MediaPost Event -OMMA Global New York

Speakers

Click a speaker’s names to view the photo, bio and session detail.

Magid Abraham , CEO and co-Founder , comScore

8:45 AM | Monday, 21 Sep, 2009 | MORNING COFFEE: The State of Online Media, Marketing and Advertising by the Numbers @ Westside Ballroom- South

Magid M. Abraham PhD co-founded comScore Inc. and has been its President and Chief Executive Officer since September 1999. Dr. Abraham founded Paragren Technologies, Inc. and served as its Chief Executive Officer from 1995 to 1999. Dr. Abraham was employed by Information Resources, Inc. from 1985 to 1995, where he served as its President and Chief Operating Officer from 1993 to 1994 and as Vice Chairman of the Board of Directors from 1994 to 1995. Since May 2006, Dr. Abraham has also been a Member of the board of directors of ES3, LLC. He has been Director of comScore Inc. since September 1999. Dr. Abraham received the Paul Green Award in 1996 and the William F. O’Dell Award in 2000 from the American Marketing Association for a 1995 article that he co-authored in the Journal of Marketing Research. Dr. Abraham received a PhD in Operations Research and an MBA from MIT. He also holds an Engineering degree from the Ecole Polytechnique.

Jon Aizen , Founder & COO , Dapper

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

Jon Aizen has been working on the web since 1994. He has extensive experience with managing large-scale, high-profile web projects with an emphasis on the Semantic Web and how it applies to advertising and online marketing. His previous experience includes Alexa Internet and the Internet Archive. At Dapper, Jon serves as co-founder and COO, managing US operations, account management, and strategic partnerships for the company in San Francisco.

Larry Allen , President , Yieldex

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Mr. Allen is President of Yieldex, Inc., a leader in advertising inventory management, forecasting, and yield optimization solutions for addressable media companies. He is tasked with leading the growth of the business by building a world class sales, marketing and client services organization.
Mr. Allen also led AOL’s strategic partnerships for Platform-A, as SVP, Network Development, forging relationships with major media companies such as IAC, Rodale and Disney. Mr. Allen came to AOL via the acquisition of TACODA where he was SVP, Marketing and Business Development responsible for driving the growth of the TACODA network.
Previously during Mr. Allen’s tenure in digital advertising, he held various senior positions with Viewpoint, UNICAST, 24/7 Real Media and Real Media. He also has published various articles on digital advertising, spoken at numerous conferences including Ad:Tech, iMedia, OMMA and Streaming Media, and lead educational seminars on interactive advertising.

Frances Allen , Brand Marketing Officer , Dunkin’ Brands, Inc.

9:15 AM | Tuesday, 22 Sep, 2009 | How Dunkin Does Social @ Westside Ballroom- South

As Brand Marketing Officer, Frances Allen oversees the development and execution of Dunkin’ Donuts’ marketing strategies and initiatives, advertising campaigns and new product launches to further the brand’s growth in the USA. She spearheaded the introduction of the brand’s DDSmart line of better-for-you products, as well as a partnership with Yahoo! which has become one of their most successful collaborations to date. In 2008, Dunkin Donuts was Marketing Daily’s Restaurant Marketer of the Year and Dunkin’ has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.
Ms. Allen joined Dunkin’ Brands in June 2007, bringing with her more than 20 years of experience in consumer branding for some of the world’s most recognized brands. Prior to joining Dunkin’ Brands, Ms. Allen served as Vice President of Marketing at Sony Ericsson Mobile Communications, where she developed the company’s marketing strategies and implementation plans for the U.S. and Canada. Prior to Sony Ericsson, Ms. Allen was at PepsiCo Inc., where she served in a number of leadership roles. As Vice President of Innovation for Pepsi- Cola North America, she oversaw the development of new products, new packaging, equipment and merchandising, subsequently directing Pepsi’s strategy and programs for health and wellness. At Frito-Lay, a division of PepsiCo Inc., she served as Director of International Advertising, spearheading the successful launch of the Lays, Doritos and Cheetos brands into new global markets.
An avid cyclist, Ms. Allen currently serves on the Executive Board of Directors of the Ad Council and was recently a judge for the 2009 Magazine Publishers of America Kelly Awards.

Daniel Ambrose , Managing Partner , ambro.com, corp.

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Ambrose is an author, consultant and sought after sales trainer. He launched ambro.com, corp. in 1994 to provide sophisticated strategy consulting and advertising sales training to advertising driven media clients in the U.S. and abroad. Starting with the founding of About.com, Hearst HomeArts, and iVillage in 1995, ambro.com has worked with hundreds of clients to help accelerate advertising revenue growth. He co-wrote the business plans for MediaBistro.com and Beliefnet.com. Today, he specializes in multimedia strategy; how to manage and sell print, video, Internet, and other forms of marketing services together. Prior to establishing his consultancy, Ambrose was Director of Corporate Advertising at Hearst Magazines, founding Publisher of Fathers Magazine, Director of Sales at American Baby and Healthy Kids, and Vice President and Group Publisher of the Child Network at the New York Times Women’s Magazines.
In late 2008, Ambrose’s popularity and experience lead Media Industry Newsletter to partner with him to publish the Internet Sales Guidebook: Selling, Managing and Marketing Web 3.0 Media Brands. Ambrose is especially known among clients for being able earn the respect of even the most experienced sales staffs, helping them to learn new approaches to increase success. Ambrose’s approach works well for a broad range of sales people because it’s not about developing an overpowering personality -- like some trainers -- but about using the principles of human interaction and persuasion to get the client to open up, talk, listen, and buy.
In addition to consulting and training Ambrose serves on the Board of Directors of Guard Publishing Co. as well as the advisory boards of Pando.com and Godengo. Learn more here: http://www.ambro.com

Alec Andronikov , CEO, Chief Mobilizer , MoVoxx, Inc.

12:00 PM | Monday, 21 Sep, 2009 | Fixing Mobile TV Reception: Don’t Media Buyers Want a Third Screen? @ Booth/Edison (5th floor)

As Chief Mobilizer at MoVoxx, Alec helps realize the future of scalable mobile advertising by providing innovative mobile solutions for launching nationwide mobile campaigns with such brands as Warner Bros, Continental Airlines and W Hotels. Alec also works closely with top digital agencies - such as Havas, Mediaedge, SMG, Mindshare, Initiative - to help extend their clients’ digital efforts into the mobile space in the most scalable and ROI-proven way. Prior to MoVoxx, Alec founded inFreeDA, Inc. (acquired by AT&T) – a free 411 advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. Before inFreeDA, Alec worked at JPMorgan within the media and telecommunications leveraged finance group in New York and executed debt financings for media companies such as Oxygen Media, News Corp, DirecTV Group and Dex Media. Mr. Andronikov earned a double Honors degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley.

Chris Arens , Partner, Client Services , Catalyst:SF

12:00 PM | Monday, 21 Sep, 2009 | Fixing Mobile TV Reception: Don’t Media Buyers Want a Third Screen? @ Booth/Edison (5th floor)

Christian Arens is a Partner at the San Francisco marketing capital firm Catalyst:SF, where he heads up all client services. Christian has over 12+ years of experience in the Sales, Marketing and Advertising industry working at companies such as Carat Interactive, Freestyle Interactive, Draftfcb and Foote, Cone and Belding. Previous to Catalyst:SF he held the position of Vice President, Digital Strategy for Draftfcb West. He is the coauthor of a leading college-level advertising textbook, Contemporary Advertising, and is currently in the middle of finalizing the 13th edition. An entrepreneur at heart, he spent nearly two years establishing and building Ad Infuse, a mobile advertising network now owned by Velti, as the first employee hired by the co-founders. He helped Ad Infuse secure two rounds of funding netting nearly twenty million dollars in backing. What spare time he has is spent raising his two silly boys.

Neil Ashe , President , CBS Interactive

2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

Eric Bader , Managing Partner , BrandinHand

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

David Baker , VP, CRM Solutions , Razorfish

4:45 PM | Tuesday, 22 Sep, 2009 | Using Social Media Email as CRM @ Booth/Edison (5th floor)

David Baker is the VP of Email Solutions for Avenue A | Razorfish. Baker’s responsibilities include expanding email marketing technical and service offerings and expertise across the global agency and tightly integrating programs into the current and future global digital marketing initiatives of clients. Baker is a longtime thought leader in the email marketing industry and an accomplished speaker. He has written the Email Insider Column for Media Post for the past three years, while writing for various industry publications and actively speaks at industry events (Adtech, OMMA, DMA, eTail, Shop.org and various international venues) yearly . He is well known for evangelizing measurement in the email space, Web Analytics, Attribution modeling and the optimization of the channel in a multi-channel digital mix. His leadership role at Avenue A| Razorfish includes integrating email into the eCRM landscape of Business Intelligence, Site Optimization, Lead Generation and communication optimization. Baker has more than 15 years of experience in marketing and advertising and hails from Agency.com where he served as the VP of Email and Analytical Solutions as well as a similar role at Direct Marketing Agency- Targetbase. In these roles he was directly responsible for developing the email and analytical business practice for both OmniCom agencies. Before this he held leadership positions in several email start-up companies (Avalon Digital, Twelve Horses) and marketing roles in several smaller and larger firms (Franklin Covey, American Airlines, MCI).

Robert Balancia , Managing Partner, Interactive , G2

12:00 PM | Monday, 21 Sep, 2009 | Using Email to Make Your Performance Marketing Perform Better @ Alvin/Carnegie (5th floor)

Robert joined G2 Direct & Digital in early 2007 from Omnicom where he specialized in new customer activation. As Managing Partner, Interactive, Robert oversees online media strategy, planning and buying across all G2 clients. Robert is responsible for helping his clients meet their goals for acquisition and brand awareness, utilizing all forms of online media.
Robert has applied a true multi-channel approach to our clients at G2. His strong direct mail, alternative media, and database marketing background have helped him provide even greater insights to his clients. Key client experience includes Allergan, Boehringer Ingelheim, Smucker’s, 3M, Liberty Mutual Insurance, BMW Financial Services, Aetna and Kraft.
Robert is married and lives in Connecticut with his wife and three daughters.

Frank Barbieri , CEO, Founder , Transpera

12:00 PM | Monday, 21 Sep, 2009 | Fixing Mobile TV Reception: Don’t Media Buyers Want a Third Screen? @ Booth/Edison (5th floor)

Janice Barbosa , GM, Media Planning & Operations , Sprint Nextel Corp

12:00 PM | Monday, 21 Sep, 2009 | Case Study: Building Brand Awareness Through Gaming @ O’Neill (4th floor)

Janice Barbosa is General Manager of Media Planning and Operations for Sprint Nextel Corporation in Overland Park, Kansas. She has spent her entire 25-year career in media, leading media strategy and program development for a wide variety of advertisers, including: Sprint, Wal-Mart Stores, Blockbuster Video, SAM’S Clubs, United Online (NetZero), Bayer Corporation and USAA.
A Kansas City native, Janice lives in Leawood, KS with her husband, Mark, and their three children.

Roger Barnette , Founder & President , Searchlgnite

11:15 AM | Monday, 21 Sep, 2009 | Campaign Attribution: From Pray & Spray to Performance & Profit @ Alvin/Carnegie (5th floor)

Roger Barnette is the Founder and President of SearchIgnite. Since founding SearchIgnite in 2004, Mr. Barnette has grown the company into one of the largest providers of search optimization technology, managing more than $350 million in search dollars each year for over 500 advertisers. As President, he drives the vision of the company, leads the company’s aggressive growth and technology leadership and runs the day-to-day operations of the business.
Prior to founding SearchIgnite, he was Founder and CEO of eTour, an Internet marketing technology company acquired by Ask.com. At eTour, he raised over $52 million in equity financing and in less than three years grew the company from its inception to 5 million registered users, 400 advertisers and 170 employees. He holds a MBA from Emory University’s Goizueta School of Business and a BS in Computer and Electrical Engineering from the University of South Carolina.

J.T. Batson , VP, Publishers , Rubicon Project

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

John Battelle , Founder and CEO , Federated Media

2:15 PM | Tuesday, 22 Sep, 2009 | KEYNOTE CONVERSATION: Social Search Vs. Web Search @ Westside Ballroom- South

John Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses. Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2.0 Summit conference, as well as "band manager" with BoingBoing.net.
Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet at www.battellemedia.com. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc. Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school. Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator - One of Ten Best Marketers in the Business", by Advertising Age and one of the "Most Important People on The Web" by PCWorld. He holds bachelor’s and master’s degrees in Journalism from the University of California, Berkeley.

Jeff Benjamin , VP, Interactive Executive Creative Director , Crispin Porter + Bogusky

11:15 AM | Tuesday, 22 Sep, 2009 | The Most Creative Social Media Campaigns of 2009 @ O’Neill (4th floor)

Ready to take on the challenge of reinventing digital advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003 as interactive creative director. At CP+B, Jeff is working on brands including Burger King, Old Navy, Microsoft, Domino’s Pizza, Coke Zero, and Geek Squad.
Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he worked on HP, Saturn, and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization.
Jeff has been recognized nationally and internationally, winning awards at the One Show, Clios, and Cannes. His work has been showcased in publications including the Wall Street Journal, the New York Times, Communication Arts, Time Magazine, and Newsweek. Jeff has also been a featured commentator on CNBC.
During his free time, Jeff competes nationally in yogic flying high jump competitions.

Brandon Berger , VP, Digital Innovation , MDC Partners

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Brandon Berger is Vice President of Digital Innovation for MDC Partners (MDCA), where he is the head of digital and media for the holding company. Brandon is responsible for the Digital and Media Strategy for the MDC Partner Network; this includes investments acquisitions, and partnerships, as well as working with the partner companies to grow their digital capabilities. Brandon is responsible for identifying trends and areas for investment across the digital landscape, including incubating new digital opportunities.
Brandon was most recently Partner, Senior Strategist for Digital Innovation at Ogilvy, a group that he founded in 2004. While at Ogilvy, Brandon was responsible for leading client engagements regarding the application of innovative and emerging technologies. Clients included Unilever (Dove and Suave), Hershey’s, IBM, American Express, DHL, Cisco, Office of National Drug Control Policy (ONDCP), DHL, AT&T Wireless and Delta.
Prior to joining OgilvyInteractive, Brandon was the director of marketing for WideRay Corp (now Qwikker), a wireless technology company he co-founded in 2000. In addition to WideRay, Brandon has been a consulting resource for entertainment, technology, gaming and mobile companies on leveraging digital media including gaming, wireless, and emerging platforms for extending a brand message into an individual’s personal environment.
During Brandon’s career in advertising and marketing, he has worked on multiple brands including: Adidas, Land Rover, IBM, Cisco, Bluenile, Clear Channel, Microsoft, Sony, Netscape, nVidia, AMD, and Red Envelope, to name a few.
Brandon has spoken at numerous industry events, and is one of the early pioneers of the intersection of Advertising and Video Games, as well as leveraging the mobile channel as a marketing platform. He is a charter member of the National Academy of Television Arts and Sciences Gaming Committee. He volunteers with the Taproot Foundation, and is an active participant with the World Wildlife Fund.
Brandon has a B.A. in economics from Tufts University and has won multiple awards in advertising, such as the Clio, the Cannes Lion, the Addy, and an Effie.

David Berkowitz , Sr. Director of Emerging Media & Innovation , 360i

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Lauren Bigelow , Chief Operating Officer , WeeWorld, Inc.

4:00 PM | Tuesday, 22 Sep, 2009 | Creative Use of Branded Video Game Avatars @ O’Neill (4th floor)

Lauren Bigelow, Chief Operating Officer, WeeWorld Inc., has extensive experience pioneering interactive media companies that push online content, self-expression and marketing to the next level. From mobile and Web-based models, to virtual worlds and social networking communities, Lauren has a proven track record in emerging technology and currently leads WeeWorld’s North American growth strategy, as well as product management and marketing worldwide. Lauren has held executive positions at search portals (Lycos/AltaVista) and emerging technology companies such as Mobot (mobile picture recognition) and SkyGo (mobile advertising, now part of Enpocket/Nokia). Honored as one of the “Top 25 Most Wired Women in Boston,” Lauren also regularly provides insight at industry events including Digital Hollywood, SXSW, OMMA, Virtual Worlds Conference and Web 2.0.

Jordan Bitterman , Senior Vice President, Media & Content , Digitas

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Ron Blum , Email & Targeting Manager , Upromise by Sallie Mae

11:15 AM | Tuesday, 22 Sep, 2009 | Measuring the Right Results In Email Marketing @ Alvin/Carnegie (5th floor)

Ron works at Upromise, Sallie Mae’s saving for college program. He manages a team responsible for the planning, implementation, and execution of targeted email and multi-channel campaigns using database marketing techniques. Ron began his career at Yoyodyne Entertainment, an early pioneer in email-based permission marketing.

Ari Bluman , President, North American Sales & Operations , 24/7 Real Media

12:30 PM | Tuesday, 22 Sep, 2009 | The New "Tech" Kids on the Performance Marketing Block @ Broadhurst Room
12:30 PM | Tuesday, 22 Sep, 2009 | The New "Tech" Kids on the Performance Marketing Block

As President, North America Sales and Operations, Ari Bluman is responsible for all of North American business development, ad operations, sales, and client services. Until his appointment to this position, Mr. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive. This vast experience made him the perfect candidate to oversee the complete sales operation in North America for 24/7 Real Media.
Prior to his employment at 24/7 Real Media, Mr. Bluman was Vice President of Sales at Now Marketing, Inc. A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Mr. Bluman joined 24/7 Real Media in 1997.

Bant Breen , President, Worldwide Digital Communications , Initiative

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

As Worldwide Director, Digital Solutions, Bant plays a key role in driving Initiative’s strategic agenda in areas such as asset alignment, communications innovation, technology and acquisitions.
Before joining Interpublic, Bant was the Founder and President of Bant Breen LLC, a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to founding his own company, he was with Leo Burnett Worldwide for five years in roles that included Regional Managing Director of iLeo (now Arc Worldwide), as well as Digital and Integrated Communications Director for Leo Burnett EMEA. Bant started his career as a WPP Fellow.
Bant lives in New York City with his wife, Carmen, and two boys, Alejandro and Nico.

Nick Brien , President and CEO , Mediabrands

9:45 AM | Tuesday, 22 Sep, 2009 | Social Marketing for Social Business @ Westside Ballroom- South

In July 2008, Nick Brien was named President and CEO of Mediabrands, Interpublic’s media holding company. With more than three decades of experience in the industry, Nick is committed to reinventing the media agency model and imagining new approaches for delivering clients the greatest possible business impact through media and marketing excellence.
In his new role, Nick has overall management responsibility for Mediabrands’ independent media agencies, including global media networks UM and Initiative, IPG’s centralized negotiation entity Magna and media barter group ORION Trading, dedicated Johnson & Johnson agency J3 and diversified agencies Geomentum, Reprise Media, Ensemble, as well as marketing accountability expert MAP and The Lab.

John Broady , Director , Omniture.com

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

Andrew Budkofsky , EVP, Sales and Partnerships , Break Media

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Andrew Budkofsky is the Executive Vice President of Sales and Partnerships for Break Media, the Internet’s premier entertainment community for men. Since joining Break in 2007, Budkofsky has built a structured sales organization of 30 people, which has resulted in revenue more than doubling within a year. He brings more than 19 years of experience in media, including stints on both the agency and sales sides of the business.
Prior to joining Break, Budkofsky was the Senior Vice President of Sales for PodShow, a leading podcasting portal now renamed Mevio. At PodShow, Budkofsky managed a team that partnered with Fortune 500 companies like Johnson and Johnson and Microsoft among others. From 2002-2006 he was vice president of sales for Court TV, now truTV, where he helped manage the turnaround of the network. Budkofsky led a sales team of 15 people in the first effort of the industry into ROI CPM guarantees for clients, which revolutionized the television sales business. He also managed the sales of the network’s three websites which included courttv.com, courttvnews.com, and thesmokinggun.com. Before joining Court TV, Budkofsky worked at Microsoft, where he directed the Interactive TV sales division from 1997-2002. He launched the sales effort for WebTV and Ultimate TV. At Microsoft, he also sold the first ever ITV advertising campaign to Johnson and Johnson.
Budkofsky is married and has two children, Matthew and Samantha, and has mastered the art of the three putt. He holds a BA in Mass Communications and advertising from Boston University.

Daniel Bueckman , Associate Director, Invention , Mindshare

4:45 PM | Tuesday, 22 Sep, 2009 | Video Case Study: Leveraging Online Video to Reach Young Users @ O’Neill (4th floor)

Daniel Bueckman is a partner and associate director within the Invention group at Mindshare. He currently manages Sprint’s digital sports marketing activation around the NFL and NASCAR, as well as Sprint’s digital entertainment marketing integrations. Previously he worked global digital media for American Express and US digital planning for Bristol-Myers Squibb, Cisco, and Motorola. Prior to joining the Sprint team at Mindshare, Daniel was at Wieden + Kennedy, New York where he was a planner for ESPN and JetBlue across all national and local media vehicles. Daniel began his career in London working for Kiwee Ltd., a French-based mobile communications company and following that spent time in Chicago working at Leo Burnett. A native son of St. Louis, MO, Daniel also holds an MA from the University of Missouri’s School of Journalism and is fiercely loyal to all of Missouri’s finest – the Tigers, Cardinals, Rams and Blues. Daniel currently resides in New York City with his wife.

Jennifer Byrne , Director, Business Development , Verizon

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

Richard Caccappolo , President , ORCA

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

Carol Cain , Travel Writer, Managing Editor , NYCityMama.com

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

Carol Cain, also known as NYCityMama, is a freelance Travel Writer living in New York City. Her blog, The Adventures of an NYCity Mama, (www.nycitymama.com) is a catalog of family-friendly adventures she and her family take on in New York City and beyond. She also writes for such travels sites as Uptake.com for their Attractions and Hotels blogs, as well as for TravelingMom.com and is the Managing Editor for an upcoming online magazine site, NY Metropolista (nymetropolista.com). She has had much success building business relationships with marketers for companies such as Country Inn and Suites, Scholastic, and Volkswagon, among others. Carol is a former publishing and public relations professional, with an MBA in International Relations. She lives with her husband and their three boys.

