Twins @ Studio D, Mezzanine Level (2nd Floor)

Schuyler Cullen , CEO , Keystream

4:00 PM | Tuesday, 24 Mar, 2009 | Branded Content is Killing Standard Video Advertising @ Studio C, Mezzanine Level (2nd Floor)

Ted D’Cruz-Young , President , Ideocracy

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

Chris Damsen , VP, US , Netvibes

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)

Richard de Silva , General Partner , Highland Capital Partners

10:30 AM | Monday, 23 Mar, 2009 | PANEL: Startups and Solvency - Who gets to Survive?

Tom Dearden , CEO , Datamark

4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics 4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics

Adam Devejian , Business Development , Creative Artists Agency

12:15 PM | Tuesday, 24 Mar, 2009 | Monetizing Content Owners’ Video Vaults: Getting your Assets Online @ Studio A, Mezzanine Level (2nd Floor)

Jeffrey Dickstein , Digital Advertising Sales Director , UbiSoft

4:00 PM | Tuesday, 24 Mar, 2009 | Advertising in Games Case Study: Branding Gets Exciting @ Studio D, Mezzanine Level (2nd Floor)

Kelly Doss , Senior director of Bourbons and Whiskeys , Beam Global

4:00 PM | Monday, 23 Mar, 2009 | Social Media Case Study: Not your Father’s Ad Campaign - Remix For A New Generation @ Studio D, Mezzanine Level (2nd Floor)

David Dowhan , SVP, Online Markets , eBureau

4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics 4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics

Brien Downie , Sr Digital Planner , Initiative Media

4:45 PM | Monday, 23 Mar, 2009 | Gaming Comes to Play. Games as a Media Channel. @ Studio C, Mezzanine Level (2nd Floor)

Jere Doyle , President and CEO , Prospectiv

10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns 10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns

Joshua Dreller , VP, Media Technology & Analytics , Fuor Digital

4:00 PM | Tuesday, 24 Mar, 2009 | Search and Attribution for Marketers: From Spray & Pray to Performance & Profit @ Studio B, Mezzanine Level (2nd Floor)

Alicia Driskill , Sales Director , BuddyMedia

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Jayson Dubin , CEO & President , Intergi

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

Deborah Eastman , Chief Marketing Officer , SATMetrix

12:15 PM | Tuesday, 24 Mar, 2009 | Analysis Paralysis: How to Make Metrics Meaningful to Marketing Management @ Studio B, Mezzanine Level (2nd Floor)

Rooly Eliezerov , Co-founder and President , Gigya

4:45 PM | Tuesday, 24 Mar, 2009 | Media Planning: How do Facebook Connect and Open Social Help Me? @ Studio C, Mezzanine Level (2nd Floor) 12:15 PM | Tuesday, 24 Mar, 2009 | Can Social Media be an Effective ROI Strategy in a Struggling Economy? @ Studio D, Mezzanine Level (2nd Floor)

Ross Fadner , Conference Programming Director , MediaPost

4:00 PM | Monday, 23 Mar, 2009 | Social Media Case Study: Not your Father’s Ad Campaign - Remix For A New Generation @ Studio D, Mezzanine Level (2nd Floor) 4:00 PM | Tuesday, 24 Mar, 2009 | Advertising in Games Case Study: Branding Gets Exciting @ Studio D, Mezzanine Level (2nd Floor) 11:30 AM | Tuesday, 24 Mar, 2009 | Behind The Buzz: How Social Tools Fueled the Marketing of HBO’s Flight of the Conchords @ Studio B, Mezzanine Level (2nd Floor)

Scott Ferris , General Manager , Microsoft’s Advertiser and Publisher Solutions Group

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

General Manager, Emerging Business Development, Advertiser and Publisher Solutions Group, Microsoft Scott currently serves as the general manager for Emerging Business Development for Microsoft’s Advertiser and Publisher Solutions Group (APS). His responsibilities include Navic Networks, a Microsoft subsidiary, which allows the dynamic overlay on television advertisements of graphical banners that have interactive functions. These can be controlled by the viewers’ remote controls. Through Navic, Microsoft Advertising is able to facilitate enhanced digital advertising across online and offline environments. Prior to Microsoft, Scott served as senior vice president for Atlas DMT. Scott’s mission was to incubate new business initiatives focused on the growth of digital cable and on demand media. He also served as the CEO of Vendaria, an Internet video streaming company beginning in April 2000 at the seed capital stage and was responsible for the Company’s business strategy, financial, and operational results, and for charting the path for rapid growth through private equity capital financing. Vendaria provides a rich media integration platform to durable good product manufacturers, and has been adopted by major e-commerce retailers such as Amazon, Wal-Mart, JC Penny, Sears, Eddie Bauer, etc. Scott became Vice President & General Manager of Starbucks Direct in 1998, the company’s direct marketing business unit. His responsibilities included re-directing Starbucks’ Internet position from a pedestrian web site to an integrated direct marketing catalog and e-commerce enterprise. Scott represented the company in all equity investments and operating agreements with key merchant partners, as well as lead strategist on the “clicks and mortar” strategies within Starbucks’ North American retail business. He was also once a core member of the M&A team for all cable and Internet investments made by US WEST Media Group (> $16B in broadband cable acquisitions). Scott was the architect of the MediaOne brand in 1994 when U S WEST Media Group acquired a cluster of Atlanta cable systems, followed then by the third largest cable operator Continental Cablevision. He developed the “This is Broadband” positioning, and deployed the MediaOne brand nationally, inclusive of off-line and on-line advertising. Scott then managed all the negotiations for cable programming affiliation agreements for the cable properties of MediaOne. Finally, he was involved in the development of MediaOne’s broadband cable modem and digital video strategies. MediaOne has since become an important part of the AT&T Broadband network (now Comcast). Scott was an early pioneer in telecommunications, beginning with Continental Telephone in 1981. At that time, Scott with US WEST for over ten years establishing their distribution footprint in broadband cable both in the United States and abroad. He pioneered the first digital broadband cable network in the United Kingdom in 1989 with the creation of TeleWest Communications, PLC (a US WEST/TCI joint venture). Scott repatriated to Denver, Colorado in 1993 to facilitate a $2.5 billion equity investment in Time Warner and serve as the lead liaison with Time Warner on the design and implementation of the Full Service Network interactive TV and video-on-demand technology trial in Orlando, Florida. In addition to his duties, Scott serves on Cable and Telecommunications Association for Marketing’s (CTAM) On-Demand Television Consortium as well as the Innovation in Digital Advertising (IDiA) Project as the business process committee chair.

