Sponsored Workshops

8:00am - 9:00am
Breakfast Presentation - Open to All Attendees

Sponsor Workshop from:

GroupM Search Presents 10 Mobile Challenges and Opportunities Marketers Face Today

GroupM Search gets together with industry partners and peers to share with the audience 10 important topics facing mobile marketers. Issued covered will be the challenges and opportunities facing clients, platform developers, mobile search strategists, search engines, telecom providers and advertisers as they pertain to mobile marketing -- from campaign development to strategy and execution. How can all parties deliver compelling opportunities for brands and the ultimate mobile experience for consumers?

Moderator: Chris Copeland, CEO, GroupM Search, The Americas

Roundtable Panelists:
Doug McMillen, National Mobile Search Specialist, Microsoft

Michael Collins, CEO, Joule
Paran Johar, Chief Marketing Officer, JumpTap

Tim Lagrone, Mobile Search Tactical Lead, Outrider

Marc Freed-Finnegan, New Business Development, Google

12:45pm - 1:45pm
Lunch & Learn Presentation - Open to All Attendees

Sponsor Workshop from:

Why Mobile Isn’t Just about Mobile

As brands from all major categories begin to think of mobile as an integral part of their overall advertising campaigns, companies like Yahoo! have the unique opportunity to offer an integrated buy across both PC and Mobile.  Companies that deliver cross-platform campaign experiences  like Yahoo - provide a valuable audience extension tool from the PC to an engaged mobile audience.
Learn how major sponsors of Yahoo!’s Fantasy Football experience on the PC integrated mobile into their overall strategy– leveraging the company’s popular iPhone app and mobile web experience – to extend the reach of their brands to the device that’s always with their target audience– the mobile phone.

Presenter: Brian Morel, Strategic Account Director, Mobile, Yahoo!