Greg Cangialosi , President & CEO , Blue Sky Factory, Inc

4:45 PM | Tuesday, 22 Sep, 2009 | Using Social Media Email as CRM @ Booth/Edison (5th floor)

As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today’s online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com / Blog – blog.blueskyfactory.com

John Capone , Editor , MediaPost

12:00 PM | Tuesday, 22 Sep, 2009 | Case Studies: Making the Most of Mobile In Cross-Platform Campaigns @ O’Neill (4th floor)
4:45 PM | Monday, 21 Sep, 2009 | How to Make Social Media Stick with Consumers @ O’Neill (4th floor)

John Capone is the editor of MEDIA and OMMA magazines as well as Online Media Daily.

Alan Chapell , President , Chapell & Associates

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

Chapell began his career at Jupiter Research where he directed Jupiter’s privacy program, and marketing and sales operations while also attending Fordham University School of Law.
Chapell founded Chapell & Associates in 2003. Since then, his firm has helped over 100 technology and media companies craft their privacy and data strategy – from working with startups as an angel investor to building programs for some of the largest agencies and advertisers in the world.
Chapell is widely recognized as a thought leader on interactive ecosystems, and encourages you to email Alan@ChapellAssociates.com if you’d like to know more.

Greg Christman , Creative Recruiter , Sam and Lori Assoc.

11:15 AM | Tuesday, 22 Sep, 2009 | The Most Creative Social Media Campaigns of 2009 @ O’Neill (4th floor)

Creative recruiter @ Sam & Lori Assoc with a passion for new media. I focus on matching top shelf creative talent w/ creative shops. I believe in the opportunity via social media to create added value in ones brand by transcending the standard role of a creative and being a resource, a thought leader, & brand curator.

Stephanie Colleton , Director, Response Consulting , Return Path

4:00 PM | Tuesday, 22 Sep, 2009 | Carving the Next E-Mail Niche: Content Owners Find and Mine New E-Newsletter Terrain @ Ziegfeld (4th floor)

As a Director for Return Path’s Response Consulting group, Stephanie helps clients be more successful with their email marketing efforts. She uses her knowledge of content, design, email campaign strategy and branding to help her clients create and grow affinity programs, build subscriber lists and generate sales.
With over 12 years of marketing and consulting experience, Stephanie has built and managed interactive marketing programs for both direct marketing and media businesses. She began her career in the online industry with America Online where she managed website and email newsletter products and pioneered wireless web applications. Following her success at AOL, Stephanie joined BMG Columbia House to lead email and web product marketing efforts to increase online CD and DVD club sales. Her accomplishments with BMG Columbia House include launching an innovative subscription music club product and email marketing program that added $10 million in revenue to the company’s bottom line.

Padraig Connolly , VP, Group Director , Digitas

12:30 PM | Monday, 21 Sep, 2009 | How is Performance Marketing Performing? @ Broadhurst Room
12:30 PM | Monday, 21 Sep, 2009 | How Is Performance Marketing Performing?

As a Vice President, Group Director at Digitas, Pat leads the Kraft Foods CRM media relationship as well as the Delta Air Lines domestic digital media AOR out of the agency’s Stamford, Conn., office. In addition, Mr. Connolly leads the performance marketing capability in the Stamford office.
Since joining Digitas in 2004, Pat has partnered with the Publicis Groupe’s digital nerve center (ViVaki) to pioneer new reporting dashboards, test proprietary ad exchanges and new behavioral targeting technology. He’s currently the Digitas lead for the VivaKi Audience on Demand platform.
Prior to joining Digitas, Mr. Connolly partnered with General Motors to create digital dealer education platforms to improve local brand experiences, and created the digital media and marketing capability at a Tallahassee, FL-based full service agency.
Pat earned his B.A. from the University at Buffalo and his Master’s in Marketing Communications from Florida State University.

Christine Cook , SVP, Digital Advertising Sales , Martha Stewart Living Omnimedia

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

Christine Cook is Senior Vice President, Digital Advertising Sales for Martha Stewart Living Omnimedia. In this role, she spearheads the sales effort in support of MSLO’s Internet business segment. Ms. Cook has 15 years of experience in digital advertising sales. She joined MSLO in July 2007 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.
Previously, Ms. Cook served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.
A graduate of Louisiana State University in Baton Rouge, Ms. Cook lives with her husband in New York City.

Geoff Cook , CEO , myYearbook

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

In 2005, Geoff became the CEO of myYearbook, joining forces with myYearbook’s teenage founders -- Catherine Cook, age 15, and David Cook, age 16 -- Geoff’s sister and brother. Geoff was instrumental in raising $20+ million in angel financing, venture capital, and venture debt to build the young company into a leading social media destination with 10+ million uniques and 2 billion pageviews per month.
Geoff previously founded EssayEdge.com and ResumeEdge.com from a Harvard dorm, built them into category leaders over the course of 7 years and sold them to the Thomson Corporation in 2003.
Geoff has an A.B. in Economics from Harvard University and lives in Pennington, NJ with his wife Kerri and two-year-old daughter Madeline.

Dennis Cook , Director, Mobile Marketing , Citadel Media

4:45 PM | Tuesday, 22 Sep, 2009 | Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? @ Alvin/Carnegie (5th floor)

A seasoned marketing and sales executive, Dennis Cook is the Director of Mobile Marketing for Citadel Media (Formerly ABC Radio Networks) and Citadel Broadcasting. In this role, Cook leads all mobile ad sales, consumer marketing, content development and strategic partner management for the Network and over 200 owned and operated local radio stations. Prior to joining ABC/Citadel, Cook worked in various marketing roles for ESPN Radio, Showtime Networks, USA Network and CBS Television Network. During this time he planned and executed many highly successful marketing campaigns for top news, sports, and entertainment brands such as CBS News, The Late Show with David Letterman, The Super Bowl, The PGA Tour, NCAA March Madness, Law and Order and Survivor. Current Mission: Teaching brands how to effectively use mobile to engage with their customers and increase sales.

Phil Cowdell , Head of Mindshare North America , Mindshare

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Phil Cowdell runs Mindshare North America. He is responsible for the management and operation of all agency activities in five U.S. cities and Canada, overseeing nearly 600 employees and an estimated $8.7 billion in billings.
Most recently Phil was a global account leader for Mindshare, where he implemented global communications planning and analytics solutions to key accounts including Kimberly-Clark and Unilever. The innovative marketing techniques and effective partnerships he established on behalf of category leaders drove impressive business results.
Previously he served as CEO, Global Media Services for Mindshare’s largest client, Ford, and was one of five Ford partner agency leads for Team Detroit, a joint venture between JWT/Y&R/Ogilvy/Wunderman/GroupM. There, he managed the successful co-location of media, buying, research, creative and direct, creating a new-model agency that allowed for seamless collaboration amongst all aspects of communication.
Before moving to Detroit, Phil was the worldwide head of business planning, a role in which he helped clients link their overall marketing spend with their business results.

Gordon Crovitz , Co-Founder , Journalism Online, LLC

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

Gordon Crovitz is a media executive and advisor to media and technology companies. He is a former publisher of The Wall Street Journal and former executive vicepresident of Dow Jones, where he launched the company’s Consumer Media Group. Under his decade-long leadership, the Wall Street Journal Online became the largest paid subscription news site on the web, with more than one million paying subscribers. He founded the online news service Factiva and is a member of the board of directors of the news and information provider ProQuest, both of which provide highly profitable revenues to news publishers.
He is an advisor to several technology-based media companies in California and New York and was named to the “Silicon Alley 100” for 2008. He writes the weekly “Information Age” column in The Wall Street Journal.
While at Dow Jones, he turned around the financial performance of The Wall Street Journal to become strongly profitable after earlier losing money, including strong growth in circulation revenue in print and on the web. He led the acquisition of publicly traded MarketWatch as well as specialist services Private Equity Analyst, VentureOne and VentureWire, London-based news franchise eFinancial News and Frankfurt-based newswire VWD. Earlier in his career at Dow Jones, he served as the corporate vice president for planning and strategy. He was editor and publisher of the Far Eastern Economic Review in Hong Kong and founding editorial page editor of the Wall Street Journal Europe in Brussels.
He is a graduate of the University of Chicago and has law degrees from Oxford University, where he was a Rhodes scholar, and Yale Law School. He and his wife, Minky Worden, live in New York with their two sons.

Frank Cutitta , General Manager , IDG Connect

4:00 PM | Tuesday, 22 Sep, 2009 | Carving the Next E-Mail Niche: Content Owners Find and Mine New E-Newsletter Terrain @ Ziegfeld (4th floor)

Peter Daboll , CEO , Bunchball, Inc.

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

Peter Daboll is the Chief Executive Officer of Bunchball. Peter is a well-known expert on consumer behavior and has spent the last 25 years working with some of the most well-respected research and Web brands in the world. He very recently left Yahoo!, where he was the Chief of Insights, to become the CEO of Bunchball, a Granite Ventures and Adobe-backed technology company that enables brands to cost-effectively connect and engage with consumers. Mr. Daboll has served as president and CEO of comScore Media Metrix, president and COO of MarketTools, COO of MediaPlan, and executive vice president at Information Resources, Inc. He has spoken at many industry events and has been involved in many industry associations including the ARF, MRC, AAAAs, IAB, IIR, and the AMA. Daboll has also appeared on CNBC and CNN and has been a contributor such outlets as Advertising Age, Forbes, GigaOM, and AdWeek.

Craig Daitch , VP, Director Social Media , RAPP

4:45 PM | Tuesday, 22 Sep, 2009 | Using Social Media Email as CRM @ Booth/Edison (5th floor)

Part entrepreneur, part strategic thinker, Craig Daitch brings more than a decade of mobile and emerging media related startup and advertising agency experience to Rapp, as Director of Social Media. Craig works across Rapp’s network supporting client social media strategy.
Prior to his social media role, Craig helped lead a joint venture between RAPP and Alcone Marketing Group called Measure2x, focusing on analytic driven promotions focusing on engagements with Niketown, Bayer, and Porsche.
An innovation catalyst, Craig lead the emerging media practice at Digitas as well as the Innovation lead at PHD.
An active blogger, Craig contributes to industry related magazines as well as his own blog, Thought Industry. He has also created his own social news site, www.hipstr.com.
Craig currently resides on the shore of New Jersey with his wife, daughter and two dogs.

Tom Daly , Group Manager, Strategy & Planning , The Coca-Cola Company

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Tom Daly is a member of The Coca-Cola Company’s Global Interactive Marketing team. Since joining Coca-Cola in 2005, he has lead and contributed to many of the company’s highest profile online programs such as the 2006 Winter Olympic Games, 2006 FIFA World Cup and the award winning (and ground-breaking) re-launch of Coca-Cola.com. He’s been actively involved the company’s mobile initiatives (he’s past Vice-Chairman of the Mobile Marketing Association) and currently oversees a diverse range of initiatives ranging 2D mobile codes to worldwide search marketing programs to the company’s strategies and policies for hiring, evaluating and compensating all interactive service providers.
His first professional experience was on the agency side in New York (with creative legend Jerry Della Femina), but for more nearly 15 years, Tom has had interactive focus with leadership roles on the client side at UPS and ING, as well as on the agency side at Circle.com.
From the beginning, Tom’s been a champion of interactive marketing showing an ability to find the early opportunities: Beta customer of DoubleClick, partner with pre-IPO Yahoo!, sponsored cross-platform web/TV content programs with ZDTV, initial funding for cross-media optimization studies with pioneering research firm Marketing Evolution, innovative content licensing program with ING and Time-Warner, and early adoption of mobile advertising networks such as AdMob.

Paul DeBraccio , CEO , Interevco

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

Brian Decker , Managing Director, Client Leadership , MindShare

12:30 PM | Monday, 21 Sep, 2009 | How is Performance Marketing Performing? @ Broadhurst Room
12:30 PM | Monday, 21 Sep, 2009 | How Is Performance Marketing Performing?

Strategic thinking balanced with the ability to develop innovative media solutions that address a wide range of complex challenges and an in-depth understanding of customer engagement that delivers measurable results against his Clients’ key objectives. Brian brings these qualities along with his expertise in strategic integration and performance-based media in verticals industries including QSR, financial services, travel, CPG and healthcare.
Brian has more than 20 years experience developing effective and innovative performance-driven campaigns. He currently manages digital media at Mindshare for key clients including Domino’s, InterContinental, Regions Bank, Sun Products and Allergan.
Brian received a B.A. in Broadcast Communications and Theater from the State University College at Buffalo.

Bill Demas , President and CEO , Turn, Inc.

Bill Demas leads overall strategy and guides day-to-day operations at Turn. Prior to Turn, Bill was President and CEO of MokaFive, a next generation desktop virtualization state-up and was responsible for launching the company. Prior to MokaFive, Demas was senior vice president and general manager of the Yahoo Publisher Network Group (formerly Overture’s Publisher Business and Solutions Group), building new business lines and leading it to rapid revenue growth. While at Overture, Demas was part of the executive team that helped guide the search advertising pioneer to revenues of $1 billion, leading to its acquisition by Yahoo in 2003.
Before Overture, Demas served as executive vice president of product development and marketing for Vividence Corporation (acquired by Keynote). Previously he held senior consumer product and enterprise business roles at Microsoft including its Encarta Encyclopedia and SQL Server groups. Demas began his career at IBM in technology sales. In addition to Turn, Demas serves on the board of directors of Advocates for Children (CASA of San Mateo County) and the advisory boards of DeviceVM and Digital Performance. He holds an MBA from Harvard Business School and bachelor’s degrees in computer science and organization behavior & management from Brown University.

Yvonne DiVita , President , Windsor Media Enterprises, LLC.

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, the premier book on marketing to women online. Yvonne is President of Windsor Media Enterprises, LLC specializing in Publishing 3.0 using print-on-demand, as well as business blog building and social media strategy. She blogs at www.lipsticking.com for her business.
Yvonne is the past-president of the Rochester Chapter of Women in Communications, past-president of the Rochester Professional Consultants Network, and is the VP of Web Communications at RAMA (the Rochester Chapter of the American Marketing Association). She is interviewed and quoted throughout the net on marketing to women, social media for business, and publishing, and has presented at conferences such as Blogher, WOMMA, the Women’s Leadership Conference at Canisius College, and others.

Mike Dodge , General Manager , Atomic Online

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

Mike Dodge serves as the chief executive of a multi-media company with a portfolio of over 120 owned & operated and affiliated websites. These websites roll-up under 4 branded demographic hubs: CraveOnline.com, SheKnows.com, GameRevolution.com, and theFashionSpot.com reaching over 26 million unique visitors each month. Dodge oversees a team of 80 employees and 100+ contractors and freelancers responsible for editorial, operations, business development, marketing, sales, and product development.
He was formerly General Manager for the Home & Real Estate Division of Internet Brands, Inc. where he oversaw the division’s expansion from three to twelve major web properties and tripled revenue to over $20 million. He also served as CMO for Zensys A/S, a Cisco & Intel-backed wireless technology company, and held management positions with McKinsey & Co. and the Proctor & Gamble Company. He holds a BA in Political Science from the University of Chicago and an MBA from the Harvard Business School.

John Donahue , Global Director of Business Intelligence Analytics , OmnicomMediaGroup

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

As Global Director of Business Intelligence Analytics, John Donahue focuses on leveraging OMG’s share of the data to maximize institutional learnings, understand communication strategy effectiveness, as well as analyze ROI and consumer behaviors/trends. In addition John works to integrate these learnings back into OMGs tools and systems in order to further the goal of making analytics part of OMG operations.
John joined OMG in January 2008. Prior to OMG John headed the business intelligence initiatives for GroupM global. John began his career as a systems developer for The Media Edge in 1999. John also spent time at Business Objects, the world leader in business intelligence software, as the Senior Principal for Media and Marketing.

Lisa Donohue , CEO , Starcom USA

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Lisa Donohue and her clients have experienced great success during her 20+ years in the media agency business, simply because it’s always been her strategy to make it so. Now as CEO of Chicago-based Starcom – as of June 2009 – Lisa’s formidable strategic talent empowers her company to meet and exceed challenges on behalf of some of the country’s mightiest marketers, connecting them with their desired audiences through thoughtful media relationships and inspired communications models.
Prior to tackling the top job at Starcom, Lisa served as President, Truth & Design Group at Starcom MediaVest Group (SMG) sister agency MediaVest. In this strategic planning-centric role, she was charged with ensuring that all consumer contact disciplines work together, synchronizing message and media across communications channels. It was Lisa’s re-imagination and overhaul of planning that yielded Truth & Design’s revolutionary methodology – transforming the historically linear process into an ideas-based approach that best unearths insights and connects brands with consumers through proprietary tools and approaches.
A member of the MediaVest Executive Team, Lisa also oversaw the agency’s digital practice, as well as its Sight, Sound and Motion unit – which is the agency’s P&G-dedicated investment group. She also led the agency’s product development team, helping MediaVest garner 25 award winners and finalists in her last 12 months there – including Emmy, EFFIE, Creative Media Award, Adweek BUZZ and Reggies accolades.
A proven champion for talent development, Lisa helped create and sponsor MediaVest’s Impact Circle, an innovative next-generation initiative designed to leverage talent in new ways and activate future agency leadership.
Since launching her career in 1987, Lisa has exhibited strong strategic media thinking on a variety of accounts including Kellogg’s, General Motors, Miller, NYSE, Samsonite and Sony. Prior to her time at MediaVest, Lisa started her career at Starcom, working her way up to EVP/managing director on accounts including Morgan Stanley, Discover Card, Nintendo and Philip Morris Corporate.
Lisa is also a vital contributor to the global SMG network, active in its Leadership Board and its Global Product Committee. Further, she’s a board member for SMG Exchange (SMGX), the network’s initiative to better steward market intelligence, digital acceleration and client ad spend across its American agencies.
In 2006, Advertising Age recognized Lisa as a “Women to Watch” in the advertising and marketing industry. Additionally, she has participated as an active member in AWNY, the Advertising Women of New York. Her other career accolades include: the Chicago Magazine Association’s prestigious Bill Harmon Award for creatively and aggressively leading the print media industry; two Mediaweek “Plan of the Year” honors (1995, 2001); and two Cannes Media Lion victories (2001) for work on Nintendo.

Jere Doyle , President and CEO , Prospectiv

12:00 PM | Monday, 21 Sep, 2009 | Using Email to Make Your Performance Marketing Perform Better @ Alvin/Carnegie (5th floor)

Jere Doyle is Prospectiv’s Founder, President and CEO. Jere founded Prospectiv in 1999 and provides the visionary leadership that has established the company as a leader in the online customer acquisition industry. Prospectiv, based in Wakefield, MA., provides customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands helping them to build an in-house list of consumers interested in their products and services.

Joshua Dreller , VP, Media Technology & Analytics , Fuor Digital

11:15 AM | Monday, 21 Sep, 2009 | Campaign Attribution: From Pray & Spray to Performance & Profit @ Alvin/Carnegie (5th floor)

Joshua Dreller, 34, joined Fuor Digital as Director of Media Technology and Analytics in June 2007. Joshua’s responsibilities revolve around staying abreast of cutting edge digital technologies to maximize the effect of digital media on client goals. Joshua is fluent in the use of such cutting edge software as Mediaplex, Omniture SearchCenter and AdGooroo.
Joshua sits on the Standards Committee for the Web Analytics Association, a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. is a Certified Google Analytics Professional, Microsoft adExcellence member and Yahoo Search Ambassador and designates his expertise and commitment to their search marketing platforms. Joshua also authors the industry blog “In the Trenches” that reviews and reports on the newest features and products for search engine marketing professionals. He also routinely attends and speaks at industry conferences including OMMA, iMedia, SES, and ad: tech.

David Durham , President , DJD Media, LLC

4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market @ Broadhurst Room
4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market

David J. Durham is President of DJD Media, LLC, with over 30 years of consumer and business-to-business direct response experience. Mr. Durham spent 29 years with Phillips International where he led multiple start-up business units within Phillips in the consumer and B2B markets.
Most recently at Phillips (InvestorPlace Media), Mr. Durham started a series of stock and option trading services under the OptionsZone.com brand that have become both a successful publishing business and a fast growing advertising portal play. Before that, Mr. Durham led the launch of the company’s first venture into internet publishing with ChangeWave Research, which became the company’s largest expansion of totally online advisory services and publications. Prior to that, Mr. Durham was Group Publisher for the financial mutual fund newsletters and in 1989 launched the company’s trade magazine and conference business. Mr. Durham earned his BA from Grove City College.

Beth-Ann Eason , COO and GM , Beliefnet/Fox Digital Media

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

Beth-Ann Eason is GM and COO of Beliefnet.com, the leading multi-faith online community, acquired in December 2007 by Fox Digital Media. Ms. Eason came to Beliefnet from Martha Stewart Living Omnimedia (MSLO) where she was an SVP of online.
Before she joined MSLO, Ms. Eason spent six years at Yahoo! Inc., rising to the position of VP of Category Development where she was responsible for leading advertising solutions and client-focused partnerships. At Ziff Davis Media, Ms. Eason was SVP, Business Development, where she oversaw corporate sales and drove the integrated marketing strategy.
Ms. Eason is a 2006 inductee into the Advertising Hall of Achievement. She is currently on the board of the AAF and is the SVP of the board of the Advertising Club of New York, where she received the President’s Award in 2007. She has a BS in Marketing from Lehigh University.

Ben Edwards , Publisher , Economist.com

2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

Ben Edwards was appointed Publisher of Economist.com in March 2007 and Executive Vice President of The Economist Group in July 2008. As Publisher of Economist.com, Ben is responsible for setting The Economist’s online strategy and for developing the online product. He manages a global leadership team which designs the customer experience, develops the product, builds the publishing platform, acquires the customers and fulfills client orders.
Prior to The Economist, Ben worked at IBM, where he was Director of New Media Communications at IBM’s headquarters in Armonk. In this role, Ben pioneered social-computing applications in IBM’s external communications as well as for internal enterprise transformation. Before joining IBM, Ben enjoyed a 14-year career as a journalist, 10 of them with The Economist Newspaper, where he served as Finance Reporter in London, Tokyo Bureau Chief and American Business Editor in New York.