Joseph Ferry , Interactive Marketing Manager , Nestlé

2:30 PM | Tuesday, 24 Mar, 2009 | PANEL: Social Scramble - Who Will Lead Clients to Their Social Future?

Dan Flanegan , BrandInHand

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Michael Foschetti , Managing Director , Mobisix

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

Bob Frady , Vice President, Digital Marketing , Live Nation

9:30 AM | Tuesday, 24 Mar, 2009 | PANEL: What Happens to Branding in this Economy?

Richard Frankel , President , Rocket Fuel Inc.

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Gian Fulgoni , Chairman and Co-Founder , comScore, Inc.

9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns? 8:45 AM | Monday, 23 Mar, 2009 | KEYNOTE: Warp Speed Exit? Online Media, Marketing and Advertising by the Numbers

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world.
From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of scanner data to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.
In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.
Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM).
Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an MA in Marketing.

John Gentry , President , Spot Runner

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

Quentin George , Chief Digital Officer , IPG Mediabrands

2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

As Chief Digital Officer, Quentin George accelerates Mediabrands strategic planning and business development in all aspects of digital marketing strategy. Quentin is responsible for developing strategic partnerships and alliances to realize new media marketplace initiatives to make digital marketing more efficient and effective. In addition to his continued role leading UM’s digital and new media practices, Quentin is at the center of group activities to drive critical velocity in navigating the complexities of the digital arena for all Mediabrands clients. Quentin ensures that the Mediabrands digital offering around the world exceeds the expectations of our clients and helps transform the Mediabrands culture into one that is 100% digitally focused, a necessity for deploying leading-edge, relevant marketing campaigns, which ultimately reflects the reality of consumer behavior and media consumption. Quentin joined Universal McCann as Global Lead, Digital Media and Strategic innovation in April 2007, and carries more than 15 years of Internet industry experience. A digital marketing pioneer, Quentin George has lead strategic digital initiatives for some of the most respected global brands. Prior to his role at UM, he served as Chief of Corporate Development and Managing Director for Organic, Inc., where he grew the business substantially since joining in October 2004. During his tenure at Organic, he led assignments for clients such as Sprint, 20th Century Fox, Mitsubishi motors and GeekSquad. Earlier George was SVP of Client Services at Avenue A/Razorfish, where he co-managed the San Francisco and Los Angeles offices and was responsible for driving Internet initiatives for clients such as Sun Microsystems, Oracle, Disney, Cisco Systems and Genentech. Back in 1994, he cofounded Electric Ocean, an internationally renowned interactive marketing agency based in Cape Town, South Africa, where he won of the first Clios ever awarded for digital work. He’s also a founding member and former co-chairman of the Digital Interactive Media Association (DIMA). Quentin resides in San Francisco with his wife and children.

Aaron Goldman , Managing Partner , Connectual

11:30 AM | Monday, 23 Mar, 2009 | Content Owners: Using On-Site Search to Drive Revenue @ Studio A, Mezzanine Level (2nd Floor)

Greg A. Green , Managing Director, Global Client Solutions , VivaKi Nerve Center

3:15 PM | Monday, 23 Mar, 2009 | PANEL: The New Science of Advertising

When Publicis Groupe launched VivaKi in June of 2008, it tapped Greg Green to be Managing Director of the VivaKi Nerve Center, a hub of new marketing and media capabilities and partnerships that deliver the tools and resources clients need to reach consumers in an increasingly digital world. The Nerve Center encompasses such capabilities as ad serving and analytics, performance media tools (search, direct, CRM), mobile integration and new ventures and partnerships In his role, Greg is focused on global clients and developing the next generation of high performing marketing platforms that will help them scale their digital marketing efforts as both media channels and consumers increasingly migrate online. Greg is also the primary liaison to the Media and Digital leaders of Digitas, Denuo, Starcom MediaVest Group and Zenith Optimedia. AOD, VivaKi’s Premium Private Exchange delivers the largest audience-on-demand network in a Premium Publisher environment in the digital advertising industry. By leveraging this platform, clients will be able to connect with precisely defined global audiences in a single campaign buy across multiple networks. Greg was previously the Global Head of Analytics at Digitas, part of Publicis Groupe. There he developed the Global Marketing Navigator, Publicis Groupe’s proprietary and patent pending solution to data and analytics challenges across all channels.

Martin Green , COO , meebo

11:30 AM | Monday, 23 Mar, 2009 | Media Planners: Make Use Of Social Media Data. @ Studio C, Mezzanine Level (2nd Floor)

Arthur Greenwald , President , Greenwald Media

12:15 PM | Tuesday, 24 Mar, 2009 | Monetizing Content Owners’ Video Vaults: Getting your Assets Online @ Studio A, Mezzanine Level (2nd Floor)

Jim Gregoire , Vice President-Marketing , MocoSpace

4:45 PM | Tuesday, 24 Mar, 2009 | Building the Mobile Content Brand @ Studio A, Mezzanine Level (2nd Floor)

Linda Gridley , President and CEO , Gridley & Company, LLC

10:30 AM | Monday, 23 Mar, 2009 | PANEL: Startups and Solvency - Who gets to Survive?

Ms. Gridley is the President and CEO of Gridley & Company LLC. She has over twenty years of investment banking experience at several major Wall Street firms, with fifteen years of transactional experience focused in the Company’s targeted industry sectors. Ms. Gridley founded Gridley & Company LLC in August 2001. Since then, she has successfully established a leading firm providing investment banking services to large and small companies in the information services industries. Prior to founding Gridley & Company LLC, Ms. Gridley was a Managing Director in the U.S. Media Client Services Group at ABN Amro. Ms. Gridley joined ABN Amro in May, 2001 when the firm acquired the U.S. Investment Banking business of ING Barings, where she was a Managing Director and head of the firm’s Information and Internet Services Group. Ms. Gridley joined ING Barings in October, 1997 when the firm acquired Furman Selz LLC where she was a Managing Director covering Information and Internet Services companies. Prior to joining Furman Selz in February, 1996, Ms. Gridley spent ten years in the M&A Department and the Technology Group at Lehman Brothers. Ms. Gridley received her MBA degree from the Amos Tuck School and A.B. degree from Dartmouth College.

