Overview

King Content’s King-Size Challenge: Monetize or Bust

Content’s always been King in the media world, but his territory has become much less secure and the stake-holders are getting restless. The future of all media may indeed rest on digital platforms but the pressure is on as the rallying cry echoes across the land: “Monetize or Die!” For digital publishing, the Web 2.0 era of start-up cash burns and “seeing-what-sticks” business models pretty much ended in mid-September last year. The troops are scrambling for position to find revenue models that work and at a scale that can support substantial publishing businesses.

In this edition of OMMA Publish we go straight to the bottom line. What strategies and tactics, technologies and business models are already working and what emerging models are most likely to survive? The hot button issues right now are: Can display advertising survive in an ad network world? Will users pay for anything? Can publisher recapture audiences that are famously fragmenting? And are publishers really selling content or audiences online or is data the real “king” of a digital realm where information is commodified so easily?  OMMA Publish puts to content providers, technology enablers and media buyers the King-sized content questions that must be answered to ensure the media empire survives.

Some OMMA Publish Attendees Include:

Here is what you should expect to gain from attending OMMA Publish:

• Hear from the top names in the online publishing industry as they share the secrets of connecting with consumers through online content.
• Gain valuable knowledge and insights into emerging online publishing and advertising trends.
• Discover today’s best practices for online content creation, ad management and new revenue generating opportunities.
• Network with VIPs, brand marketers and agency executives.
• Raise your skills and awareness in highly-specialized sessions on delivery, research, consumer behavior, emerging platforms, and so much more!

Take a look at what went on at the last OMMA Publish!