Steve Ennen , Managing Director , Wharton Interactive Media Initiative

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

Ross Fadner , Conference Programming Director , MediaPost

12:00 PM | Monday, 21 Sep, 2009 | Case Study: Building Brand Awareness Through Gaming @ O’Neill (4th floor)
4:00 PM | Tuesday, 22 Sep, 2009 | Creative Use of Branded Video Game Avatars @ O’Neill (4th floor)

Rachel Fishman Feddersen , Director , Parenting.com

4:00 PM | Tuesday, 22 Sep, 2009 | Carving the Next E-Mail Niche: Content Owners Find and Mine New E-Newsletter Terrain @ Ziegfeld (4th floor)

Rachel Fishman Feddersen oversees all editorial operations of Parenting.com, the online home of the Parenting and Babytalk magazine brands. Her efforts have led to consistent growth for Parenting.com, which has more than doubled in size since she joined Bonnier Corp.’s Parenting Group in 2007. Under Rachel’s leadership, Parenting.com has also been the recipient of numerous industry recognitions and awards, including a 2009 MPA Digital Award for Best Web-Only Tool and a 2009 National Magazine Award nomination for General Excellence Online.
Rachel has been creating and editing websites since the mid-1990s, with a focus on technical innovation, micro-targeted content, and user involvement. She has worked as site director of Meredith Corp.’s LadiesHomeJournal.com, where she won an award for online/offline brand strategy; as launch editor of WhattoExpect.com at Waterfront Media, the first online home for the blockbuster book series What to Expect When You’re Expecting; and as senior editor at Disney’s Family.com. She also oversaw the creation of Disney’s VacationTogether.com.
Rachel began her online career in 1995 as the city editor at Citysearch.com, where she helped shape the direction of New York City’s first online guide. In addition to her web development experience, she has also reported on New York City culture news as an on-air correspondent for MSG Metro Guide Television, and covered FDA and scientific research news as a reporter for FDC Reports’ The Pink Sheet. Rachel has been a frequent guest on WABC-TV’s Eyewitness News, WNBC-TV’s Today in New York, Fox 5’s Good Day New York, and the CW11 Morning News.

Brian Fitzgerald , President & Co-founder , Gorilla Nation Media

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Brian Fitzgerald is Co-founder and President of Gorilla Nation Media, LLC, the world’s largest online ad rep firm. Prior to founding Gorilla Nation Media in 2000, Mr. Fitzgerald was an Intellectual Property attorney at MGM Studios, where he represented some of the entertainment industry’s largest independent film distributors, music companies and talent, dealing with copyright, trademark, contractual and litigation issues. He co-founded Celebrity Blvd. prior to Gorilla Nation.

Jeff Flemings , SVP, Global Head, Social , VivaKi

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

He blogs, he tweets and likely is the most prolific Facebook user you know. As resident social media expert for VivaKi, Jeff Flemings helps clients join the rampant consumer conversations that are happening online. His end goal: to help clients harness the strategic and creative potential of social media.
As Renaissance Planner for Publicis Groupe digital/media entity VivaKi, Jeff brings a unique blend of consulting, planning and media insights and expertise to develop cross-channel platform solutions that drive growth for Publicis Groupe. These solutions come in the form of partnerships, tools, platforms and systems that participating VivaKi agencies – Denuo, Digitas, Starcom MediaVest Group and ZenithOptimedia – can bring to their clients.
In 2009, Jeff spearheaded the development and launch of the REAL (Reach, Engage, Amplify and Listen) Social Suite – a list of preferred marketing partnerships that provide high ROI social media solutions for agency brands to bring to their clients. Since the launch, the suite has been leveraged by more than half of Publicis Groupe’s top 20 clients and has recently been expanded to include a listening component, The Studio. The Studio, is a unique VNC solution that taps into the vast amount of digital content and conversations that occur online and assimilates this data into powerful visual displays.
Before joining VivaKi, Jeff was SVP/Founder of Digitas’ account planning division. In this role, he helped inform and inspire big marketing ideas for clients such as GM, Intercontinental Hotel Group, The Home Depot and AARP. He also led the Digitas Customer Insight Network, which integrates the capabilities and perspectives of account planning, primary research, analytics and media to understand consumers from multiple dimensions. Finally, he served as creator and editor of the Digital Hive blog, which offers perspective on how consumers and marketers are responding to the evolution of digital marketing. A key architect of Digitas’ evolution into a creative marketing powerhouse, he played a key role in developing Digitas’ Active Branding philosophy, building its client roster and defining the agency’s brand essence.
Prior to joining Digitas, Jeff spent a decade at Arnold Worldwide (best known for rebuilding the Volkswagen brand in North America), where he co-created the agency’s Brand Essence^TM brand approach, co-founded its award-winning Consumer Insight Group, and ran Cipriani Kremer Design, Arnold’s strategic brand consultancy. At Arnold, Jeff also developed leading-edge account planning techniques and applied them to create brand- and business-building communication programs for companies like McDonald’s and Seagram’s, both above and below the line. The integrated marketing campaign for The Hartford Financial Services Group that Jeff guided at Arnold received an Effie aware for excellence in effectiveness.
Jeff is an honors graduate of the Harvard Business School (where he focused on creativity management and consumer behavior), co-author of two HBS cases which he teaches at the school annually, and a contributor to the Harvard Business Review, as well as numerous other online and offline publications. He has guest lectured at many colleges and universities, as well as many Fortune 500 companies and industry events. He began his career in management consulting, and also has client-side marketing experience at a major mutual funds company. He is a Phi Beta Kappa graduate of Amherst College, where he majored in history and international relations.

Michael Foschetti , Managing Director , Mobisix

4:45 PM | Tuesday, 22 Sep, 2009 | Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? @ Alvin/Carnegie (5th floor)

Augustine Fou , Group Chief Digital Officer , Omnicom Healthcare Consultancy Group

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

Gian Fulgoni , Chairman and Co-Founder , comScore, Inc.

11:15 AM | Monday, 21 Sep, 2009 | Campaign Attribution: From Pray & Spray to Performance & Profit @ Alvin/Carnegie (5th floor)

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world.
From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of scanner data to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.
In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.
Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM).
Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an MA in Marketing.

Toby Gabriner , President , Adap.tv

4:45 PM | Monday, 21 Sep, 2009 | Recency, Relevance and Resonance: The 3 R’s Of Measuring Engagement @ Booth/Edison (5th floor)

Toby started out in the online advertising industry in 2000 as President of Freestyle Interactive, and led and grew the agency until its acquisition by Carat Interactive in 2003. At Carat Interactive, he started out as COO and grew the agency from 100 to over 200 people, while increasing revenues and profits by 60%. He eventually took on the role of President where he oversaw all aspects of the interactive division of Carat in the US, including five offices, 275 employees and a stable of blue chip clients including Pfizer, Adidas, RadioShack, Kodak and Philips. Under his guidance, revenue and profits grew over 50% annually and media billings grew to over $300M from a base of $75M. In 2006, Toby joined [x+1], a marketing optimization and media company, as CEO. Most recently, he was CEO of Adzilla, a company focused on utilizing ISP clickstream data to provide behavioral targeting.

Brendan Gahan , Syndication Supervisor , Mekanism

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Brendan heads up Mekanism’s industry leading content syndication program, bringing significant experience and expertise in creating online viral hits utilizing a network of digital influencers, applications and UGC sites.

Joe Gallagher , EVP of Sales , BBE, Inc.

4:00 PM | Tuesday, 22 Sep, 2009 | Battle for Your Marketing Budget: Is Online Video Worth It? @ Alvin/Carnegie (5th floor)

With over 20 years in media sales, Joe Gallagher now heads up BBE’s Sales Department.
Formerly the Vice-President of Multi-Media Sales for The Wall Street Journal, Joe managed all advertising efforts for The Journal franchise including print and digital sales for the New York region, the Southeast U.S. and Latin America. He joined Dow Jones, the Journal’s parent, in 2006, as National Sales Director of its online division.
Previously, he was at Tribune Company, as National Sales Director for Tribune Interactive. Before that, he was National Sales Director for Real Media. He began his sales career in 1987 at Mega Advertising, the cable interconnect in Washington, DC and a subsidiary of Media General, Inc.
Joe holds a B.A. degree in Pre-Law Studies from Marquette University. He is a founding member of 212, New York’s Interactive Advertising Association, and a member of OPA, the Online Publishers Association.

Rob Garner , Search Strategy Director , iCrossing

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Jon Gibs , VP, Media Analytics , Nielsen Online

4:45 PM | Monday, 21 Sep, 2009 | Recency, Relevance and Resonance: The 3 R’s Of Measuring Engagement @ Booth/Edison (5th floor)

Jon Gibs is VP, Media Analytics for Nielsen Online. He specializes in research methodology design and development using their wide array of media measurement, social media and market research products. With over 10 years of market research experience, Mr. Gibs previously managed the U.S. based survey group for Nielsen Online. Using their suite of MegaPanel products and BuzzMetrics CGM analysis, he has in-depth experience in helping clients develop surveys and measurement methodologies to meet their strategic and tactical needs.
Before Nielsen Online, Mr. Gibs was an analyst and analytics director at Jupiter Research. During his time there he developed numerous client reports based on primary survey analysis. He specialized in developing analyses merging behavioral and survey analysis to develop further insight into a wide array of online consumer markets.
Mr. Gibs received a Master’s Degree in Geography, specializing in spatial statistics, from the State University of New York at Buffalo. His Bachelor’s Degree is from Clark University in Geography.
Mr. Gibs’ expertise has been sought out by many news outlets including MSNBC, CNBC, The New York Times, Ad Age and CBS MarketWatch.

Michelle Gildea , Director of Site Optimization , Razorfish

11:15 AM | Tuesday, 22 Sep, 2009 | Measuring the Right Results In Email Marketing @ Alvin/Carnegie (5th floor)

At Razorfish, Michelle manages a team of 12 Site Optimization Experts and Web Analytics Consultants who specialize in a variety of platforms including Google Analytics, Optimost, SiteCatalyst, Tea Leaf and WebTrends. Her team provides web analytics audits and implementation strategies as well as data informed site design and Advanced Optimization using a proprietary Razorfish tool. Michelle brings 20 years of technology leadership and experience, including many years as a consultant and as a Senior Implementation Engineer onsite at AOL for Omniture implementing and managing several hundred advanced and custom SiteCatalyst implementations.
Michelle received a Bachelor of Science in Quantitative Business Analysis from Pennsylvania State University, with a concentration in Economics and completed a Master’s program in Technology Leadership at University of Virginia. She has a background in adult education and web analytics tool adoption, training and governance. Michelle also teaches Java Programming as an Adjunct Professor at George Mason University.

Luke Glasner , Email Director , Rodman Publshing

11:15 AM | Tuesday, 22 Sep, 2009 | Measuring the Right Results In Email Marketing @ Alvin/Carnegie (5th floor)

Luke Glasner is an outspoken advocate of email marketing and the email channel to help businesses succeed in a challenging environment. At Rodman Publishing, Luke created and developed the email programs for 12 B2B trade publications, building significant revenue streams for the company. Luke also recently launched Glasner Consulting, a digital marketing consulting practice, focusing on email. Luke is an active member of the Email Experience Council, where he is the co-chair of the Measurement Accuracy roundtable and has served on the List Growth & Engagement roundtable for the past three years. Luke contributes regularly to several industry blogs, including his own blog at AlltheNewFitToSend.com or follow him on twitter @Lukes_Tweets .

Brett Goffin , Head of Industry, Retail , Google Inc.

11:15 AM | Monday, 21 Sep, 2009 | Beyond the Click: Planners Use Search Beyond SEM @ Booth/Edison (5th floor)

Brett Goffin has been at Google for 6 years, primarily focused on the business of Fortune 500 Retailers. His role involves having a strategic national viewpoint, sharing best practices at-large. Brett most recently held the title of Head of Trade Promotion. In this role, he was in charge of applying the concept of trade promotion into Google’s sales and product strategy as well as focused on the "Online 2 Store" project.
Brett is an industry leader who has represented Google publicly at numerous industry events. Additionally, he is on the board of directors of the Electronic Retailing Association and Chairman of it’s Education Committee. Prior to Google, Brett was in rich media technology sales and was an Account Group Director at the interactive agency, Beyond Interactive where he worked on accounts such as GlaxoSmithKline, Canon, and Verizon.

Arthur Goihkman , Co-founder, COO , Cellufun

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

As COO and a co-founder of Cellufun, Arthur helps set Cellufun’s strategic direction and oversees business development initiatives. Arthur has 20 years experience running technology companies and shaping them into highly profitable businesses. Prior to Cellufun, Arthur led the turnaround of Spiderphone Conferencing, a dotcom era telecom startup, where he continues to serve on the Board of Directors. Arthur graduated from Brooklyn College with a BS in Computer Science.

Aaron Goldman , Managing Partner , Connectual

11:15 AM | Monday, 21 Sep, 2009 | Beyond the Click: Planners Use Search Beyond SEM @ Booth/Edison (5th floor)

Aaron Goldman is a ten-year digital marketing veteran and Founder/Managing Partner of Connectual, a rep firm dedicated to connecting the digital marketing ecosystem and driving growth for its inhabitants. Services include digital marketing consulting and representation for marketers, agencies, media companies, and technology providers. Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, Goldman helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search media billings. In his role on the executive team, Goldman managed corporate marketing, industry relations, and business development, landing new accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others. Prior to Resolution Media, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com/IAC. For about five years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network-based campaigns, site-specific sponsorships, e-mail marketing, lead generation, and search engine marketing for clients including Allstate, Disney, Ford, General Motors, JC Penney, Microsoft, Procter & Gamble, Sears, The Home Depot, Verizon, and Walgreens, among others. Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association (CIMA). He has been published in iMediaConnection and DMNews and has a regular column in MediaPost’s Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation (AAF) and University of Illinois at Urbana-Champaign. He’s also a frequent speaker at industry trade shows such as SES, OMMA, and Search Insider Summit. Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not doing the “Connectual thing,” Goldman enjoys spending time with his wife, Lisa, daughter, Eliara, and trying to keep up with 15 blogs and Twitter.

Eli Goodman , Search Evangelist , comScore, Inc.

11:15 AM | Monday, 21 Sep, 2009 | Beyond the Click: Planners Use Search Beyond SEM @ Booth/Edison (5th floor)

Mr. Goodman leads the business development team for comScore’s Search division, where he plays an integral role in driving the development, sales and marketing of comScore’s search products. He is a 10-year veteran of the technology and market research industry, with experience in marketing research, search, online media, and events. Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services and publishing. Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations. Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City.

Bill Gossman , CEO , hi5 Networks, Inc.

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

Bill brings more than 25 years of experience building and leading high-growth organizations in digital media, advertising and mobility. Prior to hi5, he served as CEO of Audience Science, a pioneer in behavioral targeting and online audience monetization. Bill is an Executive in Residence with MDV-Mohr Davidow Ventures, and has held roles in several MDV companies, including CEO of Sabrix, CFO of nLight, and Strategic Advisor to Quake Technologies, acquired by AMCC. Bill serves on the boards of Audience Science and Pelago, and is a personal investor and advisor to iLike, RealSelf and Kickball Labs. Bill previously co-founded @mobile, a wireless Internet company, where he was COO and CFO and engineered the company’s $400 million merger with Software.com (Openwave Systems). Bill holds a Bachelors degree from Cornell University, a Master of Science degree from MIT, and an MBA from the University of Maryland.

Tim Grace , Senior Manager, Consumer Products , Apartments.com

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Tim Grace is responsible for strategy and development of consumer-facing products at Apartments.com. Much of Tim’s work is focused on creating leading mobile experiences across SMS and both web native applications.
Prior to joining Apartments.com, Tim managed consumer marketing and insight initiatives at Cars.com and spent several years at a research consultancy advising brands on market positioning, communications strategy and creative development.

Jordan Greene , Principal/Mobile Media , MellaMedia

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

Jordan Greene has been on the forefront of the mobile industry for over a decade. At Mella Media, he brings mobile engagement expertise and vast experience to clients, enabling each to gain a significant advantage in the current U.S. environment. He advises brands, agencies, media companies and mobile platforms on strategies to achieve business goals, while showing what mobile media can truly yield. Working with both buy and sell-side clients enables Jordan to bring the true pulse of the market to each project. His creative vision and unique understanding of how to use the mobile phone as a marketing vehicle consistently prove the value of mobile as an integral part of a larger marketing campaign.
For clients in a wide range of industries, Jordan develops strategies and campaigns to directly reflect corporate objectives and turn the confusion of the mobile marketplace in the client’s favor. He is a trusted partner to companies including Johnson & Johnson, MSG, Universal McCann, NBC Universal, and MediaCom. First-time, and seasoned mobile clients alike, benefit from seamless access to Jordan’s progressive views of mobile, as well as his network of best-of-breed service providers.
Additionally, Jordan contributes articles and op-ed pieces to publications, and sits on conference panels to push the overall mobile marketing industry into the everyday media vernacular. He is active in the overall mobile community, creating the next possibilities with operators, agencies, brands, and suppliers. He has been widely praised for his ability to bridge to gap between the operational know-how of the mobile world and the business and creative environments to wield it.

Matthew Greitzer , VP, Search Marketing , Razorfish

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Matthew Greitzer is Vice President of Search Marketing and Head of ATOM Systems at Razorfish, one of the largest global interactive ad agencies. Matt started Razorfish’s search marketing practice in 2002 helping to build it into one of the largest full service search marketing organizations in the world. Prior to this, Matt served in various operational and search-related roles at Razorfish since joining the company in 1998, and also founded Bin 55, an interactive consulting company focusing on web marketing for small businesses. Matt was named “40 Under 40” by Crain’s NY Business in 2007 and is a graduate of Bowdoin College.

Rob Griffin , SVP, Global Director of Search, North American Director of Analytics , Media Contacts US

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Rob has been instrumental in helping shape Havas Digital’s Media Contacts search offering into one of the most respected in the industry. Responsible for providing strategic guidance and leadership to a dedicated Search division, Rob’s expertise has allowed HD to expand exponentially in this important, fast-growing area.
Having demonstrated ample product development skills, Rob has recently been charged with heading up the agency’s North American Analytics group as well as overseeing Search operations globally.
Rob has had two stints with Media Contacts, during the most recent he has built a team managing programs for clients like Fidelity, Valspar, Air France, BGI, Reckitt Benckiser, and Vonage. He is a regular panelist and presenter at industry events. In addition to serving on the Advisory Board of Media Post’s Search Engine Insider shows, he is an active member of both the AAAA’s Search Engine Marketing committee as well as BIMA’s (Boston Interactive Media Association) Programming committee. He is also a board member on the MMA (Mobile Marketing Association).
Rob has worked within the interactive space since early 1996, when he started his career at The Family Education Network. He later moved into an analytics position at The Laredo Group before joining the agency world. Rob received his BBA in International Marketing from the University of Rhode Island. Currently Rob’s world revolves around his wife, new son, and 4 year old golden retriever.

Liz Gumbinner , Publisher, Editor-in-chief , Cool Mom Picks

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

Liz Gumbinner is an award-winning ad agency creative director by background, but online is best known as the author of the parenting blog Mom-101 and Publisher and Editor-in-Chief of the influential shopping blog Cool Mom Picks. She appears on Nielsen’s 2009 list of the top 50 online "Power Moms" and was named by Forbes as one of 10 Mommyhood Gurus. In July, Liz joined with three other bloggers to launch the much buzzed about Blog With Integrity intiative, a voluntary pledge created in part to inspire constructive conversation around the topic of blogging ethics, disclosure and transparency.

Scott Hagedorn , CEO US , PHD

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Scott runs PHD in the US, and is responsible for over $4B in client media investments annually (as reported by RECMA). He provides strategic vision and leadership across PHD’s seven regional US offices. Scott brings experience working with major accounts in addition to a highly successful and superior new-business track record.
In his 14 years in Marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity.
Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital’s US properties in New York, Chicago, Los Angeles and San Francisco. Prior to OMD, he was the Chief Interactive Officer of Omnicom direct agency, Rapp Worldwide.
Scott was named to Crain’s 40 Under 40 list in 2008. He is happy to report that he is still under 40.

Brian Halligan , CEO and Co-Founder , HubSpot

4:30 PM | Monday, 21 Sep, 2009 | Transforming Social Media Connections into Qualified Leads @ Broadhurst Room
4:30 PM | Monday, 21 Sep, 2009 | Transforming Social Media Connections into Qualified Leads

Brian Halligan is founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now frequently lectures at MIT and Harvard on the science of selling and marketing. Brian coined the term inbound marketing and is author of an upcoming book entitled Inbound Marketing: Get Found in Google, Blogs, and Social Media to be published by Wiley in the Fall 2009.

Dax Hamman , VP, Display Media , iCrossing

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

Dax Hamman founded and now leads iCrossing’s global Display Media group. He has eleven years in the digital space with experience in search, media, usability/accessibility, creative, technical management and affiliate marketing.
Prior to joining iCrossing, Hamman was the International Managing Director at Bluestreak where he was responsible for overseeing all European operations, and was heavily involved in overseeing client campaign strategy. Before Bluestreak, he managed Business Development and Client Services for new media agency Pod1. Other experience includes consulting projects to HP on usability and accessibility. He also founded and operated an affiliate marketing company. Hamman has a Bachelor of Science (Honors) degree from University College London.

Larry Harris , CEO , Ansible Mobile

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

Larry Harris is chief executive officer of Ansible, a worldwide mobile communication services company. A joint venture of Interpublic and Velti, Ansible works with brands, agencies and content providers to develop and deploy cost-effective, measurable mobile marketing solutions.
Mr. Harris joined Ansible in 2007 from Draftfcb, where he served as executive vice president, director of integrated and cross-cultural communications, with the purpose of leading, building and promoting a multicultural marketing offering for several existing North America clients. Most recently, he led the IPG/Facebook collaborative team, which helped clients and IPG agencies develop innovative research and marketing programs that leveraged the popular social networking platform for competitive advantage. Prior to joining Draftfcb, Mr. Harris founded and led FCBi Digital. As Senior Vice President, Executive Producer and Digital Creative Honcho (and, yes, that was his actual title), he led online strategies and creative development for a broad array of clients, including AT&T, HP, Merck, MetLife, JPMorganChase and Qwest.
Mr. Harris migrated to digital after many years as a "traditional" creative. In fact, before starting up FCBi, he was a creative director at Foote, Cone & Belding, working on Chase Bank, Lucent, MetLife and NCR. He joined FCB’s New York office in 1995 after a five-year stint at DMB&B, St. Louis, where he was an associate creative director on Budweiser and O’Doul’s.
A Harvard graduate, Mr. Harris sits on several boards and advisory boards, including The Institute for the Recruitment of Teachers at Phillips Academy, New Yorkers for Children, the MacDowell Colony and The Appleseed Foundation.
Born in Harlem a long time ago, he loves music (mostly jazz and the blues but a lot of everything else), travel, literature, movies, teaching, studying (leadership and finance), long walks by the ocean, cooking, helping others, playing chess and hanging with friends and family. Blessed with a mad, cool wife and two hilarious little kids, he lives in New York City.