Joe Grigsby , Director of Mobile Strategy , VML

4:45 PM | Monday, 23 Mar, 2009 | To App or Not To App: Can the iPhone Dial R-O-I for your Marketing? @ Studio B, Mezzanine Level (2nd Floor)

Chip Hall , SVP Sales & Marketing , Teracent

4:45 PM | Tuesday, 24 Mar, 2009 | Performance-Driven Advertising – A New Evolution Of Behavioral Targeting? @ Studio D, Mezzanine Level (2nd Floor)

Ran Harnevo , CEO , 5min.com

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Michael Hayes , EVP- Digital , Initiative

4:00 PM | Monday, 23 Mar, 2009 | Media Planners: How to Evaluate Online Video Effectiveness. @ Studio C, Mezzanine Level (2nd Floor)

Robert Hayes , Senior Vice President and GM, Digital Media , Showtime Networks, Inc.

2:30 PM | Tuesday, 24 Mar, 2009 | PANEL: Social Scramble - Who Will Lead Clients to Their Social Future?

Nicholas Hayes , Management Supervisor , McCann Worldgroup San Francisco

11:30 AM | Monday, 23 Mar, 2009 | Mobile Advertising Case Study: Microsoft Bar Codes Mobile Ads @ Studio D, Mezzanine Level (2nd Floor)

Jeremy Helfand , EVP & Chief Sales Officer , United Online, Inc.

10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns 10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns

Darren Herman , President , Varick Media Management

3:15 PM | Monday, 23 Mar, 2009 | PANEL: The New Science of Advertising

As the President of Varick Media Management and Head of Digital Media at MDC Partner’s leading media agency, The Media Kitchen (part of kbs+p), Herman brings 12 years of digital media experience, senior level leadership, and the ability to drive both simple and complex strategies to solve marketing problems using the Internet.
Before joining The Media Kitchen in 2007, Herman was no stranger to Silicon Valley and Silicon Alley having raised over $50MM in venture capital for his own successful digital media startups and over $30MM for startups he was advising. From 2004-2007, he was the founder of IGA Worldwide, the leading independent in-game advertising platform for retail distributed video games.
Company Description: Varick Media Management is wholly owned by MDC Partners and is the next generation Demand Platform for agencies and brands. VMM provides Audience Driven Media^TM and insights for both MDC agencies and brands directly. VMM is headquartered in New York, NY and launched in September of 2008.

Bob Heyman , Managing Director , The Digital Engagement Group

4:45 PM | Monday, 23 Mar, 2009 | SEO and your Advertising: How to Make all your Online Programs More E-ffective @ Studio D, Mezzanine Level (2nd Floor)

Jeff Hirsch , President & CEO , AudienceScience

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Jack Hogan , COO , Lifescript

4:00 PM | Tuesday, 24 Mar, 2009 | Email 2.0: Why and how email is succeeding in a down economy

Uwe Hook , Senior Vice President-Media , Direct Partners

12:15 PM | Monday, 23 Mar, 2009 | Can Marketers Buy Social Buzz? @ Studio B, Mezzanine Level (2nd Floor)

Peter Horan , CEO , Goodmail

4:00 PM | Tuesday, 24 Mar, 2009 | Email 2.0: Why and how email is succeeding in a down economy

Brent Horowitz , Head of Business Development , FreeWheel.tv

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Dimitry Ioffe , CEO , The Visionaire Group

4:45 PM | Tuesday, 24 Mar, 2009 | Media Planning: How do Facebook Connect and Open Social Help Me? @ Studio C, Mezzanine Level (2nd Floor)

Marcien Jenckes , President , Grab Networks

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)

Nick Johnson , VP Digital Media Sales , NBC Universal

12:15 PM | Tuesday, 24 Mar, 2009 | Monetizing Content Owners’ Video Vaults: Getting your Assets Online @ Studio A, Mezzanine Level (2nd Floor)

Ian Johnson , Founder & EVP Business Development , Ad Infuse

12:15 PM | Tuesday, 24 Mar, 2009 | Investing your Media Dollars: How Much is Too Little in Mobile? @ Studio C, Mezzanine Level (2nd Floor)

Tom Judd , SVP , Mylife.com

10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns 10:00 AM | Tuesday, 24 Mar, 2009 | Shifting to Performance-Based Ad Campaigns

Peter Kafka , Senior Editor , All Things Digital

9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns?

Max Kalehoff , VP, Marketing , Clickable

3:15 PM | Monday, 23 Mar, 2009 | PANEL: The New Science of Advertising

Paul Kedrosky , Editor , Infectious Greed

9:15 AM | Monday, 23 Mar, 2009 | KEYNOTE: Online Economy - Dire Straits or Straight Ahead? 9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns?

Paul Kedrosky advises the Kauffman Foundation as a senior fellow. In this capacity, he uses his experience as a technology entrepreneur, venture capitalist and academic to explore new programming opportunities for Kauffman in the areas of entrepreneurship, innovation, and capital markets. Most recently, Kedrosky has been the executive director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally ranked University of California, San Diego. Kedrosky is a venture capitalist, media personality, and entrepreneur. He is a sought-after speaker; an analyst for CNBC television; a columnist for TheStreet/RealMoney; the editor of one of the best known business blogs on the Internet; and he is frequently quoted in major publications around the world. He has published more than 300 articles in academic and non-academic publications. Kedrosky obtained his undergraduate degree in engineering from Carleton University, his MBA from Queen’s University, and his Ph.D. from the University of Western Ontario.

Tameka Kee , West Coast Correspondent , ContentNext

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

Michael D. Kelley , Partner for Advisory Services in the Entertainment, Media and Technology Sector , PricewaterhouseCoopers

9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns?

