Each Performance Marketing session is free if you have an Expo Hall Pass, and Expo Hall Passes are free for MediaPost members!
Monday, September 21
12:30 PM
How is Performance Marketing Performing?Location: Broadhurst Room
This panel will explore the connection between general economic conditions and performance marketing in all market segments including, but not limited to, financial services, CPG, QSR, travel, retail and technology. What segments are faring well in the current recession and what segments aren’t? What about the longer-term prospects for each when economic growth returns? Also, are marketers moving budgets away from branded advertising initiatives and towards acquisition based programs during this period of economic stagnation? And, are advertising agencies looking for new ways to increase an ad campaign’s performance by utilizing new technologies tasked with increasing media efficiency and creative effectiveness?
4:30 PM
Transforming Social Media Connections into Qualified LeadsLocation: Broadhurst Room
How can advertisers leverage the enormous growth of social media to find and close more prospects? Traditional direct marketing techniques don’t take advantage of the emerging social media standards – and in fact, can backfire if they don’t feel right to consumers. Our panel will address how to effectively use social media for lead gen. Topics include: how to build true dialogues with users, using the right content, selecting niche communities, influencing the influencers and getting the tone right. The panelists will cite examples of what’s working now and what’s next.
Tuesday, September 22
12:30 PM
The New "Tech" Kids on the Performance Marketing BlockLocation: Broadhurst Room
Advertisers, Ad Agencies and Publishers are all getting into the optimization game. What does this new trend mean for the traditional ad network? How might multiple optimization engines cloud the performance marketing landscape for advertisers and publishers alike? How must advertisers (supply) and site owners (demand) navigate this increasingly dynamic marketplace? How are new technology companies -- developed to help advertisers better monetize ad exchange inventory -- changing the performance marketing ecosystem? Do these companies actually make performance marketing campaigns more effective or is this one giant efficiency play? If a performance advertiser works with multiple publishers or multiple ad networks is a dynamic optimization solution a must? How might these technology companies change the landscape for "plain vanilla" ad serving companies?
4:30 PM
Optimizing Conversion in a Tough MarketLocation: Broadhurst Room
Many marketers no longer find it sufficient to simply generate leads. They’re seeking greater ROI by focusing on how to convert more of their highest potential leads to paying customers. In this tight economy, optimizing conversion requires new tools, strategies and tactics – you’ll hear about many that are working now. The panel will look at how data, segmentation, media, promotion and educational content can be utilized to build relationships with your most valuable prospects. Our panelists will also present case studies showing how targeted conversion strategies – tailoring media and communications to specific target groups – have yielded 2x, 3x or greater returns.