Andrea Harrison , Strategy Director , Razorfish

12:00 PM | Tuesday, 22 Sep, 2009 | Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox @ Ziegfeld (4th floor)

Elizabeth Harz , Senior Vice President, Global Media Sales , Electronic Arts, Inc.

4:00 PM | Tuesday, 22 Sep, 2009 | Creative Use of Branded Video Game Avatars @ O’Neill (4th floor)

Elizabeth Harz is SVP of Global Media Sales at EA. She oversees a team that works across EA’s Labels including EA SPORTS, EA Games, The Play Label and Pogo.com. Elizabeth works to inspire marketers to connect with consumers through interactive entertainment.
Elizabeth’s team provides industry-leading marketing opportunities for the world’s most popular games including Need for Speed, Madden NFL football, The Sims and Pogo. She leads media sales across all EA ad vehicles, including sponsorship, dynamic in-game ads, web advertising, Pogo.com, social networks and mobile games.
Elizabeth has nearly twenty years of sales and general management experience at media companies like Yahoo!, CNET, ZDNet and PC Magazine. She lives in New Jersey with her husband and two daughters.

Liza Hausman , VP, Marketing , Gigya, Inc.

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Liza runs marketing and analytics for Gigya, working with clients like Coca-Cola, Nike and Kraft to distribute and optimize social marketing campaigns. Liza has focused on improving advertising and marketing performance since her early days as a media planner; a veteran of the world of traditional brand advertising at FCB, retail marketing as a consultant with Booz Allen Hamilton, and online marketing with QuinStreet, one of the world’s largest direct response advertisers, she has been focused on marketing accountability throughout her career. Liza is also an active member of the IAB, leading work on the IAB’s recently released paper “Social Media Ad Metrics Definitions." Liza earned her B.A. in Rhetoric from U.C. Berkeley and her MBA from the Kellogg Graduate School of Management.

Erin Healey , Ecommerce Marketing Manager, Nautica & Kipling Brands , VF Sportswear, Inc.

12:00 PM | Monday, 21 Sep, 2009 | Using Email to Make Your Performance Marketing Perform Better @ Alvin/Carnegie (5th floor)

Jon Heller , Co-Founder, Co-CEO , FreeWheel

4:00 PM | Tuesday, 22 Sep, 2009 | Battle for Your Marketing Budget: Is Online Video Worth It? @ Alvin/Carnegie (5th floor)

Jon held P&L operating positions for over ten years at DoubleClick, Yahoo, and Visible World. He knows how to make online advertising work, inside and out.

Darren Herman , President , Varick Media Management

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

As the President of Varick Media Management and Head of Digital Media at MDC Partner’s leading media agency, The Media Kitchen (part of kbs+p), Herman brings 12 years of digital media experience, senior level leadership, and the ability to drive both simple and complex strategies to solve marketing problems using the Internet.
Before joining The Media Kitchen in 2007, Herman was no stranger to Silicon Valley and Silicon Alley having raised over $50MM in venture capital for his own successful digital media startups and over $30MM for startups he was advising. From 2004-2007, he was the founder of IGA Worldwide, the leading independent in-game advertising platform for retail distributed video games.
Company Description: Varick Media Management is wholly owned by MDC Partners and is the next generation Demand Platform for agencies and brands. VMM provides Audience Driven Media^TM and insights for both MDC agencies and brands directly. VMM is headquartered in New York, NY and launched in September of 2008.

Andrew Heyward , Senior Advisor , Marketspace LLC

2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

Andrew Heyward is a nationally recognized expert on journalism and the changing media landscape. He is a consultant to media companies and a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping clients transform their businesses by using digital media to drive growth and revenue.
Heyward was President, CBS News, from January 1996-November 2005.
During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability. Under Heyward’s leadership, CBS News’s tradition of journalistic quality and integrity was recognized with an extraordinary number of broadcast journalism’s most prestigious awards. Heyward also spearheaded CBS News’s move into digital media.
Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and was also responsible for developing and launching 48 HOURS.
Heyward was graduated magna cum laude from Harvard University with a B.A. in history and literature.

Eric Hippeau , CEO , The Huffington Post

2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

Eric Hippeau is the Chief Executive Officer of The Huffington Post (www.huffingtonpost.com), a leading news and opinion site which in four years has become an influential media brand -- "The Internet Newspaper." Hippeau joined HuffPost in June 2009.
Prior to joining HuffPost, Hippeau was managing partner at Softbank Capital, a New York and Boston-based venture capital fund specializing in early stage investments in technology and digital media. Hippeau joined Softbank Capital in 2000 from Ziff-Davis, Inc., where he was Chairman and CEO. During his career at Ziff-Davis, Hippeau was early to recognize the growth potential of online media. Under his stewardship, ZDNet became one of the few successful examples of a strong online business model evolving from traditional magazine content, and he was instrumental in SoftBank’s first investment in Yahoo! in 1995. Hippeau was also responsible for founding ZDTV, a cable channel dedicated to technology and the Internet.
Hippeau serves on the boards of several public and private companies, including Yahoo!, Starwood Hotels and Resorts Worldwide, Thumbplay, The Huffington Post, BuddyMedia,and BuzzFeed. He is also on the investment committee for the SB Asia Infrastructure Fund. Hippeau graduated from the Lycee Francais de Londres and attended the Sorbonne University

Dan Hodges , Head of Global Sales: Digital, Mobile & Emerging Products , Associated Press

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

Daniel Hodges, Head of Global Sales, Mobile & Emerging Products, Associated Press: Prior to AP, he lead the largest global sales force dedicated to mobile advertising and marketing in the world at Nokia Interactive. In 2008, his team won the MMA Award for Innovation with mobile advertising for the work they did with Unilever’s Seda Teens. He has worked for over twenty year’s at several of America’s premiere media companies and advertising agencies. He has held leadership positions, Discovery Communications, Inc. (DCI), WebMD/Medscape Inc., MediaVest, BBDO and Foote Cone & Belding. He has been an early innovator with the Internet in 1995, Interactive Advertising in 1996, VOD in 1998 and Mobile in 2006. While at Discovery, Hodges was part of an executive sales team rated the number one sales force in the U.S. media industry six years in a row. His responsibilities at DCI included developing sales strategies, website sales, marketing and client presentations, and new technologies. Mr. Hodges participated in the first cable interactive TV test, the strategic planning for "Your Choice TV", and he is a frequent speaker both internationally and domestically on Internet, mobile and interactive TV panels. While at DMB&B, Mr. Hodges managed the largest agency TV buying assignment of record, the $900 million Procter & Gamble account. This assignment included managing P&G’s worldwide program assets. Mr. Hodges has served as a Board Member, advisor and/or consultant to companies in the Internet, mobile and television industries.

Sarah Hofstetter , SVP, Emerging Media & Client Strategy , 360i

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

A results-oriented marketer with more than a decade of related experience, Sarah Hofstetter leads 360i’s social and emerging media group. Under Sarah’s leadership, the group delivers forward-thinking and brand-relevant strategic counsel on marketing opportunities across social platforms and emerging online technologies to clients including NBC Universal, JCPenney, Reckitt Benckiser and more. In addition, Sarah oversees a large team of digital publicists who maintain 360i’s proprietary Digital Word of Mouth (DWOMSM) service, building and nurturing relationships with online influencers - such as bloggers, editors, forum moderators and fan site creators - to drive buzz and editorial coverage on behalf of 360i’s clients.
Prior to joining 360i, Sarah was President and Founder of Kayak Communications, a boutique marketing agency focused on developing brand strategy and communications plans for new media brands such as Adobe Systems, Vibrant Media, Covad and Bolt Media. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world’s first providers of VoIP technology. There, she held a variety of senior positions, most recently Senior Vice President of Corporate Communications, where she was charged with developing the company’s communications and brand strategy.

David Honig , Advisor and Co-founder , Media6degrees, Inc.

David Honig co-founded Media6° and was a full-time employee with the Company until July 2009. An online advertising veteran with more than a decade of online advertising experience, prior to co-founding Media6° Mr. Honig was Vice President, Media, at Didit Search Marketing where he created SearchConnect^TM, the first integrated media platform that combined Search & Display advertising with Re-Targeting. Under his direction, SearchConnect won the ClickZ Marketing Echo Excellence Award in 2003 for Best Behavioral Targeting Personalization Technology. Prior to Didit, Mr. Honig was Vice President, Business Development, at Conducive Corp. where he helped develop the EbayKeywords program which was launched by Ebay in six countries, including the United States. While there, David also established strategic partnerships and lasting relationships with top industry and leading online ad networks. Prior to that, David spent four years in sales management at online ad giant DoubleClick, which has since merged with Google.

Alex Hooshmand , VP, Product and Operations , BlueKai

11:15 AM | Monday, 21 Sep, 2009 | Beyond the Click: Planners Use Search Beyond SEM @ Booth/Edison (5th floor)

Pam Horan , President , Online Publishing Association

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

Pam was appointed President of the Online Publishers Association (OPA) in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system.
Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College.

Ryan Huber , Founder and CEO , Betwyx

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

Ryan Huber has been a social network advocate for the past 8 years. In 2008 Ryan founded betwyx to help simplify a user’s social presence online while providing social graph portability to next generation social networks. As a serial entrepreneur, Ryan has a unique product eye and has quickly made a name for himself in the social network industry. Prior to betwyx, Ryan spent 5 years focused on business development, marketing, and launch strategies for a variety of early stage startups. Ryan also spent 2 years running professional Track and Field for Nike after graduating from Indiana University’s Kelley School of Business.

Darren Huston , Corporate Vice President, Consumer & Online , Microsoft Corp

1:45 PM | Tuesday, 22 Sep, 2009 | KEYNOTE: Harnessing New Digital Tools to Fuel Your Marketing Plans @ Westside Ballroom- South

Darren Huston is the Corporate Vice President of Microsoft’s Consumer & Online (C&O) organization. C&O is responsible for Microsoft’s global online advertising sales and the marketing of Microsoft’s consumer products including Windows, Windows phone, MSN, Windows Live and Bing.
Huston spent three years prior to his current role, leading Microsoft’s second-largest subsidiary, Microsoft Japan. Huston joined Microsoft in September 2003 as Corporate Vice President of the Small and Mid-Market Solutions & Partners Group in the United States.
Prior to joining Microsoft, Huston held senior leadership positions in major global companies. He was a Senior Vice President at Starbucks Coffee Company, in charge of acquisitions, alliances and new product development. Notably, he led the rollout of the Starbucks Card and Wi-Fi to Starbucks stores around the world. Before Starbucks, Huston was an executive in McKinsey & Company’s marketing and strategy practices, working with senior business leaders across a variety of industries. Prior to his position at McKinsey, Huston was an economic advisor in the Canadian government, helping to negotiate the 1992 Earth Summit and the original global accords on climate change and biodiversity.
Huston has a bachelor’s degree in economics from Trent University in Canada, a master’s degree in economics from the University of British Columbia, and an MBA from Harvard University. Huston is also a graduate of the United World College in Trieste, Italy.
In his free time, Huston enjoys exploring the world with his wife and two children.

Jon Ingalls , CEO , TrackSimple, Inc.

4:45 PM | Monday, 21 Sep, 2009 | Recency, Relevance and Resonance: The 3 R’s Of Measuring Engagement @ Booth/Edison (5th floor)

As Co-founder and Chief Executive Officer of TrackSimple, Jon leads the team with a simple mission towards "Data 2.0". Data 2.0 is about bringing different data sources together and leveraging it continuously to best predict opportunities and avoid pitfalls. Today, TrackSimple is processing terabytes of data from ad-servers, order-management systems, analytics engines, and other data providers to provide continuous reporting and revenue recommendations.
Before stepping down in 2007 to pursue TrackSimple Jon Ingalls held several roles at Amazon.com (NASDAQ:AMZN), delivering Amazon’s Service Oriented Architecture, technical liaison to Amazon’s Merchant.com sales efforts and finally as Director of Performance. Jon drove the dramatic expansion of Amazon’s data network, resulting in of one of the largest data processing infrastructures on the planet, capable of mining huge amounts of information in near real-time. Today those systems continue to collect, process, and drive millions in revenue every day powering Amazon’s thirst for data on a gigantic scale.

Max Kalehoff , VP, Marketing , Clickable

8:30 AM | Tuesday, 22 Sep, 2009 | OPENING REMARKS: The View From Here @ Westside Ballroom- South

Raj Kapoor , Global Director, Product Planning & Marketing, Mobile Advertising , Microsoft

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Raj Kapoor is the global director of product planning and marketing for Microsoft Mobile Advertising. Raj is responsible for defining the mobile advertising product strategy for Microsoft Mobile Advertising globally. He leads the product marketing and planning teams across Microsoft and its partner ecosystems to help increase the demand for mobile search and display by launching new and improved monetization capabilities and mobile advertising solutions.
Prior to joining Microsoft, Raj was Director of Mobile Advertising Products at Yahoo!, leading the product strategy, product planning and product management for Yahoo!’s mobile display and mobile search advertising products, as well as the launch of Yahoo!’s global mobile ad network. Raj’s earlier experience includes product launches of multiple innovative internet products at Oracle including Secure Enterprise Search. In addition, Raj has held brand management positions with Unilever, driving product marketing, advertising strategy and go-to-market planning for leading Unilever brands.

Dan Kashman , SVP, Business Development , Reprise Media

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

As Senior Vice President of Business Development, Dan Kashman oversees Reprise Media’s marketing and new business strategies, as well as the day-to-day operations of the company’s Search Engine Optimization and Social Media Marketing lines of business.
Before joining Reprise Media, Dan served as General Manager and Vice President of Business Development at Root Markets, where he executed co-branded lead generation programs with top-tier online publishers including the New York Times.
In 2001, Dan founded and served as CEO of Precision Loyalty, a customer-relationship marketing firm. Earlier in his career, he spent four years at American Skiing Company as the Vice President of Strategic Planning and Investor Relations, where he helped lead the company in raising more than $900 million in growth and acquisition capital, including a successful initial public offering.
Dan began his career as a financial analyst at the investment-banking firm Houlihan Lokey-Howard & Zukin. He received his B.A. in economics from Dartmouth College.

Michael Kassan , Chairman & CEO , Media Link LLC

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is founder and Chairman/CEO of Media Link, LLC, a leading Los Angeles and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. Media Link provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning, and competitive analysis many of the Fortune 100’s biggest global brands such as Microsoft, AT&T, Unilever, Colgate-Palmolive, The Walt Disney Company, Viacom, Fox Television Studios, Comcast, Bain & Co., GSO Capital (Blackstone), Cerberus Capital Management, General Atlantic, Fremantle, General Motors, and Sony. Mr. Kassan previously was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 where helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment). Mr. Kassan, an attorney, was also counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro.
Mr. Kassan is often called upon as speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and where tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.
Mr. Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy, the Cultural Affairs Commission – City of Los Angeles and has also has been Chairman of the State Senate Select Committee on the Entertainment Industry.
Mr. Kassan plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.

Terence Kawaja , Managing Director , GCA Savvian Advisors

12:45 PM | Monday, 21 Sep, 2009 | LUNCHEON KEYNOTE: How the New Socialism Is Destroying the Old Capitalism @ Westside Ballroom- South

Terence Kawaja is a seasoned investment banker with 20 years of experience. He ran Global Media M&A at Citigroup and Credit Suisse and has operating experience as a public company CFO. For 15 years, Terence helped consolidate the traditional media industry, advising on over $300 billion of transactions for leading firms including AOL, AT&T, AMFM, Bell Canada, CBS, Clear Channel, Comcast and Cox.
For the last 5 years, Terence has focused on the digital media sector. Terence is a Managing Director at GCA Savvian Advisors, a global investment banking firm. At GCA Savvian, Terence advises some of the leading companies in the digital media space as well as more traditional media firms as they manage their way through the rapidly changing landscape.
Mr. Kawaja received an MBA from the Schulich School of Business, a JD from Osgoode Hall Law School and a BA in Economics from the University of Western Ontario.

Randy Kilgore , CRO , Tremor Media

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Sang Kim , Founder and CEO , Ripple6

12:00 PM | Tuesday, 22 Sep, 2009 | Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox @ Ziegfeld (4th floor)

Sang Kim, the Founder and CEO of Ripple6, is responsible for the strategic direction and growth of the company. Sang founded Ripple6 with a vision and technology that connects people in meaningful and relevant ways and enables them to share and discover information through those connections.
Prior to Ripple6, Sang was the Vice President of Sales & Marketing with online market research startup, Invoke Solutions. There, Sang grew the company’s F500 client base as well as led the strategic direction of its products. He spent a three year tenure with Net Perceptions, first as product manager and then as the Founder and General Manager of the Knowledge Solutions Business Unit. He was a manager at McKinsey & Company in New York focused on Knowledge Management, Collaboration and related Artificial Intelligence technologies.
Sang received his B.A. in Sociology from Columbia University.

Paul Kontonis , VP Branded Entertainment , MATTER

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Patricia Korth-McDonnell , Director, Product Strategy , HUGE

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

Patricia Korth-McDonnell oversees the Product Strategy group in HUGE’s Brooklyn headquarters. In this role, she partners with clients and senior staff at HUGE to drive strategy for large scale initiatives. Patricia has lead strategy in engagements for clients including The Walt Disney Company, Warner Music Group, CNN, Target, Nintendo Columbia University, and Cellular South.
Prior to joining HUGE Patricia worked in traditional and interactive marketing with companies in the areas of publishing, fashion, and the non-profit sector. Patricia received a B.A. in Individualized Study with a concentration in Art and Politics from New York University.

Gary Kreissman , Founder , Group PRM

4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market @ Broadhurst Room
4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market

Gary Kreissman has over 25 years experience in marketing, sales and general management, with particular expertise in online financial marketing. He recently founded Group PRM, which is focused on optimizing lead conversion for investment firms. In 2003, he co-founded Precision Prospects Inc., the leading source for highly qualified investor leads. Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he managed the New York office, created a profitable data feed business and was instrumental in the sale of Lipper to Reuters.
Earlier, Mr. Kreissman was President of ActDirect, the first database-driven couponing company. He has also held senior positions at ValPak, Remy Martin Amerique and Ogilvy & Mather. He serves on the advisory boards of Lightbulb Press and Baby Boomer Retirement Network. Gary holds an MBA from Harvard Business School and a BA from the University of Michigan.

Corey Kronengold , Vice President, Communications , Twistage

4:45 PM | Tuesday, 22 Sep, 2009 | Video Case Study: Leveraging Online Video to Reach Young Users @ O’Neill (4th floor)

Carol Kruse , VP, Global Interactive Marketing , The Coca Cola Company

4:00 PM | Tuesday, 22 Sep, 2009 | Battle for Your Marketing Budget: Is Online Video Worth It? @ Alvin/Carnegie (5th floor)

As Vice President of Global Interactive Marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the Global Interactive Marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the Company and creating the performance mindset and metrics to measure the impact of the Company’s interactive marketing investments. Ms. Kruse is also responsible for driving the Company’s strategies for emerging digital communications such as mobile and social media.
Ms. Kruse has more than 17 years of consumer marketing and technology experience including jobs in brand management at The Clorox Company, Vice President of Marketing at Storm Technology, a digital imaging company, and Executive Vice President and co-founder of RocketCash LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001.
At that time, Ms. Kruse joined Coca-Cola North America responsible for online advertising, digital media, brand websites, consumer relationship marketing, mobile and gaming strategy and implementation and innovation. As VP Interactive Marketing for North America, Kruse led the team responsible for developing the “My Coke Rewards” program which debuted in 2006. My Coke Rewards is a multi-brand digital marketing platform that features all major marketing programs throughout the year, a loyalty and rewards program with over 11 million members, and a state of the art CRM program.
Ms Kruse holds a BS from Pomona College and an MBA from the University of Southern California. Ms. Kruse, her husband, son and daughter live in Atlanta.

Dan LaCivita , SVP , Firstborn

4:45 PM | Monday, 21 Sep, 2009 | How to Make Social Media Stick with Consumers @ O’Neill (4th floor)

As the Senior Vice President and Executive Director of Firstborn, Dan is involved in every aspect of the company. He not only oversees the creative and technical production of every project that leaves the NY office, but he also plays a major role in prospective and current client relations, business development, creative strategy and the day to day operations of the firm. Dan joined Firstborn in 2003 as a Flash developer, but he quickly evolved into an Executive Producer.
Dan has supervised the successful production of many high-profile projects and now dedicates much of his time to working closely with Firstborn’s Creative Director, developing strategies and creative solutions for current and prospective clients. Throughout the past six years, he has helped triple Firstborn’s revenue and led the team to receive many awards including The One Show, Clio Awards, Cannes Lions, London International Awards and over 30 FWA awards. In 2008 he helped lead the firm to be named OMMA magazine’s Creative Agency of the Year. Dan frequently represents Firstborn at top industry events. He has served on the judges’ panel for several major interactive award shows and is often asked to be the keynote speaker at leading industry conferences around the country.
Dan graduated with honors from Boston University’s College of Communication with a BS in Advertising. In his free time, Dan enjoys reading about the history of magic and deception and he continues to master his performance skills in the art of close-up magic.

Freddie Laker , Director of Digital Strategy , Sapient

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

Freddie Laker has been pioneering various Internet related ventures since 1995. In the early days of the Internet his notable accomplishments range from Internet landmarks such as the creation of the world’s first 24-hour a day Internet Radio station “The Womb” to founding one of Florida’s oldest Internet Service Providers.
Freddie’s most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Wrigley, and NBC just to name a few.
His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.
His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.
Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon’s team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient’s Miami office.

Michael Lanese , CEO , ClearSaleing, Inc

11:15 AM | Monday, 21 Sep, 2009 | Campaign Attribution: From Pray & Spray to Performance & Profit @ Alvin/Carnegie (5th floor)

Mike Lanese is the Chief Executive Officer at ClearSaleing, Inc. ClearSaleing is a marketing technology company that creates attribution management and portfolio management solutions for large advertisers.
Prior to ClearSaleing, Mike served as the Senior Financial Services Consultant at Linmar Systems, a technology consultancy. Before Linmar, Mike worked at National City Corporation, first as the Chief Information Officer for the Wealth Management division, and then as a Regional Executive for the Private Client Group.
Previously, Mike worked as a proprietary trader for Nomura Securities International and was the Chief Product Officer of Trade Point USA, one of the world’s first Internet start-ups. He also served as a Surface Warfare Officer in the United States Navy. Mike holds degrees from Oxford University, where he attended as a Rhodes Scholar, and The Ohio State University, where he was a member of Phi Beta Kappa and a captain of the football team.