Imran Khan , Managing Director , JP Morgan Chase

2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

Imran Khan is a Managing Director and the Head of Global Internet Research at J.P. Morgan. In addition to his Internet coverage, Mr. Khan is responsible for covering U.S. diversified Media and Entertainment companies. Mr. Khan has been consistently ranked as one of the top Internet analysts by independent third-party surveys, including #1 in the Institutional Investor Alpha Magazine Survey in 2008, and #2 the Institutional Investor All American Research Poll every year since 2005. He is the author of several widely read research reports, including The Rise of Ad Networks, Large Cap Courtship and Consolidation, and Nothing But Net (which has been JPM’s most-accessed research report in 2006, 2007 and 2008). Mr. Khan has spoken at various industry conferences and has appeared on financial television networks such as CNBC and Bloomberg. In addition, he is one of the youngest Managing Directors at J.P. Morgan, having been promoted to MD at age 29. Mr. Khan came to J.P. Morgan in 2004 after three years at Fulcrum Global Partners, where he was a Managing Director in Equity Research covering Internet and Software. Prior to Fulcrum, Mr. Khan worked as an investment banker at ING covering Telecom. Before ING, he worked for Wild Blue, a satellite start-up company.

Dan Kihanya , VP , Cellfire

4:45 PM | Monday, 23 Mar, 2009 | To App or Not To App: Can the iPhone Dial R-O-I for your Marketing? @ Studio B, Mezzanine Level (2nd Floor)

JiYoung Kim , Vice President of Marketing , Ansible

4:45 PM | Monday, 23 Mar, 2009 | To App or Not To App: Can the iPhone Dial R-O-I for your Marketing? @ Studio B, Mezzanine Level (2nd Floor)

Yaakov Kimelfeld , SVP, Director, Digital Research & Analytics , MediaVest

10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising

Nathan Kitada , Director- Business Development , 5432films

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

Christopher Knoch , Principal SEM Consultant , Omniture

11:30 AM | Monday, 23 Mar, 2009 | Content Owners: Using On-Site Search to Drive Revenue @ Studio A, Mezzanine Level (2nd Floor) 4:00 PM | Monday, 23 Mar, 2009 | How do Marketers Learn from the New Search Tools? @ Studio B, Mezzanine Level (2nd Floor)

Ujjal Kohli , CEO , Rhythm NewMedia

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Raquel Krouse , VP , IPGLab

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Steven Kydd , EVP , Demand Studios

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Damien Lasater , Web Manager , San Diego Zoo

11:30 AM | Monday, 23 Mar, 2009 | Brand Marketers are Video Publishers Too! @ Studio B, Mezzanine Level (2nd Floor)

Aaron Lassila , National Manager, Fixed Product Placement , Microsoft

4:45 PM | Monday, 23 Mar, 2009 | Gaming Comes to Play. Games as a Media Channel. @ Studio C, Mezzanine Level (2nd Floor)

William Leake , Founder, President, CEO , Apogee Search

4:45 PM | Monday, 23 Mar, 2009 | SEO and your Advertising: How to Make all your Online Programs More E-ffective @ Studio D, Mezzanine Level (2nd Floor)

Alan Levy , Founder & CEO , BlogTalkRadio

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Webster Lewin , SVP, Director of Digital Innovation and Strategy , MS&L

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Mark Lewis , Strategy Director , DDB

4:00 PM | Monday, 23 Mar, 2009 | Media Planners: How to Evaluate Online Video Effectiveness. @ Studio C, Mezzanine Level (2nd Floor)

Tina Liao , Media Director , Freestyle Interactive

4:45 PM | Monday, 23 Mar, 2009 | Gaming Comes to Play. Games as a Media Channel. @ Studio C, Mezzanine Level (2nd Floor)

Niles X. Lichtenstein , Director, Mobile Strategy and Integration , Ansible

11:30 AM | Monday, 23 Mar, 2009 | Mobile Advertising Case Study: Microsoft Bar Codes Mobile Ads @ Studio D, Mezzanine Level (2nd Floor)

Gene Liebel , Partner , HUGE inc.

4:45 PM | Tuesday, 24 Mar, 2009 | Media Planning: How do Facebook Connect and Open Social Help Me? @ Studio C, Mezzanine Level (2nd Floor)

Matt Lillig , Team Lead Yahoo Search Analytics , Yahoo

11:30 AM | Tuesday, 24 Mar, 2009 | Defining Engagement (Finally) for the Online Medium. @ Studio C, Mezzanine Level (2nd Floor)

Joey Liner , EVP- Sales , DoublePositive

4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics

Chad Little , CEO , Fetchback

4:45 PM | Tuesday, 24 Mar, 2009 | Performance-Driven Advertising – A New Evolution Of Behavioral Targeting? @ Studio D, Mezzanine Level (2nd Floor)

Jeremy Longinotti , VP, Business Development , Vizu

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Jim Louderback , CEO , Revision3

4:00 PM | Monday, 23 Mar, 2009 | Media Planners: How to Evaluate Online Video Effectiveness. @ Studio C, Mezzanine Level (2nd Floor)

Jim Louderback was recruited to Revision3 as the CEO in July 2007, and has guided the company to a quadrupling of viewers, a tripling of revenue, 39 new distribution partners and 9 prestigious company and show awards.
Prior to that, Jim spent 16 years in increasingly senior media and technology management roles, developing expertise in leading startups, growth businesses and turnarounds. He most recently served as senior vice president and chief content officer for Ziff Davis Media’s Consumer group, along with being Editor in Chief of PC magazine.
Before that he was a senior member of the launch team at cable network ZDTV, and guided its transformation into TechTV. He also ran editorial operations at special-interest newspapers and magazines. Prior to jumping into the media world, Jim built computer systems for Fortune 500 companies, analyzed financial products at Chase Manhattan, and managed the ticketing and ground operations for regional airlines.

Josh Lovison , Gaming and Mobile Lead , IPG Emerging Media Lab

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

Susan Macdermid , SVP Business Development , Real Branding

12:15 PM | Tuesday, 24 Mar, 2009 | Investing your Media Dollars: How Much is Too Little in Mobile? @ Studio C, Mezzanine Level (2nd Floor)

Joao Machado , Digital Director , Mindshare

12:15 PM | Tuesday, 24 Mar, 2009 | Investing your Media Dollars: How Much is Too Little in Mobile? @ Studio C, Mezzanine Level (2nd Floor)

Mark Mahaney , Internet Analyst , Citi Investment Research

9:45 AM | Monday, 23 Mar, 2009 | PANEL: Economic Outlook- Can Online Prosper While the Economy Burns?

