Digital Goes 3D: The Next Dimension Will be Mobilized

It doesn’t take silly blue and red glasses to see that the mobile platform is opening up new dimensions for marketing strategy and tactics. Now you can add a layer of time and space, the elements of immediacy and location, to every plan. This is no optical illusion. It changes the way brands can relate to customers at every touch point. Simple short codes on packages, posters or TV shows turn 2D passive media into 3D interactive moments. Digital media and social networks are no longer tethered to the desktop but are now becoming part of the physical world on which their users report. Direct promotions are no longer in your mail box or your in-box but in your pocket five feet from the point of sale. There is a good reason why mobile ad spend is projected to grow 74% even during this the worst year for the media economy in generations. Mobile isn’t just extending marketing onto another platform,; it is adding new dimensions to the way we conceive of media, advertising and retail experiences.

MediaPost brings its long-running OMMA Mobile series to the west coast and into the new frontiers of post-Internet interactive marketing. Our speakers and panels will explore how mobile platforms are helping brands reorient and re-think direct relationships with consumers. We will look at how mobile advertising and peer-to-peer mobile communications are already changing the way L.A’s hometown entertainment industry relates to audiences…and how audiences relate to entertainment. And we go to the bottom of the purchase funnel to see how the cell phone is already influencing the consumer in that last yard to the cash register. Finally, amidst all of these changes, are interactive ad agencies and the interactive ad network infrastructures of the Web really what we need to drive this unique new opportunity? The Internet changed marketing forever by adding interactivity and being “always on.” OMMA Mobile L.A. will illuminate mobile as the “always there” medium that promises new dimensions in marketing. No silly glasses required. 

Register today!