Overview

Well, 2009 has been a great year for the online video consumer. For the video makers and distributors – may not so much. Large sections of the TV grid are now online as the Web morphs into consumers always-there DVR. We spend 45% more time per day watching online video now than we did a year ago because that Play button can be found almost everywhere: embedded in most news pages, aggregated brilliantly by hulu and YouTube, now finding its way into social networks. And yet this year has also seen the shutdown of numerous video startups that had been the darlings of VCs everywhere just two years ago. For all the billions of videos streams we watch each month, ad spend on digital video is well under $1 billion and less than 5% of total online ad revenues. We’re still waiting for more creative pre-roll advertising and consistent use of alternative formats. And even the big studios and networks that are fast-forwarding their assets onto the digital platforms find the online video models stuck on “pause.” What are the next steps for a medium that has moved into our lives and media rituals, but hasn’t figured out how to pay rent? What will it take to hit the Play button for video monetization? In this West Coast edition of the OMMA Video series we bring media makers, brands and marketers together to distinguish what is working from what isn’t. How can video strategies map against brand ROI? Is the “TV Everywhere” vision really as easy as it sounds, and is video without interactivity really what we want? When is a viral success a genuine branding success? And can someone please settle on some metrics for this? At OMMA Video we try to retrieve that remote control and tap the Play button to move streaming video to its next chapter.  

Here is what you should expect to gain from attending OMMA Video:

• Hear from the top names in the online advertising industry as they share the secrets of connecting with consumers using online video   
• Gain valuable knowledge and insights into emerging video markets and trends   
• Discover today’s best practices for online marketing and advertising using video   
• Network with VIPs, brand marketers and agency executives   
• Raise your skills and awareness in highly-specialized sessions on delivery, research, content creation, management, emerging platforms, and so much more

Take a look at what went on at the last OMMA Video!

"The OMMA Video event was a well-focused show on a topic that is now on at the forefront of every online advertiser’s mind. Video will play a huge role in the future of online advertising, and, as evidenced by the crowd in attendance, is a major draw for advertisers, agencies and others that need to stay on the cutting edge. As a video ad pioneer and leader, EyeWonder was happy to be a lead sponsor and is looking forward to the next event.”
Jason Scheidt, Director of Marketing, EyeWonder

"By the end of the day it became clear - Broadcast Television Advertising might want to pay close attention to the elephant sitting in the corner.”
Marc Gaccione, Business Development Manager, Eyeblaster