Mark S. Mahaney is a Director covering the Internet sector at Citigroup Investment Research. Mark is ranked #1 in both the Institutional Investor Poll and the Greenwich Institutional Investor Poll for the Internet sector. He is also ranked as the #1 Earnings Estimator and the #1 Stock Picker in the Internet Retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998. Prior to Citigroup, he worked on both the sell-side and the buy-side, including with American Technology Research and Morgan Stanley. Mark holds an MBA from Wharton Business School (1996), an MA from Johns Hopkins’ School of Advanced International Studies (1990), and a BA from Amherst College (1987). Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the U.S. Department of State, the U.S. Senate, and the Office of the U.S. Trade Representative.

Joe Mandese , Editor in Chief , MediaPost

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

Glenn Mar , Mediaplex

4:00 PM | Tuesday, 24 Mar, 2009 | Search and Attribution for Marketers: From Spray & Pray to Performance & Profit @ Studio B, Mezzanine Level (2nd Floor)

Joe Marchese , President , SocialVibe

2:30 PM | Tuesday, 24 Mar, 2009 | PANEL: Social Scramble - Who Will Lead Clients to Their Social Future?

Whitney Mares , Account Supervisor, Consumer Products , Padilla Speer Beardsley

4:00 PM | Monday, 23 Mar, 2009 | Social Media Case Study: Not your Father’s Ad Campaign - Remix For A New Generation @ Studio D, Mezzanine Level (2nd Floor)

Laurence Marks , VP Business Development , Mevio

4:00 PM | Tuesday, 24 Mar, 2009 | Branded Content is Killing Standard Video Advertising @ Studio C, Mezzanine Level (2nd Floor)

Susan Marshall , VP of Marketing , ChaCha

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

Nancy Marzouk , VP Media Sales , x+1

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Brian Massey , BT expert , ClickZ

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Tim Mayer , Vice President, Search Monetization and Distribution , Yahoo

2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

Jodi McDermott , Director, Data Strategy , Clearspring Technologies

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)

Mark McLaren , National Accounts Manager , Mediamark Research & Intelligence

10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising 10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising

David Meer , Chief Analytics Officer , Enfatico

3:15 PM | Monday, 23 Mar, 2009 | PANEL: The New Science of Advertising

Derek Merrill , Co-Founder , Movoxx

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

Jeff Meyer , Senior Vice President, Interactive Ad Sales , Scripps Networks

12:15 PM | Monday, 23 Mar, 2009 | How-To Video: How Content Owners can Make Money from the Show-Me-How Economy @ Studio A, Mezzanine Level (2nd Floor)

Reggie Miller , CEO , ICEDMedia

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Angel Morales , VP Marketing , eMetrics Marketing Optimization Summit

4:45 PM | Tuesday, 24 Mar, 2009 | Direct Marketing Online: Extreme Relevance = Extreme Revenue @ Studio B, Mezzanine Level (2nd Floor)

Ben Mosse , Director, Mobile , AP News

4:45 PM | Tuesday, 24 Mar, 2009 | Building the Mobile Content Brand @ Studio A, Mezzanine Level (2nd Floor)

Braden Moulton , NA Business Development Director , Massive Inc.

4:00 PM | Tuesday, 24 Mar, 2009 | Advertising in Games Case Study: Branding Gets Exciting @ Studio D, Mezzanine Level (2nd Floor)

Ted Murphy , CEO , IZEA

12:15 PM | Monday, 23 Mar, 2009 | Can Marketers Buy Social Buzz? @ Studio B, Mezzanine Level (2nd Floor)

Doug Neil , Senior VP Digital Marketing at Universal , Universal

11:30 AM | Tuesday, 24 Mar, 2009 | Video Advertising Case Study: From Vampire Movies to Missing Twins @ Studio D, Mezzanine Level (2nd Floor)

Erik Nielsen , EVP, Executive Director , Trailer Park

9:30 AM | Tuesday, 24 Mar, 2009 | PANEL: What Happens to Branding in this Economy?

Peter Norton , Director of Strategic Services , StrongMail Systems Inc.

4:00 PM | Tuesday, 24 Mar, 2009 | Email 2.0: Why and how email is succeeding in a down economy

Joshua Palau , Vice President SEO , Razorfish

4:45 PM | Monday, 23 Mar, 2009 | SEO and your Advertising: How to Make all your Online Programs More E-ffective @ Studio D, Mezzanine Level (2nd Floor)

Jack Pan , EVP Marketing , Summit Entertainment

11:30 AM | Tuesday, 24 Mar, 2009 | Video Advertising Case Study: From Vampire Movies to Missing Twins @ Studio D, Mezzanine Level (2nd Floor)

Mark Papia , SVP, Performance Marketing , Fox Interactive Media

10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising 10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising

Mark Papia is the Senior Vice President of Performance Marketing at Fox Interactive Media and the SVP of Sales for the Fox Audience Network. Mark oversees all performance sales for FIM’s network of sites including MySpace.com. Mark and his team conceive and construct advertising programs for branded advertisers in virtually every segment of the digital ad market. The FIM Performance Marketing Group also builds programs to drive acquisitions for performance-oriented, Fortune 1000 companies. It also works with Direct Response and Lead Gen advertisers, as well as Ad Network partners. The Fox Audience Network is the newly-launched, News Corp-owned, Ad Network that debuted at Number 7 on ComScore’s ad network listing this past May. Today, the Fox Audience Network ranks Number 6. Mark spent the last 25 years in the media business, including the last 10 at Fox Interactive Media, Intermix Media Corp, Monster and Yahoo. Mark worked with Intermix Media during the incubation of MySpace.com. Previously, Mark worked with Yahoo’s network sales team to sell and execute integrated sports promotions to marketers in the western U.S., including Visa, Nike and Toyota. Between 1999 and 2003, Mark managed key Yahoo partnerships in NY, including Yahoo’s strategic alliances with Pepsi and Warner Bros. Mark was the driving sales-and-marketing force behind many high-profile Yahoo initiatives -- including PepsiStuff.com, Britney Spears’ Academy Awards and Super Bowl promos and Pepsi’s Billionaire program. Mark spent several years as a magazine publisher/editor at Cahners Business Information. Positions included... Group Publisher of Variety’s video magazine group, Group Publisher, Travel Age magazine group and Publishing Director, TWICE (This Week in Consumer Electronics). Mark resides in Calabasas CA with his wife Melissa and two children: Cole and Sophia.