Matthew Langie , Senior Director, Product Marketing , Omniture Inc.

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

Zephrin Lasker , Founder and CEO , Pontiflex, Inc.

Zephrin Lasker is CEO and Co-Founder of Pontiflex. He has been involved with online marketing since its inception more than a decade ago. A serial entrepreneur, Zephrin successfully launched two start-ups prior to Pontiflex: The North Road Group, an interactive agency, and Beautility, an e-commerce company. He also worked as Vice President of Business Development at i33 Communications and at Commerce One Global Services, managing Sprint’s new web initiatives. He has helped clients such as Cendant, Earthlink and eFax start relationships with more than 8 million customers. Zephrin has a background in corporate finance. He worked for Dresdner Kleinwort Benson in the areas of corporate finance and mergers and acquisitions and began his career as an Equity Analyst at Creditanstalt in Prague. Zephrin is an avid fly fisherman and is currently learning how to Spey cast. He attended Reed College.

Ilja Laurs , Founder and CEO , GetJar Inc.

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

Ilja Laurs is Founder and CEO of GetJar, the world? largest independent mobile application store. In 2009, Informa Telecoms & Media included Ilja in the ?op 40 most influential people in mobile communications?
Since 2005, GetJar provides global distribution and monetization services to 350,000 developers, from one-man shops to established brands like Google, Microsoft and Facebook. As of August 2009, GetJar has 50,000 games and apps and serves 50,000,000 downloads per month through its own site and network of OEM and carrier partners that include Vodafone, Sony Ericsson, Blackberry and others.
Serial entrepreneur since 1999, Ilja’s launched over 20 successfull projects, as diverse as Lithuania’s largest hotel reservation system LithuanianHotels.com, mobile payments service MicroPay.lt and mobile games studio Gaxo Interactive. Fluent in Lithuanian, Russian and English, he holds a keen interest in Basketball, Tennis, Chess and Watches, and enjoys traveling.

Carl Lavin , Managing Editor , Forbes Media

12:00 PM | Tuesday, 22 Sep, 2009 | Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox @ Ziegfeld (4th floor)

Ryan Lawler , Senior Editor , Contentinople

4:00 PM | Tuesday, 22 Sep, 2009 | Battle for Your Marketing Budget: Is Online Video Worth It? @ Alvin/Carnegie (5th floor)

Michael Lazerow , CEO , Buddy Media

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

Michael, recently named one of the 2009 Silicon Alley 100, is a serial entrepreneur who has co-founded several successful media companies. Some of Michael’s entrepreneurial ventures include University Wire, which is now owned by CBS Corp, and GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006. Michael is currently the Chairman and CEO of Buddy Media, Inc, a privately owned company that he founded in 2007. Through the Buddy Media Platform, Michael and his team provide the world’s largest brands and agencies with the technology needed to easily control their social media efforts, offering tools to launch, maintain and measure their social strategy. Michael lives in New York City with his wife, Kass, and three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in Journalism.

Alan Levy , Founder & CEO , BlogTalkRadio

12:00 PM | Tuesday, 22 Sep, 2009 | Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox @ Ziegfeld (4th floor)

CEO Alan Levy along with Bob Charish founded BlogTalkRadio (www.BlogTalkRadio.com) in August 2006. The concept for BlogTalkRadio was developed by Levy as he mourned his father’s passing. Levy maintained a blog, www.theinspirationalvisit.blogspot.com to update his family and friends on his father’s health - and later as a memorial to his life. Levy thought by combining blogging and telecommunications, a true immediate two-way interactive online platform could be established. This led to the birth of BlogTalkRadio.
In addition to BlogTalkRadio, Levy is a principal shareholder of XChange Telecommunications, a local telephone provider and myphonecompany.com, a VOIP company, both of which were founded in 2002. XChange powers BlogTalkRadio’s telephone needs.
From December 1999 to March 2000, Levy served as Chief Operating Officer at Viatel Inc. (NASDAQ – VYTL), a facility based global telecommunications company. In December 1999, Viatel Inc acquired Destia Communications in an all stock transaction valued at $1.2 billion.
Prior to Viatel Inc, Levy served as President and Chief Operating Officer of Destia Communications (NASDAQ - DEST) from July 1996 to December 1999. The company sold an array communications services including voice, data, and ISP services with sales operations in eleven countries including the US, UK and most of Western Europe.
When Levy joined Destia in August 1996, the company had 40 employees in two countries, 10,000 customers and revenue of $2 million per month. Under Levy’s leadership, Destia grew to 1200 employees, 550,000 customers (with a growth rate of 50,000 customers per quarter, and annual run rate revenue of $400 million).
From October 1993 to July 1996, Levy held positions including Managing Director Europe, Executive VP of Legal and Finance, and Chief Financial Officer at Viatel. He joined the company after George Soros purchased a 20% minority stake in the company. During his tenure, the company raised more than $100 million to deploy a pan European fiber network and establish sales and marketing organizations throughout Western Europe. Prior to joining Viatel, Levy was a Certified Public Accountant in New York City.
Alan Levy graduated from Boston University in 1981 with a Bachelor of Science in Accounting.

Kyle Lewis , VP, Media Sales and Business Development , AARP Media Sales

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

In his capacity as Vice President of Interactive Advertising and Business Development, Kyle Lewis heads business development for Media Sales and sets the sales strategy for AARP’s interactive advertising and sponsorships. Kyle is focused on ensuring members, site visitors and advertisers have beneficial experiences with AARP’s interactive media. Kyle works with his AARP colleagues to broaden the interactive product offerings and bring new content and functionality to AARP’s interactive media in order to position AARP as the leading online destination for the 50+ population.
Kyle began his career as a textbook salesman on Long Island before transferring to Simon and Schuster’s interactive division, creating interactive educational programs. He has also worked for AOL, developing sales and business strategies for advertising and strategic partnerships, and, most recently, for Tribal DDB. A lifelong athlete and former competitive ski racer, Kyle still enjoys skiing and snowboarding, and is currently an obsessive golfer.

Cheryl Lucanegro , SVP, Advertising , Pandora

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

Cheryl Lucanegro built Pandora’s advertising organization from the ground up, developing unique, interactive advertising products while recruiting top notch media sales talent. Today, she oversees a nationwide network of media savvy ad professionals and a marketing group. Together they work to bring national brand advertisers innovative solutions that leverage Pandora’s growing mobile marketing platform and its unprecedented affinity among its burgeoning user base. A media industry veteran, Cheryl was part of the founding team of The Industry Standard and has worked for new media ventures such as Salon.com where she was senior vice president of integrated sales. Earlier in her career, she worked for Ziff-Davis Publishing Company and Upside Media. Cheryl has a BS degree in journalism from the University of Florida.

Joe Mandese , Editor in Chief , MediaPost

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Rob Master , North American Media Director , Unilever

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Rob Master is the North America media director for Unilever, overseeing media strategy and implementation across all Unilever categories and brands. Since moving into the role in 2007, Rob has focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment, evidenced by the company’s recognition by Advertising Age as “Digital Marketer of the Year” for 2008 and by Media Post, Media Client of the Year for 2008. Rob has also played a leading role in helping rewrite the rules of the traditional “upfront” process with the development and success of Unilever’s unique and trend-setting “reverse upfront” approach, during which Unilever presents its brands’ plans to media companies and asks them to develop media plans and content deals around them. Since joining Unilever in 2002, Rob has managed a number of brands including Dove, Axe, Caress, Lever2000 and Suave and has driven awarding-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect. Before coming to Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and Young & Rubicam. Prior to those roles, Rob led the strategic marketing initiatives for Internet start-up eHobbies, an online retailer. He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis. Rob resides in New York with his wife and two children.

Greg McCastle , SVP, Advertising & Publishing , AT&T Advanced Ad Solutions

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Peter McGuinness , Chairman & CEO , Gotham

12:00 PM | Tuesday, 22 Sep, 2009 | Case Studies: Making the Most of Mobile In Cross-Platform Campaigns @ O’Neill (4th floor)

Peter’s mission as Chairman & CEO of Gotham is to bring leading marketers street-smart, integrated communications without the big-agency bureaucracy. And to help his clients outsmart their competitors by focusing on ideas over executions and by exploiting every marketing channel available, especially if that channel didn’t exist yesterday.
Before landing at Gotham, Peter spent many years at McCann Worldgroup in both the media and account management departments running accounts like Rubbermaid, Black & Decker, Smith Barney, AT&T and Gateway. He climbed the ranks quickly and became Executive Vice President & Worldwide Account Director before he turned 30. In this role, he helped transform the MasterCard “Priceless” campaign into a global phenomenon in over 100 countries and in 45 languages and went on to lead 20 integrated brands for Unilever in 90 countries.
McCann/IPG then tapped him to head Momentum’s UK unit as Regional President for Europe, Middle East & Africa. He led 45 offices as well as overseeing accounts like Microsoft, Nokia, HP and American Express.
Peter also gave back to the industry and the community by leading multiple pro bono efforts including the AIDS Awareness Quilt campaign under the Clinton and Bush administrations, Mandela Day, the Anti-Crime campaign under the Giuliani administration, Paul Newman’s The Hole in the Wall Camps’ positioning , the “Small Steps” campaign for the U.S. Dept. of Health and Human Services, the "Hands Can Do Incredible Things" CPR campaign for the American Heart Association/Ad Council and helped pioneer Agencies In Action by committing Gotham to it first, helping NYC’s homeless. Add to his list these creative accomplishments: Effies, AMEs, CLIOs and Cannes Lions.
Peter also serves on the AAAAs and AEF boards, charged with helping to shape the future of the advertising industry. He is a David Rockefeller Fellow for the advancement of New York City and a member of IPG’s Diversity Council. He sits on the board of the New York Pops, and Mandela Day, a division of the Nelson Mandela Foundation, as well as the Marketing/Advertising Curriculum Committee at Baruch College.
Peter is fascinated with culture and has flown over 3 million miles and visited over 60 countries in his career.
Peter and his wife recently started a philanthropic company called Do Your Part Through Art (DYPTA) focused on child development through artistic expression for children in need from countries of need.

Edward McLoughlin , Managing Director , MindShare

12:00 PM | Monday, 21 Sep, 2009 | Case Study: Building Brand Awareness Through Gaming @ O’Neill (4th floor)

Ed is on Mindshare’s Client Leadership team managing the Sprint account. In this role, Ed is responsible for driving innovation throughout all of Sprint’s traditional, digital and emerging media initiatives. Some recent successes include driving 3-screen integration efforts around Sprint’ primetime TV investments, deploying innovative database marketing campaigns, developing online word of mouth strategies, and executing award-winning original online entertainment programs. Additionally, Ed ensures that digital video, gaming, social media, behavioral targeting, and wireless are consistently part of the Sprint media arsenal and not relegated to the “emerging media” (read: expendable) bucket. A twelve-year veteran of the digital media business, Ed has held senior roles at Draft, ID Media and Organic. Prior to that, Ed spent time in the full service ad agency world at Hill Holliday and McCann-Erickson. Ed graduated from Lafayette College with a degree in International Affairs and Russian Language. Ed represents MindShare on the Advanced Television Committee of the 4A’s and the Board of Directors of 212 (NYC’s Interactive Advertising Club). He lives on Long Island with his wife and three daughters.

Simon McPhillips , Director, Media Strategy, Planning & Management , Sprint

4:45 PM | Tuesday, 22 Sep, 2009 | Video Case Study: Leveraging Online Video to Reach Young Users @ O’Neill (4th floor)

As head of media, Simon McPhillips leads all paid, earned and owned media activities at Sprint Nextel. He oversees around $1bn in paid media investment across all channels, both on and offline. He also manages a myriad of digital engagement initiatives, including social media. In addition he’s leading an initiative to fully leverage the value of Sprint’s media assets, including its 50 million+ devices nationwide.
In his career, Simon spent a decade agency-side primarily with Starcom MediaVest, working in the UK and Germany on a number of accounts in FMCG, retail, financial and telecoms sectors. He switched client-side to join Vodafone (the world’s largest mobile telecommunications company). Simon also worked as global head of media and sponsorship at BP for a number of years before joining Sprint to manage its entire media operations.
Simon is a British national. He has an MBA from Cambridge University. He now lives in Kansas with his American wife and son.

Nihal Mehta , CEO , Buzzd

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

With over 12 years experience in innovating marketing technologies through three successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of wireless technologies for media properties and consumer brands. Named one of twenty RCR Wireless News ’mobile movers and shakers’ in 2008, a BusinessWeek ’M-Commerce Baron’ in 2006 and named one of AdAge’s ’top 20 marketers in their 20s’ in 2005, Nihal is currently CEO and co-founder of the location-sensitive mobile cityguide, "buzzd", backed by the Blackberry Partners Fund, Qualcomm Ventures, Greycroft and Monitor Ventures. Prior to buzzd, Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal started his entrepreneurial career by founding Urbangroove, an online nightlife portal, in 1999. Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science and frequently guest lectures at business schools around the country on entrepreneurialism and mobile marketing.

Paulo Melchiori , SVP, Creative Director , Publicis Modem

12:00 PM | Tuesday, 22 Sep, 2009 | Case Studies: Making the Most of Mobile In Cross-Platform Campaigns @ O’Neill (4th floor)

For over than 14 years, Paulo has been helping global brands create effective ways to interact with their customers in the U.S. and abroad. LG, Delta Airlines, GM, IBM, Intel, HP, HSBC, Novartis, Oracle, Peugeot, Philips, Unilever, and many other companies have trusted Paulo to lead their interactive marketing initiatives.
As the Head of Creative and Marketing of Modem Media’s operation in Brazil, Paulo helped implement and run an office that grew from five to seventy people in five years and was recognized as the “Best Interactive Agency” by the most important business magazine in Brazil (revista Exame, 2001). Under his supervision, the twenty-two-person creative team won numerous national awards and helped open new businesses in Sao Paulo, Rio, Brasilia, Mexico City, and Miami.
In 2004, Paulo moved to the U.S. to join Digitas, where he played key creative roles in high-profile site redesigns such as delta.com, gm.com, and aol.com–as well as multi-million digital campaigns such as the Delta Brand revamp in 2006. At Publicis Modem San Francisco since 2007, Paulo has helped the agency acquire its largest global account, LG Electronics, and has been a global creative director on the business since then.

Jonathan Mendez , Founder & CEO , RAMP Digital

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Jonathan has been pioneering marketing technology for real-time rules based/event driven display ads & landing pages since 2005. Formerly Founder & Chief Strategy Officer of Offermatica’s services unit OTTO Digital he spearheaded Offermatica to market domination in the testing & targeting space leading to its $65M acquisition by Omniture.
Since Founding RAMP Digital in March 2008 he has delivered unprecedented advertiser functionality and relevance using APIs and semantic technology. In August 2008 RAMP published the industry’s first case study on semantic driven dynamic display ads. In April 2009 it created the first display ads with APIs to SMS and conduct mobile transactions.
Jonathan’s clients have included Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears and T-Mobile. Jonathan’s blog Optimize & Prophesize is one of Advertising Age’s Top150. He can be followed on twitter @jonathanmendez.

Cynthia Methvin , Digital Media Analyst , Scarborough Research

4:45 PM | Tuesday, 22 Sep, 2009 | Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? @ Alvin/Carnegie (5th floor)

Cynthia Reyes Methvin’s passion is market research, which she can enjoy doing full-time with her current employer, Scarborough Research where she started working July 2001. Prior to Scarborough, Cynthia was the research manager at the Spokane Spokesman-Review, where she supported the marketing, advertising, circulation and editorial departments.
In the course of a diverse 20-year career in sales, marketing, management and market research, Cynthia Reyes Methvin has proven to be a skilled professional, visionary entrepreneur, an adroit trouble-shooter and “marketing geek.” Her portfolio consists of an array of sales and management positions in the following categories: from non-profit, hospitality, travel, financial, to media and market research.
In Dallas, Cynthia started the Gonzaga Dallas-Ft.Worth Alumni Chapter, which she is the chapter president. She is a member of the Dallas Ad League and Interactive Advertising Bureau (IAB) and IAB Hispanic Committee.
Cynthia holds both Bachelor and Masters Degrees, from Gonzaga University.

Dennis Miller , General Partner , Spark Capital

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Dennis Miller is a General Partner at Spark Capital. Dennis has, over the course of his career, moved freely through the interconnected worlds of entertainment and finance. The unique mix of personal traits he brings to his work makes him an essential part of our endeavors. Dennis holds a deep passion for the power of creativity, a strong desire to be around those smart enough and crazy enough to believe they can change the world, and a strong gut instinct about what will resonate with consumers. He has led Spark’s investments in Adap.tv, Mandalay Media (MNDL.OB) and Next New Networks. Dennis was most recently a Managing Director of Constellation Ventures, the venture investment arm of Bear Stearns. His investments included College Sports Television (acquired by CBS), TV ONE (a cable network owned in partnership with Comcast and Radio One), K12 (NYSE:LRN) and The Gospel Channel. He also served on the Board of Directors of Capital IQ (acquired by McGraw-Hill). From 1998 to 2000, Dennis was Executive Vice President of Lions Gate Entertainment. Prior to joining Lions Gate, he was Executive Vice President of Sony Pictures Entertainment (SPE). There, he was responsible for all television operations of SPE and actively involved with strategic planning and new media. From 1990 to 1995, Dennis was Executive Vice President of Turner Network Television. In 1993 he took on the additional responsibility for the Turner Entertainment Company. Dennis Miller began his career as an attorney with Manatt, Phelps, Rothenberg and Phillips in Los Angeles. He holds a Juris Doctorate from Boalt Law School and a BA in political science from the University of California at San Diego.

Jonathan Miller , CEO, Digital Media Group , News Corporation

9:45 AM | Monday, 21 Sep, 2009 | KEYNOTE CONVERSATION: The Evolution of Social Networks @ Westside Ballroom- South

Jon Miller is Chief Digital Officer, and Chairman and CEO, Digital Media Group for News Corporation, a role in which he drives the Company’s overall digital strategy in conjunction with various operational heads, while also directly overseeing all of News Corp.’s standalone digital businesses.
Prior to News Corporation, Jon was a founding partner of Velocity Interactive Group, an investment firm focusing on digital media and the consumer Internet space.
Previously, Miller was Chairman and CEO of AOL, where he led the company to a record annual profit growth of 21 percent, and increased online advertising growth -- the centerpiece of its new business model -- by 46 percent in 2006.
Earlier in his career, Jon was CEO and President of USA Information and Services -- now IACI and Expedia -- and also served as Managing Director of Nickelodeon International, a unit of Viacom’s MTV Networks.
From 1987-1993, Miller was Vice President, Programming and Co-General Manager of NBA Entertainment, where he was responsible for league-wide brand management and programming.
Miller is member of the Board of Directors of the American Film Institute and Ticketmaster, and serves on the Board of Trustees of Emerson College and WNYC Public Radio in New York.
Jon resides in New York and holds a B.A. from Harvard College.

Matt Monahan , Principal Director , CF Holdings

11:15 AM | Tuesday, 22 Sep, 2009 | The Most Creative Social Media Campaigns of 2009 @ O’Neill (4th floor)

Matt is a Stanford University graduate, marketect and creativitor – a thought leader for new and innovative socially-driven marketing platforms.

Andrew Monfried , CEO , Lotame Solutions Inc

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

Andy Monfried is a leading voice in the social media industry. He is a constant presence, regularly speaking at industry events, extolling the benefits of social media for marketers. Andy is the heart and soul of Lotame, where he is the driving force behind the successes of Lotame.
Prior to founding Lotame, Andy was a huge part of the Advertising.com (now PlatformA) and was responsible for building its New York office. Through his leadership efforts, he and his staff generated over $100 million in advertising revenue within five years time. In 2004, Advertising.com was acquired by America Online for $435 million.
Andy graduated from the University of Bridgeport.

Ed Montes , EVP Managing Director NA , Havas Digital

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Edward Montes is EVP, Managing Director of Havas Digital US, the interactive network of Havas Media. He is responsible for the development and leadership of Media Contacts US and Canada, managing MC staff spread across five North American offices: New York, Boston, San Francisco, Chicago and Toronto. Previously, Montes served as Managing Director of the Boston office, the largest of Media Contacts’ US operations. Within this role, Montes demonstrated an exceptional rapport with clients and a proven ability to not only lead the organization, but drive strategic new business objectives as well. Prior to Havas Digital, Edward worked at Yahoo! Inc. During his tenure he served as the Director of Special Projects for Yahoo!’s Media, Entertainment, Information, and Finance Groups and the General Manager of Yahoo! Delivers, Yahoo!’s direct marketing advertising product. Immediately following his tenure at Yahoo!, Montes served as a consultant to the wireless technology industry providing insights into the data application sector and the delivery of advertising to mobile handsets. Before entering the interactive industry, Montes was a Prosecutor in the Middlesex District Attorney’s office of Massachusetts, where he prosecuted numerous major felonies and appellate actions. Montes is a graduate of the Boston University School of Law, and a Cum Laude graduate of the University of Massachusetts at Amherst.

Scott Monty , Global Digital & Multimedia Communications Manager , Ford Motor Company

9:15 AM | Monday, 21 Sep, 2009 | KEYNOTE: Social Media Strategy: Zero to 60 @ Westside Ballroom- South

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital and Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences and high tech. In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking.
One little-known fact about Scott: he coined the term "tweetup".

Mark Moran , Founder & CEO , findingDulcinea

Mark Moran is a seasoned Internet executive. In 1998, he became Executive Vice President and General Counsel of 24/7 Real Media. He led the company through dramatic global expansion and revenue growth, completing 14 acquisitions in two years. From 2000 to 2003, Mark steered 24/7 Real Media through the turbulent economic conditions that afflicted the industry at the time, enabling it to be one of the few online advertising companies to survive. Through strict expense control, strong revenue growth, astute capital market transactions and strategic acquisitions, the company regained its leadership in online advertising, and was acquired for $650 million by WPP Group in July 2007. Prior to 24/7 Real Media, Mark spent four years as an associate Attorney at Proskauer Rose LLP and seven years as a Financial Analyst at the Bank of New York. Mark has a law degree from Fordham Law School, an M.B.A. in Finance from Fordham Graduate School of Business and a B.A. in Economics from the University of Virginia.

