Overview
The Medium is the Metrics!
The art and science of online measurement has never been more challenging than it is today. New mediums are sprouting up overnight and users are actively engaging with each other and brands on the web like never before. Although an innovative and exciting time to be in digital, there are many challenges to be faced in knowing where to spend your marketing dollars and how to measure the efficacy of your online campaigns.
Analytics specialists, whether in-agency or in-house, are charged with determining which metrics to use in evaluating the success or failure of their marketing plan. They are relying on industry associations and vendors to help guide them through the ever-changing space of online measurement as the volume of available data points continues to grow. Technologies are moving faster than the measurement firms can keep up with and in many cases there are no industry standards for calculating the metrics.
Moreover, the food chain that exists amongst audience measurement firms, campaign analysis tools and site-centric measurement organizations is intertwined, and often confusing. Which source of data do I use to steer my marketing strategy and campaign budgets? Why don’t multiple data sources reporting on the same data point match each other? Can I tie the shelf or online purchase back to a specific campaign or click? At OMMA Metrics & Measurement we will explore the state of the measurement industry and the various sources of data available to understand your customer and measure how they are exposed to and interact with your brand online.
Some Attendees Include:
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OMMA Metrics and Measurement is designed to bring together members of the audience measurement, advertising and web analytics communities to discuss the state of the industry with respect to online measurement. Attendees will include brand marketers, agency executives, marketing consultancies, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses.
This one-day conference will cover measuring new mediums such as social networks, video, widgets, and social applications as well as current challenges faced in the development of standards and best practices across the industry. We will also explore topics such as campaign attribution and predictive analytics.
Here is what you should expect to gain from attending OMMA Metrics & Measurement:
- Hear from the leaders in the online measurement space as they update us on current trends, challenges and problems yet to be solved.
- Learn what other companies are doing to embrace Web 2.0 technologies and how standards are evolving to provide consistency in measurement across vendors.
- Discover the latest trends and metrics in measuring online video and viral content.
- Network with industry experts on audience measurement, campaign analysis and multi-channel analytics.
- Increase your overall awareness of specialized areas within online measurement like predictive analytics, campaign attribution and measuring social media with the people that are the forefront of the discussion.
2009 Advisory Board
Manish Bhatia, President, Advanced Digital Services, Nielsen
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Chief Marketing Officer, Quantcast
Greg Green, Managing Director, Global Client Solutions, VivaKi
Nathan Woodman, Managing Director, Adnetik
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