Overview

 
More and more direct marketers are flocking to the Internet to partake in online lead generation. With a strong focus on ROI and targeting capabilities, performance marketing has never looked brighter in a down economy. It’s easy to point out the benefits of jumping into a Cost-Per-Lead or Cost-Per-Action campaign, but marketers also know that there are a lot of issues to be aware of.
 

MediaPost will dive straight into these topics with OMMA Performance. This one day event will feature some of the most polished professionals in the industry and allow them to tackle the current controversial matters in online lead generation.

OMMA Performance is intensively focused on performance and lead gen tools and strategies for marketers, advertisers, publishers and third-party vendors.