Dave Morgan , CEO , Simulmedia, Inc.

8:30 AM | Monday, 21 Sep, 2009 | OPENING REMARKS: The View From Here @ Westside Ballroom- South

Dave Morgan has spent his career founding, building and operating market-leading digital advertising companies. He was the founder, CEO and Chairman of both TACODA, Inc., an online advertising company that pioneered behavioral online marketing in 2001 and acquired by AOL in September 2007 for $275 million, and Real Media, Inc., one of the world’s first online ad networks and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. Most recently, Mr. Morgan was Executive Vice President of Global Advertising Strategy at AOL, a Time Warner company and continues to be the non-executive chairman of The Tennis Company.
Mr. Morgan holds degrees in law and political science and served as General Counsel and Director of New Media Ventures for the Pennsylvania Newspaper Association from 1991 to 1995, where he helped launch more than a dozen new media businesses. He is a frequent writer, speaker and commenter on digital media, advertising and consumer privacy issues. In addition to being on the Board of The Tennis Company, the owner of TENNIS magazine and TENNIS.com, Mr. Morgan and serves on the boards of newspaper publisher AH Belo, Inc. (AHC), the Internet Advertising Bureau (IAB) and the American Press Institute (API).
Mr. Morgan and his wife, writer Lorea Canales, live in Manhattan with their two daughters.

Michael Moroney , SVP, Digital Media , TBA Global

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

Michael-Patrick Moroney is a seasoned creative team leader and project strategist. His experience includes developing products and services for Western Union, T-Mobile, Apple, Warner Bros., Intel, Amnesty International and the EMI Group PLC, and creating integrated marketing strategies that take advantage of the time-shifting nature of today’s most desired audience demographics.
During the last 15 years, he helped worked in both B2B and B2C markets to launch large audience websites and mobile services. Michael has special expertise in the music technology space and extensive experience with new model music industry companies including AWAL (Artists Without A Label), Artistone.com, and Apple’s iTunes.
Michael was co-chair of the Technical Positioning Group of the Wireless Application Protocol (WAP) Forum and has lectured at UC Berkeley and The Stanford Business School regarding new media technologies and entertainment business models.

Nigel Morris , CEO , Aegis Media North America

10:15 AM | Tuesday, 22 Sep, 2009 | PANEL: Does Madison Avenue Have a Future? @ Westside Ballroom- South

Rick Murray , EVP , Edelman

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

Sean Muzzy , Managing Director , Neo@Ogilvy

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

An innovative and creative marketer, Sean Muzzy develops integrated strategies to distribute messages and content across multiple platforms, surrounding targets and driving business results.
At Neo@Ogilvy, he oversees digital and direct media planning for Harrah’s, MetLife, Six Flags, and Live Nation. As a core member of the senior leadership team at Ogilvy, he collaborates with creative and marketing strategy to develop strategies that guide effective client work.
Sean’s work at Ogilvy, as well as time at TD Waterhouse and Cross Country Computer, has been focused on acquiring leads, growing sales and helping companies understand how to collect, analyze and apply customer information. He has extensive experience with traditional media, digital and direct marketing. While his first love will always be direct mail, his current passion is identifying strategies that connect consumers with relevant brand content.
During his career, Sean has worked with such brands as TD Ameritrade, Sprint, Cisco Systems, Motorola, Jaguar, IBM, Sears, AT&T Wireless, SAP, and Six Flags. He has a B.A. from University at Albany, and an M.B.A from Long Island University.

Dan Neely , CEO and founder , Networked Insights

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

Peyman Nilforoush , Co-Founder and CEO , NetShelter Technology Media

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

Peyman is responsible for the company’s overall vision, mission, and strategic direction. Under his leadership, NetShelter Technology Media has tripled revenue and become #1 in Tech with 90 million visitors. He has also assembled a world- class management and sales team that brings more than 100 years of media and publishing experience from top media companies such as Yahoo, CNET and Ziff Davis. A media entrepreneur, visionary, and a pioneer of the vertical media network business, Peyman has been educating the industry about the transformation of vertical ad networks to next generation media companies through regular panel and editorial contributions in places such as OMMA, Media Post, and Ad Week. Peyman was the recipient of Profit 100’s 2009 Young Entrepreneur Award for being the youngest CEO on the Profit 100 list of fastest growing companies in the country.

Martin Nisenholtz , SVP, Digital Operations , The New York Times Company

1:45 PM | Monday, 21 Sep, 2009 | KEYNOTE: The New York Times Meets the Social Web @ Westside Ballroom- South
2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

Martin Nisenholtz was named senior vice president, digital operations for The New York Times Company in February 2005. He is responsible for the strategy development, operations and management of The New York Times Company’s digital properties.
In 1995, Martin founded nytimes.com, today the world’s largest newspaper web site.
From 1983-1994 Martin was with Ogilvy & Mather, where he started the Interactive Marketing Group, the first unit at a major U.S. agency devoted to interactive communication.
Martin holds BA and MA degrees from the University of Pennsylvania.

Kyle Outlaw , UX Lead , Razorfish

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

Kyle Outlaw is a UX Lead at Razorfish in New York. His expertise lies in the design of rich internet applications for the world wide web and the emerging mobile internet. His current focus is on developing iPhone applications and device-agnostic mobile web experiences for various clients. Previously he founded and lead the design and client-side development teams at WorldNow, a startup venture that has emerged as a leading provider of internet technology for broadcast media companies. Prior to joining WorldNow, Kyle was a Senior Art Director at Modem Media where he was responsible for the design and execution of large-scale web initiatives, online advertising and digital marketing. Kyle is a graduate of NYU’s Interactive Telecommunications Program.

Nick Palazzo , Co-Founder and Co-CEO , STACK

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Nick Palazzo is Co-Founder and Co-CEO of STACK, a diversified media company with Publishing and Internet business units, and a leading provider of original “how-to” information, inspiring and engaging active, young males. The publishing unit includes the company’s flagship publication, STACK (800,000 circulation), periodic special issues and a line of books. The Internet unit includes STACK.com and STACK Media, a distributed media network powered by STACK’s large library of online videos. STACK Media is one of the top sports properties on the Internet per comScore with an average of more than 4 million monthly unique visitors. Palazzo has appeared in numerous publications, including the New York Times, Mediaweek, MIN, Folio, Sports Business Journal and Adweek. Earlier this year, Palazzo was featured as a “C-Level Visionary” by Folio as part of its annual Folio:40 list of industry influencers and innovators. Palazzo graduated cum laude in Economics from Harvard University in 2003.

Andrew Pancer , Founder and COO , Media6 Degrees

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

Before joining Media6°, Mr. Pancer spent a number of years in senior positions at several leading Internet and media companies. Most recently, he was the Vice President, Digital Development at the New York Times where he helped lead digital initiatives including setting investment strategy, directing M&A and integrating new acquisitions. Mr. Pancer was the COO of About.com from 2005 to 2007, where he helped drive significant growth for the company. Revenues and profits tripled, with revenues exceeding $100 million in 2007. Prior to his role as COO, Mr. Pancer was About.com’s Chief Financial Officer from 2002 to 2004. A resident of Tenafly, NJ, Mr. Pancer holds a BS in Business Administration from Washington University (St. Louis) and an MBA from New York University’s Leonard N. Stern School of Business.

Rebecca J. Paoletti , Senior Director, Video Strategy , Yahoo! Inc.

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Mark Papia , SVP, Performance Marketing , Fox Interactive Media

Steve Patrizi , VP, Advertising Sales & Operations , LinkedIn

4:45 PM | Tuesday, 22 Sep, 2009 | Using Social Media Email as CRM @ Booth/Edison (5th floor)

Steve Patrizi leads the advertising sales and operations organization for LinkedIn, the world’s largest professional network with over 45 million members. His team works with the world’s most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals.
Steve joined LinkedIn from Microsoft Corporation, where as Manager of Advertising Sales he led a team tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts based in the San Francisco Bay Area. Prior to Microsoft, Steve spent 10 years with Dow Jones & Company in various roles, including 5 years as Director of West Region Advertising Sales for The Wall Street Journal Online.
Steve has served on the board of the Bay Area Interactive Group, and is a graduate of Rutgers University with a bachelor’s degree in Communication.

Darren Paul , Founder and Managing Partner , Night Agency

4:45 PM | Monday, 21 Sep, 2009 | How to Make Social Media Stick with Consumers @ O’Neill (4th floor)

Night Agency, founded by Darren in 2004, has experienced a rapid ascent through the communications industry. Night’s impressive client roster, which spans the fashion, consumer-products, technology, ecommerce, media, B2B and licensing industries includes Hanes, Keds, Purex, STA Travel, Avon and Dial Corporation, to name a few. The company was named one of the best independent interactive agency’s by Advertising Age in 2007. As a leader who enjoys client interaction, Darren makes a point to work very closely with a majority of Night’s clients, providing strategic counsel and day-to-day management oversight. His core areas of expertise include brand management, strategy and integrated marketing communications. Darren also runs the agency’s social media training program, preparing some of the most recognized brands in business for discussions and strategic direction in the evolving world of social media. Darren believes that it is important to give back to the communications profession as well as the community. Darren works with his alma mater as a guest lecturer of marketing and communications at Syracuse University, educating a new generation of communications professionals. He also contributes to his industry through his membership in the prestigious (IADAS) International Academy of Digital Arts and Sciences, and by judging various awards show and speaking at various industry events. Darren has been featured in a multitude of marketing and digital advertising textbooks and books on the subject of digital communications. Darren resides in NYC where he lives happily with his wife and daughter. Darren earned a bachelor’s degree in Information Management and Technology from the iSchool at Syracuse University.

Tobias Peggs , General Manager , OneRiot

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Tobias Peggs is the General Manager at OneRiot, the realtime search engine company. Prior to OneRiot, Peggs led strategic initiatives at Netdecisions where he directed cross-functional teams in the US, UK and India. He has spent 10+ years in both consumer web and enterprise software industries. Peggs holds a PhD in Search Algorithms from Cardiff University, UK and obtained a First Class Hons Bachelor’s degree in Civil Engineering from Loughborough University. He currently lives in the San Francisco Bay Area. Contact him via email at tobias@oneriot.com or on Twitter @TobiasPeggs.

Ted Persson , Partner, Creative Director , Great Works/Stockholm

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

James Pitaro , VP and Head of Media , Yahoo! Inc.

2:15 PM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Content Owners’ Undoing? @ Westside Ballroom- South

As Vice President and Head of Yahoo! Media, James Pitaro guides the strategic growth of Yahoo!’s media properties which reach more than 70 million unique visitors per month. He oversees the programming, content and regional business strategies for a wide range of media properties, including Yahoo! Finance, Yahoo! News, Yahoo! Sports, Yahoo! Entertainment and Shine.
Pitaro’s prior senior leadership positions at Yahoo! include Vice President and General Manager of Yahoo! Sports and Vice President and Head of Business Affairs for Yahoo! Music. He is credited with leading Yahoo! Sports to its current position as the #1 online sports destination and with helping Yahoo! Music become the web’s #1 music site. He has been integral to helping Yahoo! forge valuable relationships with major brands such as NASCAR, the NFL, NBA, Nissan, Pepsi and Turner Broadcasting.

Joseph Porcelinni , VP of Sales, Head of US Operations , Seeking Alpha

12:00 PM | Tuesday, 22 Sep, 2009 | Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox @ Ziegfeld (4th floor)

Diana Pouliot , Director, Mobile Advertising , Google

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Alyson Racer , VP, Sales , DailyCandy, Inc.

4:00 PM | Tuesday, 22 Sep, 2009 | Carving the Next E-Mail Niche: Content Owners Find and Mine New E-Newsletter Terrain @ Ziegfeld (4th floor)

Aly Racer is Vice President, Sales for DailyCandy. Her responsibilities include revenue development and management of advertising sales, sales planning and advertising operations.
Before joining DailyCandy, Aly was most recently Vice President, Advertising Sales, NYTimes.com. She was responsible for leading the site’s worldwide sales and advertising operations efforts. Prior to this role, she held various sales management positions since joining NYTimes.com in 1997. From 1995 until 1997, she worked in sales and planning at MacFadden Trade Publishing.

Jorey Ramer , Founder and VP of Corporate Development , Jumptap

4:45 PM | Monday, 21 Sep, 2009 | Mobile Search - The New Here and Now for Marketing @ Alvin/Carnegie (5th floor)

Jorey Ramer is the Founder and Vice President of Corporate Development at JumpTap. Previously, Jorey was co-founder of two business units of Trilogy Software, one of the world’s largest privately-held software companies, based in Austin, Texas. He co-founded Trilogy’s financial services division, the largest unit by revenue within two years, designing the group’s first product. Leveraging this technology, Jorey and a dedicated team spun off a company that was acquired by Fortune 500 member Marsh & McLennan. Following Trilogy, Jorey created financial services business solutions at Isovia Software, an enterprise wireless applications company acquired by JP Mobile (now part of Motorola). Most recently, Jorey managed New England sales for TIBCO Software, rebuilding the dormant region. Jorey holds a Bachelor of Science in Computer Science & Engineering degree from the Massachusetts Institute of Technology and has two patents related to mobile search and advertising.

Victoria Ransom , Founder & CEO , Wildfire Interactive

11:15 AM | Tuesday, 22 Sep, 2009 | The Most Creative Social Media Campaigns of 2009 @ O’Neill (4th floor)

Passionate about growing and marketing innovative companies, Victoria has been an entrepreneur since her early twenties and has developed three companies, all of which are successfully operating today. At Wildfire Interactive, Inc., Victoria primarily focuses on business development and marketing, while also overseeing the strategic development and general management of the company.
As CEO, Victoria has led Wildfire to profitability in just one year and has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire’s turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder’s Fund.
Prior to founding Wildfire Interactive, Inc. in the summer of 2008, Victoria was a student at Harvard Business School where she obtained an MBA. During her time at Harvard, Victoria helped to develop a distributed booking system for small and medium size travel companies and was selected to spend a summer at Highland Capital Partners as an entrepreneur-in-residence.
Prior to business school, Victoria co-founded a global adventure travel company, Access Travel, Ltd., that operates today in 16 countries. She also spent two years as an investment banking analyst at Morgan Stanley in New York.
In addition to her MBA, Victoria has a bachelor of arts degree from Macalester College where she graduated Suma Cum Laude. In her capacity as an entrepreneur, Victoria has been featured in several publications including The New York Times, Entrepreneur Magazine and Dow Jones VentureWire. In her spare time she is an avid snowboarder and surfer and a passionate adventure traveler who once spent six weeks living with a remote Amazonian tribe and five months living in a favela in Brazil!

Brian Rice , Co-Founder and CEO , Red Clay Media

4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market @ Broadhurst Room
4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market

Brian Rice is Co-Founder & CEO of Red Clay Media. Under his leadership and entrepreneurial spirit, Red Clay Media has developed into a dynamic, cutting-edge direct marketing firm, servicing thousands of clients in a variety of industries. Over the past ten years, Brian has led the development of sophisticated direct marketing and data modeling management tools. As a result, Red Clay has grown Year-over-Year, over 8,000% since inception. By natural extension of its roots in direct marketing, Red Clay, under Brian’s guidance, has become an increasingly important player in the growing interactive marketing field.
Brian co-founded Red Clay Media in 1998 and has been responsible for setting the strategic vision for the company and managing its overall operations. Prior to Red Clay Media, he was President of We Call Marketing, a 16-employee telemarketing firm specializing in outbound calls for mortgage lead generation and CEO of Preferred Data, a list brokerage firm that birthed Red Clay to be an agency for all direct marketing services, technology, and enhancements to brand advertising. While purchasing data from mailing list companies and resellers, he noticed the inability from vendors to provide customized, recompiled data solutions to suit the individual needs of their clients. The lack of trained salespeople and overall customer service was an additional frustration. To fill the void, he established a company that combines all a client’s needs and creates high end accountability for its work. Red Clay Media is the sole data provider, re-compiler and data source engine for all of its clients and strategic partners. Through its marketing and strategic partnership deals, Red Clay has managed to recompile the largest real estate and consumer database in the nation totaling 1 billion records in one of the world’s largest single SQL databases. In conjunction with a host of partner companies and subsidiaries, Red Clay Media is able to offer an integrated, full-service marketing solution to clients across a variety of industry verticals.
A frequent speaker at conferences and in the media, Brian Rice (and Red Clay) was the subject of a 70 million dollar Fleet Bank advertising campaign in 2004. An expo radio Ad has been done to advertise the success of Red Clay and its relationship with Fleet Bank (now Bank of America). The commercial was heard by approximately 10 million listeners daily in 12 States.
Brian also serves on the board of W.O.W.S.E, a non-profit organization that provides grants and financial support for youth based organizations. Since Brian founded W.O.W.S.E, its food for the homeless programs has fed over 300,000 homeless families in the Tri-State area.

Amanda Richman , SVP, Director of Digital Services , Mediavest Worldwide

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Emily Riley , Senior Analyst , Forrester Research

4:00 PM | Monday, 21 Sep, 2009 | Marketers Ask - Is Paid Advertising in Social Media Dead? @ Alvin/Carnegie (5th floor)

Emily is a Senior Analyst at Forrester Research. She serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.
Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped re-launch its Web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Ken Ripley , EVP of Ad Sales , Current TV

4:00 PM | Monday, 21 Sep, 2009 | Optimizing the Video Channel: Making Inventory Work for Publishers, Advertisers and Users @ Ziegfeld (4th floor)

Ken Ripley is Current’s Executive Vice President, Advertising Sales, partnering with top global brands and agencies to reach Current Media’s coveted influencer demographic. Prior to joining Current, Ripley was Executive Vice President of Global Advertising Sales for IGA Worldwide, Inc., a leading independent in-game advertising company. While at IGA, he oversaw a sales organization that worked with more than 100 companies to tailor messages specifically to in-game audiences.
Prior to his tenure at IGA, Ripley was Vice President, Sales Development for Discovery Communications where he built a new sales division, bringing in more than 40 new national TV advertising clients. Previously, he was national sales manager for Discovery’s Emerging Network group including: Discovery HD Theater, Discovery Home, Discovery Times, The Science Channel, The Military Channel, Discovery Kids Channel and Discovery Kids on NBC.
Ripley has also served as Vice President Advertiser Sales for TiVo, Inc., where he launched TiVovision, interactive television’s first marketing system for advertiser on-demand messaging and signed numerous charter advertisers. Before TiVo, Ripley was Vice President, Advertiser Sales for Columbia TriStar Television where he managed sales for DirecTV’s and Game Show Network’s ad sales efforts.

Ralph Rivera , SVP , AOL

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

Ralph Rivera oversees the AOL Games and AOL Latino businesses, as well as the expansion of AOL’s content sites internationally.
Under Mr. Rivera’s direction, AOL Games launched Games.com to provide a best in class casual gaming experience that consists of a comprehensive portfolio of card, board, puzzle, arcade and casino games, along with a social gaming platform that offers avatars, profiles, chat, tournaments, leaderboards, tokens and badges. The AOL Games network also consists of video game editorial sites - GameDaily, BigDownload, Wow.com and Joystiq which provide news, previews, features, downloads, and cheats.
Additionally, Rivera spearheads AOL’s leading bilingual portal – AOL Latino. The AOL Latino portal combines spanish language versions of our world class products with a network of niche sites focused on specific passion points – Fanaticos (Sports), Tu Vida y mas (Lifestyle), Estilo Diario (Style and Beauty), Celestrellas (Celebrity news), Muscia (Music), Buenos Padres (Parenting), Intimos (Relationships).
On the International front, Mr. Rivera is responsible for the global expansion of AOL’s programming portfolio across the Americas, Europe and Asia Pacific. This includes launches of leading information, entertainment and lifestyle brands such as Spinner, Popeater, AOL Music, Moviefone, Stylelist, ThatsFit, Asylum, Lemondrop, AOL News, Fanhouse across UK, France, Germany, Canada, Mexico, India and Australia.
Throughout his career, Mr. Rivera has focused on the intersection of technology and media. Prior to his current role, he held executive and staff positions at AOL’s Moviefone, Pearson Education, Simon & Schuster, Deloitte & Touche, and IBM. He earned his undergraduate degree from Columbia College and an M.B.A. degree from New York University.

Jordan Rohan , Founder and Managing Partner , Clearmeadow Partners

8:45 AM | Tuesday, 22 Sep, 2009 | MORNING COFFEE: The State of the Agency Business - An Analyst’s View @ Westside Ballroom- South

Jordan is the founder of Clearmeadow Partners, a digital media advisory firm focused on helping companies of all sizes, and the important investor groups behind those companies, to accelerate the growth in their digital assets. Clearmeadow’s services range from strategic advice to corporate development and business development. Before founding Clearmeadow, Jordan was a highly-regarded and well-respected stock analyst at RBC Capital Markets and Soundview. He is known for his bold, non-consensus stock calls and for his extensive network of industry contacts in the Internet, media, advertising and publishing industries. In 2007, Jordan was named the #1 analyst in the Advertising and Publishing category by the Wall Street Journal, which closely measures the accuracy of stock picks for all analysts in its "Best of the Street" survey. Jordan started his career at the Walt Disney Company as a financial analyst, and graduated with a Bachelors degree in Economics from the Wharton School of the University of Pennsylvania and later earned an MBA from Stanford University.

Michael Romoff , VP, Syndication & Networks , IDG Communications

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

Mike Romoff joined IDG last year to lead the expansion of the IDG TechNetwork and syndication programs which has grown to a multi-million dollar business in less than two years. His responsibilities include ad operations, business development, and publisher acquisition and management for the network of non-IDG Web sites worldwide.
Prior to joining IDG, Romoff helped launch hulu.com at NBC Universal. He has also served as a director at interactive agency 360i and held a business development role at businessweek.com.
Mike earned a MBA in media/management at Columbia Business School.