Jen Petrovic , Senior Director of Sales , Quattro Wireless

4:45 PM | Tuesday, 24 Mar, 2009 | Building the Mobile Content Brand @ Studio A, Mezzanine Level (2nd Floor)

Jeff Plaisted , National Specialist Sales Manager , Microsoft

12:15 PM | Tuesday, 24 Mar, 2009 | Investing your Media Dollars: How Much is Too Little in Mobile? @ Studio C, Mezzanine Level (2nd Floor)

Kerri Pollard , General Manager , Commission Junction

2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

Tod Sacerdoti , CEO & Founder , BrightRoll, Inc.

4:00 PM | Monday, 23 Mar, 2009 | Media Planners: How to Evaluate Online Video Effectiveness. @ Studio C, Mezzanine Level (2nd Floor)

Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Under Sacerdoti’s direction, BrightRoll has grown from conception into the premier video advertising network, having served billions of ads on behalf of the world’s leading agencies and their clients and executed campaigns on more than two-thirds of the top 100 online media properties in the United States. A recognized expert on online advertising, Tod is a regular guest columnist for AdAge and MediaPost and is widely quoted in publications such as The New York Times and The Wall Street Journal, among others. He has previously held senior roles at Plaxo (acquired by Comcast), Spoke Software, and covered Internet marketing as an investment banker at Robertson Stephens.
Tod holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business. You can also read Tod’s blog on Video Advertising.

Jed Savage , Chief Revenue Officer , ScanScout

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Ian Schafer , Founder and CEO , Deep Focus

Ian Schafer , CEO , Deep Focus

2:30 PM | Tuesday, 24 Mar, 2009 | PANEL: Social Scramble - Who Will Lead Clients to Their Social Future? 11:30 AM | Tuesday, 24 Mar, 2009 | Behind The Buzz: How Social Tools Fueled the Marketing of HBO’s Flight of the Conchords @ Studio B, Mezzanine Level (2nd Floor)

Tracey Scheppach , SVP, Video Innovation Director , Starcom USA

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

Walter Schild , CEO , Genex

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Jamie Schissler , Strategy Director , Razorfish

4:00 PM | Tuesday, 24 Mar, 2009 | Email 2.0: Why and how email is succeeding in a down economy

Sean Scogin , Director of Search , Slingshot, LLC

10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising 10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising

Rachel Scotto , Metrics Consultant , Sony Pictures

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)

Ben Seslija , Senior Director, Acquisition and Analytics , Clickable

4:00 PM | Monday, 23 Mar, 2009 | How do Marketers Learn from the New Search Tools? @ Studio B, Mezzanine Level (2nd Floor)

Shashi Seth , Chief Revenue Officer , Cooliris

10:30 AM | Monday, 23 Mar, 2009 | PANEL: Startups and Solvency - Who gets to Survive?

Peter Shankman , Founder , HARO (www.helpareporter.com)

12:15 PM | Tuesday, 24 Mar, 2009 | Can Social Media be an Effective ROI Strategy in a Struggling Economy? @ Studio D, Mezzanine Level (2nd Floor)

Matt Shaw , Regional Director , AdMob

12:15 PM | Tuesday, 24 Mar, 2009 | Investing your Media Dollars: How Much is Too Little in Mobile? @ Studio C, Mezzanine Level (2nd Floor)

Louisa Shipnuck , Global Business Developement Executive , IBM Media & Entertainment Industry

9:30 AM | Tuesday, 24 Mar, 2009 | PANEL: What Happens to Branding in this Economy?

Richard Sim , VP-Product Management and Marketing , Anchor Intelligence

4:45 PM | Tuesday, 24 Mar, 2009 | Performance-Driven Advertising – A New Evolution Of Behavioral Targeting? @ Studio D, Mezzanine Level (2nd Floor)

Barry Singer , CEO , Singer Communications

4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics 4:00 PM | Monday, 23 Mar, 2009 | How Quality Scoring is Changing Lead Generation Dynamics

Neal Sinno , VP of Business Development , Arkadum

11:30 AM | Tuesday, 24 Mar, 2009 | Play Me a Story: Can Games Help Content Producers tell Stories? @ Studio A, Mezzanine Level (2nd Floor)

James Slavet , Partner , Greylock Partners

10:30 AM | Monday, 23 Mar, 2009 | PANEL: Startups and Solvency - Who gets to Survive?

James Slavet joined Greylock in April of 2006. He is focused on investing in the consumer internet, software, and digital media markets. James currently serves on the Board of Directors of Auditude, High Gear Media, Kongregate and Revision3. He is also a Board Observer for Greylock’s investments in Digg and LinkedIn, and was actively involved in Greylock’s investment in Farecast (acquired by Microsoft). Prior to Greylock, James worked in operating roles in both established and startup consumer technology businesses. He was a Vice President/General Manager in the Search & Marketplace business unit at Yahoo!. He was founder/COO of Guru, on online recruitment company, acquired by Unicru – Kronos (KRO); he worked out of Kleiner Perkins Caufield and Byers as the first employee of online commerce company Drugstore.com (DSCM); and he served in product management and new business development roles for Wired, an internet/media company, acquired by Conde Nast and Lycos. James holds a BA from Brown University and an MBA from Harvard Business School.

Steve Smith , Columnist , MediaPost Communications

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Philip Smolin , VP Product & Marketing , Turn

11:30 AM | Tuesday, 24 Mar, 2009 | Defining Engagement (Finally) for the Online Medium. @ Studio C, Mezzanine Level (2nd Floor)

Stephen Sonnenfeld , President, Consumer Solutions , Enfatico

9:30 AM | Tuesday, 24 Mar, 2009 | PANEL: What Happens to Branding in this Economy?

Katie Spangler , Internet Marketing Manager , Cirque Du Soleil

12:15 PM | Monday, 23 Mar, 2009 | Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...) @ Studio C, Mezzanine Level (2nd Floor)

Bill Stephenson , VP, Social Media Sales & Client Service , Nielsen Online

12:15 PM | Monday, 23 Mar, 2009 | Can Marketers Buy Social Buzz? @ Studio B, Mezzanine Level (2nd Floor)

Jim Sterne , Founder & President , Web Analytics Association

11:30 AM | Tuesday, 24 Mar, 2009 | Defining Engagement (Finally) for the Online Medium. @ Studio C, Mezzanine Level (2nd Floor) 4:45 PM | Tuesday, 24 Mar, 2009 | Performance-Driven Advertising – A New Evolution Of Behavioral Targeting? @ Studio D, Mezzanine Level (2nd Floor) 12:15 PM | Tuesday, 24 Mar, 2009 | Analysis Paralysis: How to Make Metrics Meaningful to Marketing Management @ Studio B, Mezzanine Level (2nd Floor)

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the Founding President and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine.

