Overview

Attend Two Great Shows for the Price of One!

MediaPost brings its long-running OMMA Mobile series to the west coast and into the new frontiers of post-Internet interactive marketing. Our speakers and panels will explore how mobile platforms are helping brands reorient and re-think direct relationships with consumers. We will look at how mobile advertising and peer-to-peer mobile communications are already changing the way L.A’s hometown entertainment industry relates to audiences…and how audiences relate to entertainment. And we go to the bottom of the purchase funnel to see how the cell phone is already influencing the consumer in that last yard to the cash register. Finally, amidst all of these changes, are interactive ad agencies and the interactive ad network infrastructures of the Web really what we need to drive this unique new opportunity? The Internet changed marketing forever by adding interactivity and being “always on.” OMMA Mobile L.A. will illuminate mobile as the “always there” medium that promises new dimensions in marketing. No silly glasses required.

Well, 2009 has been a great year for the online video consumer. For the video makers and distributors – may not so much. Large sections of the TV grid are now online as the Web morphs into consumers always-there DVR. We spend 45% more time per day watching online video now than we did a year ago because that Play button can be found almost everywhere: embedded in most news pages, aggregated brilliantly by hulu and YouTube, now finding its way into social networks. And yet this year has also seen the shutdown of numerous video startups that had been the darlings of VCs everywhere just two years ago. For all the billions of videos streams we watch each month, ad spend on digital video is well under $1 billion and less than 5% of total online ad revenues. We’re still waiting for more creative pre-roll advertising and consistent use of alternative formats. And even the big studios and networks that are fast-forwarding their assets onto the digital platforms find the online video models stuck on “pause.” What are the next steps for a medium that has moved into our lives and media rituals, but hasn’t figured out how to pay rent? What will it take to hit the Play button for video monetization? In this West Coast edition of the OMMA Video series we bring media makers, brands and marketers together to distinguish what is working from what isn’t. How can video strategies map against brand ROI? Is the “TV Everywhere” vision really as easy as it sounds, and is video without interactivity really what we want? When is a viral success a genuine branding success? And can someone please settle on some metrics for this? At OMMA Video we try to retrieve that remote control and tap the Play button to move streaming video to its next chapter.

Attend both events for the price of one!  Register Now!