Ari Rosenberg , President , Performance Pricing, LLC

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

Jessica Rovello , Founder and President , Arkadium

4:45 PM | Monday, 21 Sep, 2009 | Grandma’s Got Game: Can Casual Gaming Deliver Real Revenue to Mainstream Sites? @ Ziegfeld (4th floor)

Jessica Rovello is the president and co-founder of Arkadium, a leading game development company. Jessica oversees the strategy and development of online game solutions that engage consumers, drive increased interaction times and improve bottom line results. Her love for games has translated into successful deployments for clients such as Hearst Magazines, National Geographic, Mattel, Lifetime, ESPN and many others.
Before founding Arkadium, Jessica was Vice President of Marketing and Creative Services at On2 Technology (AMEX: ONT), a broadband technology company. Prior to joining On2, she was Director of Online Services for Artisan Entertainment, an independent film company, where she managed and produced the web site for one of the most successful independent films in history, The Blair Witch Project.
Jessica is a regular digital media blogger for The Huffington Post and a winner of the 2009 American Business Award and the 2008 Stevies Award for Women in Business.

Tod Sacerdoti , CEO & Founder , BrightRoll, Inc.

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Under Sacerdoti’s direction, BrightRoll has grown from conception into the premier video advertising network, having served billions of ads on behalf of the world’s leading agencies and their clients and executed campaigns on more than two-thirds of the top 100 online media properties in the United States. A recognized expert on online advertising, Tod is a regular guest columnist for AdAge and MediaPost and is widely quoted in publications such as The New York Times and The Wall Street Journal, among others. He has previously held senior roles at Plaxo (acquired by Comcast), Spoke Software, and covered Internet marketing as an investment banker at Robertson Stephens.
Tod holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business. You can also read Tod’s blog on Video Advertising.

Stephanie Sarka , Strategic Advisor , Wowd

11:15 AM | Tuesday, 22 Sep, 2009 | Can Real-Time Results Be Found in Real-Time Search? @ Booth/Edison (5th floor)

Stephanie Sarka is a seasoned entrepreneur and leader, with deep experience in starting, fixing and growing businesses. She was a founding executive of Overture (formerly GoTo), the highly successful Internet company which invented and pioneered the Pay-for-Performance (paid) search business model in early 1998, growing the company to ~$1 bn revenues in four years. The company went public in 1999 and was sold to Yahoo in 2003 for $1.6 bn. Prior to Overture, Stephanie led the re-launch and turn-around of Mark Cross, the American luxury goods brand which was a division of Coach Leatherware, where she had spent the three years prior in numerous leadership positions. Stephanie has also worked for Advent International (VC) in London and International Flavors & Fragrances in Paris, and she spent two years in the Mergers & Acquisitions group of Goldman, Sachs & Co.
Over the past few years, Stephanie has driven or contributed to numerous start-up and turn-around ventures (large and small) in New York City, Silicon Valley, London and China, including as a key executive on the turn-around team for the NYC Department of Education Public School Reform, as an advisor to PinYou in Beijing which is the first behavioral targeting company in China, and as an advisor to Wowd, the new tool for finding popular information, in real-time, from across the entire web.
Stephanie is currently founding a new Internet venture where she intends to revolutionize social networking into something which provides real purpose and relevancy in our lives by redefining what it means to be socially connected.
Stephanie has a BA in quantitative economics from Stanford and her MBA from Harvard Business School.

Ian Schafer , CEO , Deep Focus

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising’s most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other. Prior to founding Deep Focus, Ian was VP of the New Media division of Miramax Films.
Deep Focus, OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is an experience- and engagement-driven, thought-leading interactive marketing firm that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, AMC, ESPN, Madison Square Garden, Comedy Central, MTV, Diageo, Havaianas, and Nike. Under Ian’s guidance, Deep Focus has become renowned for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years, and in addition to being named by Advertising Age as one of 2007’s hottest independent interactive agencies, was also the recipient of two 2007 Webby Awards, and a 2008 ad:tech Limelight Award.
Named a ‘Media Maven’ by Advertising Age (where he is also a featured columnist and blogger) and one of Adweek’s “Young Ones”, Ian is considered by many as one of the foremost experts in interactive and social media marketing, and has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.

Alan Schanzer , Chief Strategy Officer , Undertone Networks

4:45 PM | Monday, 21 Sep, 2009 | Recency, Relevance and Resonance: The 3 R’s Of Measuring Engagement @ Booth/Edison (5th floor)

Alan Schanzer joined Undertone Networks in 2008 as Chief Strategy Officer. In this position, Alan oversees the company’s media efforts which include managing and developing publisher programs while working closely with the management team on developing strategic initiatives that help drive the company forward.
Before joining Undertone Networks, Alan was Managing Partner at MEC Interaction where he was responsible for overseeing all activity related to MEC Interaction and its associated companies in North America, and delivering strategic leadership, vision and insight. Schanzer, along with four associates, formed The Digital Edge in 1999 as an independent business unit of Mediaedge:cia. In 2005, The Digital Edge was joined with Outrider and Wunderman Media to form MEC Interaction.
A 14-year media veteran, Schanzer has been recognized by Advertising Age as a Media Maven in 2003, named one of Online Advertising’s 50 Most Influential by Media Post, and selected as an Interactive Media All Star by Mediaweek. He serves on the board of directors for Visible Technology and has participated on the agency advisory board for numerous organizations including the Interactive Advertising Bureau and the Online Publishers Association.
He is a graduate of Syracuse University and a frequent speaker and contributor at agency and industry events.

Walter Schild , CEO , Genex

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

Alan Schulman , Chairman, Chief Creative Officer , U.DIG >The Digital Innovations Group

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Alan Schulman is Founder and Chief Creative Officer of U.DIG >The Digital Innovations Group – an industry leader in the creation of new ad units and branded content for online video. A creative leader in the integration of traditional advertising with digital media, Alan has been behind award-winning digital video and interactive campaigns for such marketers as M&M MARS, Coca-Cola, Procter & Gamble, Johnson & Johnson, Pizza Hut and many others.
Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA, FWA, ADDY, OMMA, and ProMax/BDA. Recently, he was the recipient of the MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as earning Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations. In addition, Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America.
Alan currently serves on the Agency Board of Advisors of the IAB, OVAB, TiVO, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.

Deborah Schultz , Partner, Innovation Practice , Altimeter Group

10:15 AM | Monday, 21 Sep, 2009 | PANEL: The New Socialism - Marketing Industry Growth Engine? @ Westside Ballroom- South

Deborah Schultz leads Altimeter’s Innovation and Best Practices business focused on bringing together the ecosystem of emerging technologies including investors, start-ups, businesses, end users, service providers, and thought leaders for experimentation, active learning and real-world application. Most recently, she architected the Procter & Gamble Social Media Lab to study the impact of the social web on customer relationships and the business benefits of "open innovation." She continues as a member of P&G’s Digital Advisory Board. Deborah is an internet industry veteran and early social and open web advocate focused on the adoption and impact of the social web on culture, society & business. She has worked with and advised startups, Fortune 50s and VC’s on technology adoption. She is a regular keynote speaker at tech and business conferences.
Previously, Deborah was the Marketing Director at Six Apart, ran her own technology consulting firm, was a management consultant at AnswerThink, and spent five years at Citibank where she developed many of the global bank’s first Internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University.
The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always “connected”.

Jay Sears , EVP, Strategic Products and Business Development , ContextWeb, Inc.

4:45 PM | Monday, 21 Sep, 2009 | Recency, Relevance and Resonance: The 3 R’s Of Measuring Engagement @ Booth/Edison (5th floor)

Jay Sears is EVP Strategic Products and Business Development at ContextWeb, Inc., creators of the ADSDAQ Advertising Exchange. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.
Sears created the company’s original publisher development team and launched the self service ADSDAQ Exchange Selling Desk, in use by over 9,000 web publishers today. Currently he is managing ContextWeb’s Agency Trading Desk, used by leading ad agencies, and the company’s self service offerings for advertisers and publishers.
Mr. Sears created ContextWeb’s advisory board and speaks about internet advertising at various industry events. He co-chairs the Standards Work Group of the Interactive Advertising Bureau’s Ad Networks and Exchange Committee.

Ben Seslija , Senior Director, Acquisition and Analytics , Clickable

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

Ben has over 12 years of experience in quantitative and qualitative research designs, advanced statistical methods, and traditional and interactive marketing. He is recognized for his ability to quickly understand the unique needs of clients and explain complex statistical findings in business-focused language. Before joining Clickable, Ben served as a Director of Analytics at Leapfrog Online, where he led a team of analysts and developed profitable customer acquisition strategies for Fortune 500 clients across various industries.
Previously, Ben led a team of analysts at the University of Illinois, where he lectured courses on International Relations, Comparative Politics and Data Analysis. Ben holds a Bachelor of Science degree in Marketing from Missouri State University and a Masters degree in Political Science from the University of Illinois at Chicago.

Vivek Shah , President, Digital , Time inc.

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

Vivek Shah is group president, digital for Time Inc.’s news, business and sports properties, which include Time.com, Life.com, CNNMoney.com, Fortune.com, SI.com, FanNation.com, Golf.com and SIKids.com.
Shah formerly served as president of the Fortune | Money Group, which included the magazines Fortune, Money and Fortune Small Business and the websites CNNMoney.com and Fortune.com. Prior to that, Shah served as president of digital publishing of the group where he oversaw the launch of CNNMoney.com, the Web’s largest vertical business site.
Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB’s Media Business. Shah was also named to Folio magazine’s Thirty under 30 list and Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.

Ronald Shamah , Vice President , Sapient

12:30 PM | Monday, 21 Sep, 2009 | How is Performance Marketing Performing? @ Broadhurst Room
12:30 PM | Monday, 21 Sep, 2009 | How Is Performance Marketing Performing?

Ronald Shamah, Vice President, leads Sapient Interactive’s New York office. In that capacity, he oversees Sapient’s business across strategy, creative, media and technology. Ronald also plays a lead role in running Sapient’s media services function including strategy, planning and buying. He has long standing relationships with the publisher community that consistently provides access to differentiated opportunities across Display, Search, Mobile, Video and Social Media.
Prior to joining Sapient, Ronald was responsible for interactive marketing at Citibank, where he played a lead role in building the direct bank. During this tenure, Citibank Direct acquired $15B in consumer deposits within 18 months. Ronald has fifteen years professional experience, with ten years of demonstrated success in marketing, interactive services, customer acquisition and business development. He has a track record of success and innovation, creating and managing marketing programs and processes that drive customer acquisition, satisfaction and retention. Ronald holds an MBA from the Peter J. Tobin School of Business at St. John’s University.

Aaron Shapiro , Partner , HUGE

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

Aaron Shapiro oversees strategy and client relationships for HUGE. In his role, Shapiro drives internet strategy for some of HUGE’s largest engagements including JetBlue, Warner Music Group, Scholastic, and Nutrisystem. Shapiro was founding CEO of Silverpop Systems, an email marketing software company ranked by Jupiter Research as the highest in overall business value among email service providers. To launch the company, Shapiro raised $30 million in venture funding. He was responsible for the overall product strategy and developed the firm’s patented technology. He has served as a marketing and technology advisor to both RiverVest Venture Partners and ARCH Venture Partners. He has been a management consultant at Booz Allen & Hamilton and was the founder of a national magazine distributed by Time Warner. Shapiro received a B.A. in Economics from Harvard University and an M.B.A. from the Columbia University Graduate School of Business.

Justin Siegel , Co-founder and CEO , MocoSpace

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

An experienced mobile entertainment executive, Justin was most recently vice president of publishing for SkyZone Entertainment. He led the company’s product strategy, and oversaw the production and development of SkyZone’s products including Duke Nukem Mobile 3D, Brine Lacrosse, The Crocodile Hunter: Operation Rescue, Encyclopedia Britannica, and Donovan McNabb Street Action.
Prior to working at SkyZone, he was chief executive officer and co-founder of JSmart Technologies, a leader in casual games and entertainment for mobile devices. JSmart was acquired by SkyZone in 2004. At JSmart, Justin developed and managed key relationships with wireless and entertainment industry leaders including AT&T Wireless, Verizon Wireless, Nokia, Sony Ericsson, Merriam-Webster, King Features, and TELUS Mobility.
Justin has also worked as a television writer and producer at NBC News Channel’s foreign desk, and an ABC News affiliate. Justin holds a BA in Sociology, and an MA in French Literature from the University of Massachusetts, Amherst.

George Simpson , President , George H. Simpson Communications

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

George H. Simpson is an expert in advertising, marketing and Internet trade media relations with nearly 37 years of public relations experience. He was with NEWSWEEK for 13 years in marketing and corporate communications from 1972 to 1985 and was Vice President of Corporate Communications with SIMON & SCHUSTER for a year in 1985 and 1986. In 1986 he launched his own PR my firm and starting in 1995, began to specialize in new media companies. He has worked for more than 100 including TACODA, Real Media, America Online, CondeNet, Advance Internet Newspapers, Scripps Networks, Times Mirror Interzines, Hachette Filipacchi New Media, BlueKai, Tremor Media and every major vertical ad network in the country.

David Slivken , Account Director , PM Digital

12:00 PM | Monday, 21 Sep, 2009 | Using Email to Make Your Performance Marketing Perform Better @ Alvin/Carnegie (5th floor)

Steve Smith , Columnist , MediaPost Communications

3:00 PM | Tuesday, 22 Sep, 2009 | PANEL: The Social Media Revolution Should Be Mobilized – Shouldn’t It? @ Westside Ballroom- South

Steve Smith is a lapsed media studies academic who converted to digital in 1995. He took his Ph.D. in American Studies at Brown and taught seven years at University of Virginia, where he developed the school’s first media curriculum. Leaving scholarship behind in the mid-nineties, he edited Access Intelligence’s Min’s New Media Report during the Web’s first boom. He is the weekly columnist on digital strategies for Media Industry Newsletter (MIN) and is the co-Chair of the magazine industry’s annual MIN Day conference. His features on interactive marketing appear regularly in Mediapost’s Media and OMMA Magazines, and his Mobile Insider and Behavioral Insider columns appear weekly at Mediapost.com. An unrepentant geek, Steve also writes about every gadget he can get his hands on for Laptop, CPU and E-Gear Magazines. He also does consulting on digital strategies for several media and marketing companies. Otherwise, he doesn’t do much of anything worthwhile.

James Smith , Chief Revenue Officer , The Huffington Post

12:00 PM | Monday, 21 Sep, 2009 | Make ‘em Pay or Let ‘em Play? Publishers Get Serious about Free vs. Fee @ Ziegfeld (4th floor)

As Chief Revenue Officer of The Huffington Post James is responsible for building and leading the sales and business development organization at this successful internet brand.
James has over twenty years of experience in the sales and advertising arena and over the past dozen years has held a variety of executive sales and management positions at major digital brands including SVP of Strategic Sales at AOL, SVP at Advertising.com and SVP and General Manager of Advertising at Sony Online Entertainment.
James has an MA from Columbia University and lives on Manhattan’s Upper West Side. James is also an amateur musician-well, a drummer-with a predictable history of failed pop groups.

Matthew Snyder , CEO and Founder , ADObjects, Inc

12:00 PM | Monday, 21 Sep, 2009 | Fixing Mobile TV Reception: Don’t Media Buyers Want a Third Screen? @ Booth/Edison (5th floor)

Snyder is a 25 year+ consumer electronic and mobile veteran with a career that spans from designing, developing hardware for award winning consumer videoproducts at Sony Corporation in the late 80’s to developing new mobile businesses in music, video, search, advertising, and location-based social media during his 12 years at Nokia Corporation. Matthew was a pioneer in the emerging areas of mobile search and mobile advertising, and can be quoted to be one of first individuals to coin the phrase “mobile search” globally in 2003.
At Nokia, he was Head of Strategy and Business Development in Nokia’s Multimedia Business Group, and launched a new form of Advertising Network Exchange called the “Nokia Ad Connector. That effort led to the acquisition of Enpocket for the consolidated Nokia Advertising Strategy. Just Prior, He spearheaded the mobile search strategy that was the first “federated mobile search client with mash-up Navteq maps globally” to incorporate Google, Yahoo, Microsoft, Yandex, Baidu and the entire family of Local Directory companies Pan-Europe that included Eniro, Fonecta, Yell, Seat, Telefonica, and over 20 others. He was also responsible for launching Nokia’s first music device and service, Managing Nokia’s first phone program out of Japan, and headed up Operations for Nokia’s entry in to the Gaming Business.
He founded ADObjects, Inc in Dec 2007 that was derived from his latest business passions around mobile cross-media convergence; the separate industries of TV, Radio, Print, Online, OOH all converge with mobile as an audience engagement business model. The firm has been retained and partnered with leading organizations such as CBS, CanWest, Bing, Xtract, CanadianMusicWeek and the Canadian Government’s Trade Missions to China and Japan.
He has collaborated in many mobile industry efforts through organizations such as the MMA (Mobile Marketing Association), IAB (Interactive Advertising Bureau) and MEF ( Mobile Entertainment Forum). In addition, He chaired the IAB’s first Mobile Advertising Conference in July 2008 and initiated mediabistro.com’s new event series- “ThinkMobile” as Program Director and Chair in March 2009. He is a frequent keynote speaker, conference chair and Advisor to many mobile industry events. He is a strong believer in the “Feels-Free or Freeium business model” as a mass-adoption driver powered by sponsorship and advertising for mobile.

Mitch Spolan , VP, North American Field Sales , Yahoo! Inc.

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

Mitch Spolan is Yahoo!’s Vice President of North American Field Sales. In this role, Mitch leads Yahoo!’s entire North American field sales organization, with a particular focus on growing revenue and share with Fortune 500 customers.
Mitch has been a part of the Yahoo!’s sales organization since 1998, most recently leading the southern sales team which has offices in Atlanta, Dallas and Austin. He relies on his creative and technological background to help his team be first to take advantage of new opportunities and accelerate revenue at market leading rates.
Mitch began his career as an Architect after graduating from the University of Florida with both a Bachelors degree in Design (1993) and a Masters in Architecture specializing in Architectural Acoustics (1995). He practiced at a large architecture firm in Atlanta for several years before becoming fascinated with the world wide web. The web offered both infinite creative outlets along with the ability to leverage new technologies in ground breaking ways; the same qualities that drew Mitch to Architecture and Architectural Acoustics as a career. The web’s combination of art and science was extremely appealing.
In 1997, while continuing to practice Architecture, Mitch opened an interactive advertising agency out of his spare bedroom. His agency specialized in creative design along with media buying, which was concentrated on Yahoo!.
In 2003, Mitch won the Yahoo! Super Star Award which is the highest distinction a Yahoo! employee can earn. He became the first winner ever from the Yahoo! Sales team.
Currently, Mitch lives in New York, NY with his wife Mia of ten years, his six year old son Jesse, and his three year old daughter Rudy.

Greg Stevens , President , IAC Advertising

4:45 PM | Tuesday, 22 Sep, 2009 | Publishers Ask - What Is My Data Worth? Running the Numbers on Exchanges, Networks and Optimizers @ Ziegfeld (4th floor)

Greg Stevens is the President of IAC Advertising, the central online media sales organization for Evite.com, Pronto.com, Match.com & Gifts.com as well as certain other IAC web properties through the IAC Network. Prior to joining IAC Advertising, Greg was the Chief Revenue Officer of Pronto, Inc. In this role, Greg oversaw retailer & media advertiser sales, operations, and account management. He also managed Pronto’s syndication network and oversaw the development of the automated advertiser platforms utilized by over 3,000 retailers. Prior to joining Pronto in 2005, Greg was a Director at Claria Corporation where he focused on the strategic development of Fortune 500 advertisers and top interactive agencies. Before joining Claria in 2001, Greg lead publisher initiatives at LinkShare Corporation and served as the Director of Business Development. Greg graduated from Tufts University with a focus on Biology, Genetics and English.

Morgan Stewart , Director of Strategic Services , ExactTarget

12:00 PM | Monday, 21 Sep, 2009 | Using Email to Make Your Performance Marketing Perform Better @ Alvin/Carnegie (5th floor)

Morgan Stewart is Director of Research & Strategy for ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions. Morgan is responsible for conducting primary research on email marketing trends and digital marketing best practices.
Considered one of the industry’s thought-leaders when it comes to email research, Morgan is regularly featured in industry publications such as BtoB Magazine, Email Insider, and MarketingSherpa. His work has also been featured in several national publications including Fortune, Forbes and Newsweek. Morgan’s experiences with the thousands of organizations that use ExactTarget to manage permission email marketing allow him to deliver specific strategies on how to improve and enhance your email marketing program.
Prior to acting as Director of Research & Strategy, Morgan led ExactTarget’s strategic consulting practice. He continues to work in a consultative role with some of ExactTarget’s key clients.
Morgan received his Bachelors degree from the University of California, Berkeley and attended graduate school at the University of Texas, Austin. He currently resides in Austin with his wife and three children.

Esco Strong , Director , Microsoft Advertising Institute

11:15 AM | Monday, 21 Sep, 2009 | Campaign Attribution: From Pray & Spray to Performance & Profit @ Alvin/Carnegie (5th floor)

As a thought leader for one of the leading digital marketing analytics groups, Esco is responsible for behavioral research and digital marketing insights in addition to managing the company’s consultative arm – the Custom Solutions Group, which produces hundreds of custom analyses for many of the leading advertisers and agencies each year. He has contributed to Atlas’s cutting-edge developments in Engagement Mapping and optimal frequency analysis, and is one of the world’s foremost experts in creative optimization, authoring Atlas’s pioneering Optimization Advisor creative optimization software. Additionally, Esco authored the groundbreaking research paper “The Combined Impact of Search and Display Advertising”, a well-received, first-of-its-kind study that produced a 22% lift figure that has been syndicated by a variety of sources and has become the de facto industry benchmark for cross-channel synergy. Prior to his work at Atlas, Esco worked in research and development for ICOM of America and the Pacific Northwest National Laboratories, resulting in a number of patented projects. Atlas Institute research can be found at http://www.atlassolutions.com/institute_marketinginsights.aspx.

Danny Sullivan , Editor-in-Chief , Search Engine Land

2:15 PM | Tuesday, 22 Sep, 2009 | KEYNOTE CONVERSATION: Social Search Vs. Web Search @ Westside Ballroom- South

Danny heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.

