Overview

Join us in Los Angeles for the latest OMMA Mobile event on October 29, 2009.

Follow That User!: Time to Activate the Always-There Medium

Mobile marketing could be – should be – the concierge in a brand messaging plan. Like the best valet, the mobile device is not only always-on but always-there as consumers move through their media-saturated day. How can brands be there and ready to ask the simplest, most powerful marketing question of all? “How can I help you?” In this fourth iteration of OMMA Mobile we tackle how brands are stepping up to the challenge and successfully integrating mobile with the larger media plans that consumers encounter 24/7. That always-there device is now capable of super-activating an existing marketing plan, whether it is in-store, out-of-home, on-air or in-print. Integration and activation represent the true and mostly untapped power of mobility. Mobile should be there to answer whatever questions and satisfy whatever interests your campaigns raise in a consumer’s mind.

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And you can’t speak to consumers on their mobile phones unless you know where they are and what they are doing. At OMMA Mobile we will follow that user and help marketers understand where this moving target is going next. The latest wave of post-iPhone smart phones have put mobile social networking, search, location services and even gaming and video into the fast lanes of user adoption. Data usage is up 39% in a year. Over 70 million mobile customers have already used mobile search. Over 40 million surf the mobile Web. It is hardly arguable anymore that the center of media gravity is moving to the “always there” medium. Now what? How can brands finally become part of the conversations rather than rude interlopers?

Some Attendees Include:

What people are saying about the OMMA Mobile Conference series...

“OMMA Mobile was one of the best events I’ve attended this year.  The programming was superb; each panel had speakers who were well-prepared, insightful, provided great value to the topic.  OMMA Mobile has developed a strong reputation for creating the most professional environment for the mobile industry to meet and do business.  It is a bellwether in the semi-annual “state of the industry,” from my perspective, and I am continually impressed by how much effort is poured into producing the best event of its kind.  I hope more companies realize how valuable this forum is for trading ideas, learning about the industry, and engaging in the “next” phase of our business.”
 
Chris Pfaff
CEO
Chris Pfaff Tech/Media
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“The OMMA Mobile event was extremely valuable for us.  The program, speakers and attendees were all focused on the specific opportunities around mobile marketing.  AdMob speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the Mediapost team on a great event and we look forward to joining the discussion again.”

Jason Spero
Vice President of Marketing
AdMob
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“OMMA Mobile was a big success! It was a gathering of the key players in the marketplace brought together in a positive environment.”

Daniel Hodges
Founder
Enpocket/Nokia Interactive Advertising
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“I thought the OMMA Mobile event brought together an outstanding group of individuals sharing content that was very relevant. I look forward to the next one!”

Carrie Coffee
Director
4INFO