Jamie Stone , VP, Advertising Solutions , Resolution Media

4:00 PM | Monday, 23 Mar, 2009 | How do Marketers Learn from the New Search Tools? @ Studio B, Mezzanine Level (2nd Floor)

Esco Strong , Director , Microsoft Advertising Institute

4:00 PM | Tuesday, 24 Mar, 2009 | Search and Attribution for Marketers: From Spray & Pray to Performance & Profit @ Studio B, Mezzanine Level (2nd Floor)

Danny Sullivan , Editor-in-Chief , Search Engine Land

2:30 PM | Monday, 23 Mar, 2009 | PANEL: The Flight to Search and Performance-based Media

Danny heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.

Sarah Szalavitz , CEO , 7-Robot

4:00 PM | Monday, 23 Mar, 2009 | Media Planners: How to Evaluate Online Video Effectiveness. @ Studio C, Mezzanine Level (2nd Floor)

Mike Tankel , SVP, Marketing Innovation , The Cimarron Group

11:30 AM | Tuesday, 24 Mar, 2009 | Video Advertising Case Study: From Vampire Movies to Missing Twins @ Studio D, Mezzanine Level (2nd Floor)

Kevin Thompson , Engineering Director , Google

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

David Tokheim , GM , Six Apart

11:30 AM | Monday, 23 Mar, 2009 | Media Planners: Make Use Of Social Media Data. @ Studio C, Mezzanine Level (2nd Floor)

Cory Treffiletti , President, Managing Partner , Catalyst:SF

8:30 AM | Monday, 23 Mar, 2009 | Opening Remarks: The View From Here @ Grand Ballroom, (5th Floor)

Rich Ullman , SVP, Marketing , Ripple6

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Derek Van Nostran , Director, Marketing , The Weather Channel Interactive

4:45 PM | Tuesday, 24 Mar, 2009 | Building the Mobile Content Brand @ Studio A, Mezzanine Level (2nd Floor)

Kristi Vandenbosch , President , TEQUILA USA

Kristi leads the North American offices of TEQUILA, the integrated marketing services agency of TBWA Worldwide. A founding member of TEQUILA’s Los Angeles office, she led the agency through explosive growth, becoming the largest office in the global TEQUILA network in less than four years. Kristi added the New York office of TEQUILA to her responsibilities in 2005, and serves on the Global Operating Groups for both TEQUILA and parent company TBWA Worldwide. She has additionally consulted in various markets around the world as part of an Interactive Marketing SWAT team for clients Nissan and Infiniti, and on global leadership teams for Sony and Pioneer. TEQUILA, an Omnicom company, was founded in 1986 in Paris. Since that time, TEQUILA has become one of the world’s leading integrated marketing services agencies, with 48 offices in 34 countries. Launched in the U.S. in June of 2002, TEQUILA has developed a unique expertise incorporating non-traditional digital, relationship and experiential marketing, with a wide range of blue-chip clients including Embassy Suites, Infiniti, Mars, Method, Nissan, Pennzoil, Principal Financial Group, Pioneer, Sony Electronics, Sony PlayStation, Sprint/Nextel and Visa. Prior to establishing TEQUILA’s Los Angeles presence, Kristi served as Executive Vice President/Managing Director for both Omnicom’s Direct Partners and DraftFCB in Chicago, and as Executive Vice President/Creative Director for Harris Marketing Group in Ann Arbor, Michigan before moving into general management. Kristi earned her M.B.A. from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She currently serves on the board of directors of Mountainview-based NeoEdge, a technology company specializing in the casual gaming space.

Jennifer Veesenmeyer , Manager, Web Analytics , Stratigent

12:15 PM | Tuesday, 24 Mar, 2009 | Analysis Paralysis: How to Make Metrics Meaningful to Marketing Management @ Studio B, Mezzanine Level (2nd Floor)

David Verklin , CEO , Canoe Ventures

10:15 AM | Tuesday, 24 Mar, 2009 | PANEL: How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)

David Verklin serves as CEO of Canoe Ventures, LLC, a joint venture founded in 2008 by the country’s leading cable operators. Based in New York City, the company is focused on enabling advanced advertising technologies and making them easier to buy, use and measure. Under David’s leadership, Canoe Ventures is developing addressable, interactive and data solutions that will make TV more valuable for marketers and viewers. Since being named CEO of Canoe Ventures, David has been named to Mediaweek’s “Watch List 2009” and recognized as one of the industry’s most influential people among the “CableFAX 100.” Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas, where he quickly grew capitalized media billings to approach $7 billion annually. He revolutionized the industry by unbundling the media services agency and creating a 360-degree service offering for clients, and he reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA. This resulted in one operating company that became the largest fully integrated on/offline agency in the world. Also during his tenure at Aegis, David wrote a book, “Watch This, Listen Up, Click Here,” a user’s manual for understanding the new media landscape, published by John Wiley and Sons. David is a recognized leader. In 2007, he was appointed Media Lions Jury President at the Cannes Lions International Advertising Festival. He has been inducted into the American Advertising Federation (AAF) Hall of Achievement and recognized as a Mediaweek “All Star” and Ad Age “Media Maven.” Writing about David, Ad Age asked the question, “…is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?” David serves on the Boards of the American Advertising Federation, the New York Multiple Sclerosis Society, the Power of Peace and the Ad Council. He also serves as a Director-at-Large for the American Association of Advertising Agencies. In 2008, The UJA Federation’s Global Leadership honored him with an Award for all of his professional and philanthropic achievements. David began his career at Young & Rubicam, New York and then helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later as its Managing Director. Under his leadership, Hal Riney grew into one of the largest privately held advertising agencies in the U.S. David is a graduate of the University of Virginia.