Stacie Susens , Associate Director, Client Strategy & Development , Resolution Media

11:15 AM | Monday, 21 Sep, 2009 | Beyond the Click: Planners Use Search Beyond SEM @ Booth/Edison (5th floor)

Stacie is Associate Director of Client Strategy and Development at Resolution Media, an Omnicom company. In this role, she is responsible for overseeing all of Resolution Media’s agency partnerships in the Midwest to ensure proper personnel and strategy integration. Stacie leads multiple client teams including State Farm, Pier 1, Gatorade, and Universal Orlando working in tandem with sister Omnicom agencies OMD, PHD, Tribal DDB, among others. Over the course of her nearly three years at Resolution Media, Stacie’s client roster has achieved 200% organic growth. Prior to Resolution Media, Stacie worked as an Account Manager at Claritas, a Nielsen company. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications. Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she’s off the clock, Stacie enjoys Forrest Yoga, rooting for Wisconsin football teams and going for runs along the Chicago lakeshore.

Andrew Susman , President , Studio One Networks

4:00 PM | Tuesday, 22 Sep, 2009 | Battle for Your Marketing Budget: Is Online Video Worth It? @ Alvin/Carnegie (5th floor)

Andrew Susman co-founded Studio One Networks in 1998, and is the active CEO. He is in charge of the organization’s strategic direction, new business development, programming and distribution. Previously, Mr. Susman was the Director of Business Development for Time Inc. New Media. At Time Inc., his responsibilities included the oversight and general management of activities such as custom content, syndication, distribution and network development for publications including Time, Life, People, Money, Fortune, Sports Illustrated and Entertainment Weekly. In college, Mr. Susman founded the National Collegiate News Syndicate, a radio CNN for 150 campuses. In October of 2007, recognizing an industry-wide need for greater understanding of Internet Content Syndication, Mr. Susman founded the Internet Content Syndication Council (ICSC). The ICSC functions as a central resource for anyone interested in or related to the Content Syndication industry. Google, CBS, Associated Press and AT&T have also joined, among many others.

Catharine P. Taylor , Columnist , MediaPost

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

Catharine P. Taylor writes frequently about advertising, media and marketing. In addition to chairing OMMA Social, she is currently the Social Media Insider for Mediapost, writing a weekly online column about what social media means for the media and marketing industries. She also posts daily to BNET Media’s blog, and has her own blog devoted to the advertising business, Adverganza.com. She first started blogging as founding editor of the popular AdWeek advertising blog, AdFreak, and was also a long-time writer and editor for Adweek, Brandweek and Mediaweek. You can follow her on Twitter at cpealet.

Michael Thomas , Director E-Marketing , E*TRADE Financial

4:00 PM | Tuesday, 22 Sep, 2009 | Are Social Connections More Important Than Online Behavior for Targeting? @ Booth/Edison (5th floor)

Michael Thomas has over 15 years of experience helping companies build stronger brands and more profitable relationships with their customers through advertising, design and on the Web.
An expert in e-marketing, Michael has provided consulting services for over 20 top brands in industries as diverse as consumer packaged goods, pharmaceuticals and financial services—helping them to discover and exploit the synergy between their businesses’ strategic objectives and consumer insights. Former clients include AOL, Bayer HealthCare, Estée Lauder, Fujifilm, Reckitt Benckiser, Georgia Pacific, GlaxoSmithKline, JPMorgan Chase, Wyeth Consumer Healthcare, and more. During his career, Michael has managed the development and optimization of over 40 brand product Web sites customized for audiences in over 14 countries.
As Director of E-Marketing for E*TRADE Financial, Michael is responsible for leading a team of marketing professionals managing the development and optimization of online channel acquisition, conversion, cross-sell, up-sell, engagement, and retention efforts at www.etrade.com.

Kate Thorp , CEO , Real Girls Media

3:00 PM | Monday, 21 Sep, 2009 | PANEL: The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You @ Westside Ballroom- South

Pioneering. Crusading. Building something from nothing. That’s what fuels the original Real Girl, Kate. Whether it’s signing on with a nascent publisher called CNET, starting one of the first interactive ad agencies or masterminding a media network for women, Kate thrives at the vanguard, stirring up thought and unearthing opportunities. Most recently, Kate was President, Digital Worldwide of AKQA. During her tenure AKQA’s client list expanded to include ESPN, The Gap, MSN and Coca-Cola’s global account. Before joining AKQA, Kate was Chairman and CMO of Carat Interactive, the media giant that acquired Lot21, the agency she had founded. She got her start at the top-tier agencies of McCann Erickson and J. Walter Thompson. Kate’s perspective comes from seeing it from all sides – as executive, advertiser, publisher and as a co-founder of the influential Internet Advertising Bureau (IAB). She and her companies have earned numerous accolades; Kate was named one of the Top 25 Women to Watch by Advertising Age and a 2005 Media All Star by OMMA. She was also inducted into the AAF Hall of Achievement for execs under 40 in 2000 and the IAB Hall of Fame in 2008. And, under her command, both Lot21 and AKQA have been named Agency of the Year. Finally, this Real Girl is also a Real mother – of a 9-year old daughter and twin 6-year old boys. Phew!

Sal Tripi , Sr. Director of Operations and Compliance , Publishers Clearing House

4:00 PM | Tuesday, 22 Sep, 2009 | Carving the Next E-Mail Niche: Content Owners Find and Mine New E-Newsletter Terrain @ Ziegfeld (4th floor)
11:15 AM | Tuesday, 22 Sep, 2009 | Measuring the Right Results In Email Marketing @ Alvin/Carnegie (5th floor)

Mr. Tripi is the Sr. Director of Operations and Compliance for Publishers Clearing House (PCH), the United States’ largest and best-known sweepstakes company. He has had many successes in a variety of operational areas including compliance, privacy, order processing, and merchandise fulfillment. Mr. Tripi successfully developed and implemented a comprehensive reputation and compliance program that allowed PCH to expand their entrepreneurial endeavors while protecting and maintaining PCH’s reputation as a legitimate online marketer. Mr. Tripi is a regular speaker at on-line industry events. He specializes in developing effective online strategies aimed at list growth and increasing conversions while protecting brand reputation. He is actively involved with the DMA, EEC, IAB and is on the steering committee for the Online Trust Association (OTA).

August Trometer , Co-founder , Yowza!!

4:45 PM | Tuesday, 22 Sep, 2009 | Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? @ Alvin/Carnegie (5th floor)

August Trometer is the co-creator and developer of "Yowza!!" the mobile coupon platform for the iPhone and iPod Touch. Previously, he helped pioneer the field of podcasting with the creation of iPodderX, the world’s first podcasting application. In addition to software development, Trometer has written "Optimizing Your Website for Mobile Safari," the first book on the subject of developing web-based software for the iPhone. He regularly speaks on the topic of mobile coupons as well as Mac and iPhone development.

Phuc Truong , Managing Director, U.S. Mobile Marketing , Mobext

4:45 PM | Tuesday, 22 Sep, 2009 | Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? @ Alvin/Carnegie (5th floor)

Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital. He has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His mobile experience covers both branding and direct response campaigns for clients within retail, CPG, automotive and travel & hospitality.
Prior to joining the Havas family, Phuc was a founding team member of MobileLime (now known as Modiv Media), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device. There he played a vital role in developing the company sales and marketing strategy, formulating and executing on all facets of merchant and consumer acquisition from pilot to national launch. As a result of his leadership in part, MobileLime was able to secure financing rounds from leading venture capitalists. Prior to his current role, Phuc was responsible for driving growth and new business projects at Media Contacts. During his tenure in this position, Media Contacts experienced more than double digit growth in revenue (organic and new business), billings and staff. He also has several years of experience growing companies and is a proven entrepreneur in leading organizations from idea generation to national expansion.
Phuc received an MBA from Babson College, and a BS from Bentley College.

Michael Turcotte , Media Director , MediaCom Interaction

12:30 PM | Monday, 21 Sep, 2009 | How is Performance Marketing Performing? @ Broadhurst Room
12:30 PM | Monday, 21 Sep, 2009 | How Is Performance Marketing Performing?

Nat Turner , Co-Founder, President & COO , Invite Media, Inc.

Nat is Co-Founder and President/COO of Invite Media, a startup based in Philadelphia and New York. Invite Media operates Bid Manager, the first “universal buying platform” for display media. Bid Manager allows a media buyer to execute and manage display advertising spending across multiple ad exchanges through one central interface. Invite Media is backed by First Round Capital, Genacast Ventures, and angel investors.
Nat graduated from The Wharton School at the University of Pennsylvania in 2008, concentrating in marketing and entrepreneurship. In 2006, Nat was named a Wharton Entrepreneurship Fellow, an award given to foster Ambassadors of Entrepreneurship for The Wharton School. In 2007, Nat received the Wharton Venture Award, given to Wharton students pursuing entrepreneurial ventures.

Kelly Twohig , EVP, Digital Activation Director , Starcom

12:00 PM | Monday, 21 Sep, 2009 | Fixing Mobile TV Reception: Don’t Media Buyers Want a Third Screen? @ Booth/Edison (5th floor)

In the new media world, where understanding digital technologies and behaviors is vital to marketing success, Kelly Twohig’s leadership gives a competitive edge to some of the world’s biggest brands. At Starcom USA, a Chicago-based media agency, Twohig utilizes her digital expertise to help lead the agency’s best standards and practices in digital activation, consulting and strategy. Her position and credentials put her at the forefront of creating and delivering promising digital advertising opportunities that secure proven results for clients. Currently, Twohig develops the full scope of digital knowledge and resources for Starcom strategy teams and drives new synergies within the agency’s investment and activation teams. Before taking on her current role in May 2006, she worked on the P&G account for the fabric care business, building her strategy expertise on brands such as Tide, Gain, Downy, Cheer, Dreft and Bounce. In digital maneuvers, she helped to sell in more online programs across video/broadband, search and social media as well as traditional online advertising. Her forward thinking media strategies also helped to create the largest integrated 360° print program that P&G has ever done. In the six years prior to her work on P&G, Twohig brought her skills into the digital world by joining Publicis Groupe’s Arc (formerly chemistri). Upon arrival, Twohig managed all interactive marketing for the Army business and all seven of its brands. During that time she helped create a campaign centered on Army Basic Training that won a Bronze Lion from Cannes and Gold Effie. On other accounts, she later oversaw online marketing and acquisitions for client Disney Parks and Resorts. Prior, Twohig worked as a management representative at Ogilvy One, where she oversaw all of the internet and direct marketing activities for client Ameritrade. She also spent several years at DDB leading the internet marketing initiatives for Anheuser Busch, State Farm Insurance and Microsoft. At Mobium Creative Group, Twohig managed marketing programs both online and offline for Accenture, Case, Snap-on Tools, NAPA and Molex. During her time there she gained early, firsthand experience with database management and its back-end functionalities when the company converted its 2,000 page catalog into an interactive database. Twohig has always been a digital enthusiast at work and at home. When she’s not at the office consistently pushing for digital advantages and media partnerships, she’s constantly reading blogs to keep up with the latest trends in technology.

Jon Vlassopulos , CEO , Moderati

4:00 PM | Monday, 21 Sep, 2009 | Creativity Meets Utility: Building the Better Branded App @ O’Neill (4th floor)

Jon Vlassopulos holds the dual roles of CEO of Moderati and GM, North America for Bellrock Media, Moderati’s parent company. He oversees the company’s initiatives in branded entertainment and digital entertainment services, as well as its mobile personalization business. In this position, Jon has overseen the development of several successful branded entertainment projects, with successes such as the Virtual Zippo Lighter iPhone App, which has had over 5 million downloads thus far, Romplr, the first interactive music experience for the mobile platform, and A&E’s Paranormal State iPhone App, which is the most interactive TV application, with more than 50% of people watching the show also downloading the app. He has seen similar success at Bellrock with projects under way with big-name brands such as Coca-Cola, Panasonic, Myzo and the original programming project, “24 Hours at Sundance”, a real-time, online reality show competition broadcast live from the Sundance Film Festival with Ashton Kutcher, which received over one million views.

Kevin Wassong , President , Minyanville Media, Inc.

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Kevin Wassong is an Emmy Award winning Executive Producer and President of Minyanville Media, Inc., a next generation digital network that creates branded business content to inform, educate and entertain all generations about the world of business and finance.
Kevin joined the start up company in March 2005 after creating and building one of the first "new media" advertising agencies, digital@jwt, within the global communications agency, J. Walter Thompson. Prior to a career in advertising and marketing with JWT, @radicalmedia, Lowe & Partners and Cliff Freeman he was an assistant to the chairman of Creative Artists Agency as well as a television series development executive with network shows including Golden Girls and Empty Nest.
During his seven years at JWT as President and then CEO of its’ digital and direct arm, Kevin grew digital@jwt into a major marketing and advertising agency with eight offices in North America employing over 200 specialists in technology, database marketing, design and production. As a member of J. Walter Thompson’s North American Management team and the parent WPP.com international board, Kevin’s vision as a proponent of digital communications integration resulted in the agencies growth and major global clients’ successful utilization of new media. He was named to MediaPosts "Most Influential People in Online Advertising."
With a diverse background in marketing, communications, information technology and entertainment, Kevin spearheaded the development of various digital communications firsts including Southeby’s first web site, Mercedes Benz’s first networked kiosk system, the first ever user generated commercial web site for Unilever’s Lever 2000 and communications integration programs for Merrill Lynch, Pfizer, HSBC, De beers, Nasdaq and Sun Microsystems.
Now at Minyanville, Kevin has been instrumental in building the world’s first financial ’Theme Brand" and bringing the first animated financial news show, "Hoofy & Boo’s News & Views" to TV and the Internet.
He has been featured in the Wall Street Journal, Fox Business Network, CNN, CNBC, Business Week, Wired, Advertising Age and Adweek magazines.
As an industry leader, Kevin served a number of organizations including AAAA’s for new media testing methodologies, the Art Directors Club board of directors and as Chair for Interactive and Integrated Marketing awards. He is a member of numerous advisory boards for companies developing the future of marketing technology.
In December 2008, Kevin received an Emmy Award from The National Academy of Television Arts & Sciences for his role as Executive Producer of Minyanville’s World in Review and Hoofy & Boo’s News & Views, the first and only animated business news shows.

Zena Weist , Senior Manager, Interactive Brand , EMBARQ

12:00 PM | Tuesday, 22 Sep, 2009 | Leveraging the Power of Search Retargeting for Marketing Plans @ Alvin/Carnegie (5th floor)

Zena Weist is a digital practitioner and social media strategist with over 15 years of online marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in online brand engagement, project management, and web implementation with Sprint, Hallmark and, currently, EMBARQ. Zena co-founded the Kansas City Chapter of the Social Media Club. She is a Direct Marketing Association ECHO award recipient. Her University of Kansas undergraduate degree is in Journalism – Advertising. She holds an MBA in Direct Marketing from the University of Missouri, Kansas City.

Jamie Wells , Director, Global Trade Marketing , Microsoft Mobile Advertising

11:15 AM | Monday, 21 Sep, 2009 | Resolved: For Content Owners, the iPhone Is a Big Fat Shiny…Distraction @ Ziegfeld (4th floor)

Over the past decade Jamie Wells has built of wealth strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines.
As director of trade marketing, Jamie is responsible for defining Microsoft’s Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft’s mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.
Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD’s clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics. Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire.

Brett Wilson , Co-founder and CEO , TubeMogul

11:15 AM | Monday, 21 Sep, 2009 | Creative Review: Video Ads Vs. Guerilla Syndication @ O’Neill (4th floor)

Brett leads the strategic direction for TubeMogul. He spent the first three years of his career as a consultant for Accenture. Next, he founded and led YouCanSave.com, a profitable e-commerce company that obtained over $69 million in revenue and was successfully acquired. Brett is married and has two beautiful children and received his MBA from UC Berkeley.

Bill Wise , SVP, Platforms , Yahoo! Inc.

11:15 AM | Tuesday, 22 Sep, 2009 | Sleeping With the Frenemy: Ad Nets vs. Web and Mobile Publishers @ Ziegfeld (4th floor)

As Senior Vice President, Platforms, at Yahoo!, Bill Wise leads business development for Yahoo!’s platforms, including sales to advertisers, publishers, networks and data providers. Wise is also responsible for managing the corporate relationships and overall platform business with ad agencies.
Wise was President of Remix Media, Right Media’s media and services business, when Yahoo! acquired Right Media in 2007. He then was named Vice President and General Manager of Yahoo!’s Marketing Technologies Solutions.
Before joining Right Media, Wise was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. Under leadership, Did-it was named to the Inc 500 as one of the fastest growing private companies. Prior to Did-it, he held various senior executive positions at leading online marketing companies, such as DoubleClick (VP/GM), MaxOnline (CEO), and Ask.com (SVP), now IAC Advertising Solutions.

Steven Woods , Co-Founder, CTO , Eloqua

4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market @ Broadhurst Room
4:30 PM | Tuesday, 22 Sep, 2009 | Optimizing Conversion in a Tough Market

Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven’s insights into the application of technology to the marketing profession have been key to Eloqua’s consistent record of client satisfaction and he was recently named as one of Inside CRM’s Top CRM Influencers of 2007.
Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Prior to cofounding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen’s University.

Michelle Wright , VP of Sales, East , Fox Audience Network

12:30 PM | Monday, 21 Sep, 2009 | How is Performance Marketing Performing? @ Broadhurst Room
12:30 PM | Monday, 21 Sep, 2009 | How Is Performance Marketing Performing?

Michelle Wright is Vice President of Sales for Fox Audience Network (FAN), responsible for leading the company’s online sales efforts in the Eastern region. Wright brings more than 20 years of media experience to FAN, including 12 years helping to build Yahoo!’s east coast sales organization from the ground up. While at Yahoo!, Michelle’s teams drove more than $100M in revenue as she played a key role in developing branded, performance and search-based businesses. Prior to Yahoo!, Michelle spent a number of years in the television industry at USA Networks developing deep relationships with agency partners and clients such as Colgate, Unilever, Audi, Nike and Microsoft. Her groups were responsible for more than $20 million in billings for both the USA and Sci Fi (since renamed ScyFy) cable networks. Previously, Michelle was a sales analyst at Seltel in New York and a promotions coordinator at WTTG-TV (FOX) in Washington, DC.

Jason Yim , President and Executive Creative Director , Trigger LLC

12:00 PM | Tuesday, 22 Sep, 2009 | Case Studies: Making the Most of Mobile In Cross-Platform Campaigns @ O’Neill (4th floor)

Jason Yim, President and Executive Creative Director of the Interactive Agency, Trigger LLC which specializes in entertainment and youth brand marketing, brings fourteen years of digital marketing experience to the creative digital industry. Previously the Founder and President of Media Revolution, Yim has worked within China for seven years, including the establishment of Trigger’s wholly-owned studio in Shanghai.
Yim’s past and current clients rank among the biggest brands across numerous industries, including Sony Pictures, Paramount Pictures, Universal Pictures, Disney, Cartoon Network, Red Bull, Jenny Craig, Nike China and Turner India. Trigger’s robust portfolio includes Web, Games, Social & Media, and Mobile projects for campaigns such as Angels & Demons, 2012, Hancock, Star Wars: The Clone Wars, Transformers 2, The Incredible Hulk, Spider-Man 3, Cars MMO and Franchise sites, Stand Up to Cancer, The Taking of Pelham 1,2,3 and WB India.
In addition to developing projects from concept through execution, Yim keeps an eye on the importance of technology and competition. In Q1 of 2009, Yim expanded Trigger’s Mobile team of iPhone game and full application programmers to additional Smartphone programmers for the BlackBerry and Android. As these two devices build up their App Stores and media services, Yim is ensuring that Trigger’s clients will remain at the forefront. Other new, inventive client offerings for 2009 include “Trigger Replay,” the agency’s own advanced tracking and reporting product for interactive games.
Beyond interactive services, Yim also created Trigger Change, a commitment to not only do good work, but to also do some good. Trigger Change participates annually in construction projects that help communities and wildlife in less fortunate countries around the world. Past projects include school buildings, orphanage housing and ranger stations.
Jason Yim is also called upon frequently as a guest speaker with past speaking engagements that have included Digital Hollywood, Comdex, South by South West, USC, Cal Arts, ad:tech Singapore and Shanghai, and Yim’s alma mater, UCLA.

Chris Young , CEO , Digital Broadcasting Group

12:00 PM | Tuesday, 22 Sep, 2009 | For Buyers: Where’s the Innovation in Online Video Advertising? @ Booth/Edison (5th floor)

Chris is the Chairman & CEO of Digital Broadcasting Group, overseeing all aspects of the company’s operation. In 1999, Chris co-founded Klipmart and built it into the nation’s largest provider of online video advertising and management solutions. In June of 2006, under Young’s leadership, Klipmart was purchased by now Google-owned DoubleClick. At Doubleclick, Chris held the role of Executive Vice President of Rich Media and Emerging worldwide, working to accelerate innovation in digital video and emerging advertising formats.

Joe Zawadzki , CEO , Media Math

Joe is Founder and CEO of MediaMath, the leading media-buying platform and services company that is helping to transform the modern agency. MediaMath provides over 20 leading agencies with the technology and back office services they need to trade effectively across over 10 billion display impressions per day. The company’s platform includes a common interface and workflow, data management layer that integrates marketer and third-party data, PhD-designed algorithms and bid optimization, and deep relationships with over a dozen major sources of quality supply.
Joe was previously the Founder and President of [x+1], a marketing optimization company that was one of Inc 500’s fastest growing. He worked with AOL and Google/DoubleClick on their optimization and yield management strategies, was awarded a patent, and is an active investor in technology, media, real estate and film. In the more distant past, Joe was an investment banker and a Teaching Fellow at Harvard.

Meir Zohar , CEO , eXelate Media Inc.

4:00 PM | Monday, 21 Sep, 2009 | Does BT Cross the Line? Can It Scale? And, Will It Jump the Shark? @ Booth/Edison (5th floor)

An advertising industry pioneer since the late 1990’s, Meir is the man behind the vision of the world’s first behavioral targeting exchange. Prior to his launch of eXelate in 2007, he was the founder and CEO of Oridian. Launched in 1998, Meir led Oridian until late 2006, establishing the company as one of the leading global ad networks, serving billions of monthly ad impressions to a vast global audience. Under his management, Oridian opened offices in Israel, USA, Germany and the UK, reaching profitability and generating annual sales of tens of millions of dollars.
Meir graduated the Electronic and Computer Engineering program at the Technion Institute of Technology summa cum laude.

Mat Zucker , Senior Partner, Executive Creative Director , OgilvyOne Worldwide, New York

11:15 AM | Tuesday, 22 Sep, 2009 | The Most Creative Social Media Campaigns of 2009 @ O’Neill (4th floor)