Jon Vlassopulos , CEO , Moderati

4:45 PM | Monday, 23 Mar, 2009 | To App or Not To App: Can the iPhone Dial R-O-I for your Marketing? @ Studio B, Mezzanine Level (2nd Floor)

Jon Vlassopulos holds the dual roles of CEO of Moderati and GM, North America for Bellrock Media, Moderati’s parent company. He oversees the company’s initiatives in branded entertainment and digital entertainment services, as well as its mobile personalization business. In this position, Jon has overseen the development of several successful branded entertainment projects, with successes such as the Virtual Zippo Lighter iPhone App, which has had over 5 million downloads thus far, Romplr, the first interactive music experience for the mobile platform, and A&E’s Paranormal State iPhone App, which is the most interactive TV application, with more than 50% of people watching the show also downloading the app. He has seen similar success at Bellrock with projects under way with big-name brands such as Coca-Cola, Panasonic, Myzo and the original programming project, “24 Hours at Sundance”, a real-time, online reality show competition broadcast live from the Sundance Film Festival with Ashton Kutcher, which received over one million views.

Samantha Voisin , VP & Digital Director , MediaVest USA

10:00 AM | Monday, 23 Mar, 2009 | Harnessing the Power of Digital Word-of-Mouth Advertising

Kathryn Wardell , Sr. Director Sales- Advertising & Digital Media Solutions , Experian Marketing Services

4:45 PM | Tuesday, 24 Mar, 2009 | Performance-Driven Advertising – A New Evolution Of Behavioral Targeting? @ Studio D, Mezzanine Level (2nd Floor)

Hilary Weber , Director, Internet Marketing Services , Kaiser Permanente

12:15 PM | Tuesday, 24 Mar, 2009 | Can Social Media be an Effective ROI Strategy in a Struggling Economy? @ Studio D, Mezzanine Level (2nd Floor)

Ben Weinberger , CEO , Digitalsmiths

12:15 PM | Tuesday, 24 Mar, 2009 | Monetizing Content Owners’ Video Vaults: Getting your Assets Online @ Studio A, Mezzanine Level (2nd Floor)

Adam Weinroth , Director of Product Marketing , Pluck

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Brent Weinstein , CEO , 60 Frames

4:00 PM | Tuesday, 24 Mar, 2009 | Branded Content is Killing Standard Video Advertising @ Studio C, Mezzanine Level (2nd Floor)

Larry Weintraub , CEO , Fanscape

4:45 PM | Monday, 23 Mar, 2009 | Content Owners: How to Play Piggy Back with Social Networks @ Studio A, Mezzanine Level (2nd Floor)

Zena Weist , Senior Manager, Interactive Brand , EMBARQ

11:30 AM | Monday, 23 Mar, 2009 | Brand Marketers are Video Publishers Too! @ Studio B, Mezzanine Level (2nd Floor)

Jeff Whatcott , Senior VP of Marketing , Brightcove

11:30 AM | Monday, 23 Mar, 2009 | Brand Marketers are Video Publishers Too! @ Studio B, Mezzanine Level (2nd Floor)

Nick White , Principal , BuzzCorps

12:15 PM | Tuesday, 24 Mar, 2009 | Can Social Media be an Effective ROI Strategy in a Struggling Economy? @ Studio D, Mezzanine Level (2nd Floor)

Daisy Whitney , Reporter , MediaPost

11:30 AM | Monday, 23 Mar, 2009 | Mobile Advertising Case Study: Microsoft Bar Codes Mobile Ads @ Studio D, Mezzanine Level (2nd Floor) 11:30 AM | Tuesday, 24 Mar, 2009 | Video Advertising Case Study: From Vampire Movies to Missing Twins @ Studio D, Mezzanine Level (2nd Floor)

Esmee Williams , VP, Brand Marketing , AllRecipes

11:30 AM | Monday, 23 Mar, 2009 | Content Owners: Using On-Site Search to Drive Revenue @ Studio A, Mezzanine Level (2nd Floor)

As Allrecipes Vice President of Brand Marketing, Esmee Williams, is the corporate voice for Allrecipes’ monthly audience of more than 15 million home cooks; championing features that make everyday meal planning easier and more rewarding. Her proven record in brand strategy, social media, interactive advertising, strategic partnerships and product marketing have helped to propel the site to become the web’s largest, fastest growing social media, food and lifestyle website among adult women. Esmee has more than two decades of experience in the advertising, technology and consumer packaged goods arenas. Prior to joining Allrecipes.com in 1999 Esmée led product development and marketing efforts for multiple software brands at Vivendi Entertainment. Esmée also spent time at McCann-Erickson managing communication strategies for the Washington State Lottery, earning both gold and silver EFFIE awards in 1996 for her work on the Lotto and Scratch product lines, and at Nestle USA supporting new product launches for their coffee, creamer, tea and juice brands.

Alex Williams , Sales & Strategy , eROI

4:00 PM | Tuesday, 24 Mar, 2009 | Email 2.0: Why and how email is succeeding in a down economy

Mike Wokosin , VP Digital Marketing , Universal Home Studios Entertainment

4:45 PM | Monday, 23 Mar, 2009 | Gaming Comes to Play. Games as a Media Channel. @ Studio C, Mezzanine Level (2nd Floor)

Jeremy Wright , Global Director, Mobile Brand Strategy , Nokia

3:15 PM | Tuesday, 24 Mar, 2009 | PANEL: Resolved - With the Emergence and Coming Ubiquity of Smart Phones, Change your Marketing Strategy Now!

Trevor Wright , CEO , DogTime Media

4:00 PM | Tuesday, 24 Mar, 2009 | Follow that Social Content! Monetizing your Distribution. @ Studio A, Mezzanine Level (2nd Floor)

Michelle Wroan , Partner Audit , KPMG LLP

10:30 AM | Monday, 23 Mar, 2009 | PANEL: Startups and Solvency - Who gets to Survive?

Brandon Zeuner , Chief Social Officer , Republic Project

4:45 PM | Tuesday, 24 Mar, 2009 | Media Planning: How do Facebook Connect and Open Social Help Me? @ Studio C, Mezzanine Level (2nd Floor)

Dave Zinman , VP & GM, Display Advertising , Yahoo! Inc.

12:15 PM | Monday, 23 Mar, 2009 | Behavioral Advertising Partners: Choosing Wisely @ Studio D, Mezzanine Level (2nd Floor)

Tony Zito , CEO , mediaFORGE

4:00 PM | Monday, 23 Mar, 2009 | Distributed Content Metrics – ROI on the Fly @ Studio A, Mezzanine Level (2nd Floor)