Fast Forward: Getting Ahead of the Video Curve

Take a look what went on at the last OMMA Video:

As YouTube celebrates its fifth anniversary this year, the online video industry has re-discovered its accelerator to again become a key driver of usage and ad spending in the Internet economy. But is the industry ready? As OMMA Video enters its fourth year, every aspect of the industry is kicking into high gear, even if the business models still struggle to keep up. The consumption of online streaming media tripled in 2009, as PCs and now mobile devices have permanently blurred the line between “TV” and video. Yet marketers, ad agencies and publishers are scrambling to monetize and leverage all of this activity. Ad formats and pricing are still in flux. Media agencies are starting to buy broadcast media for clients across TV and online platforms, even if no one knows quite how to value and measure it all. As the opportunities proliferate to reach consumers through multiple touch points -- pre-rolls, viral video, branded entertainment, and more -- a fragmented digital universe has made execution of the “video everywhere” dream harder and costlier.

At OMMA Video we gather the best minds in the business to help you map out the road ahead for an industry seemingly driving faster than its business and marketing models can sustain. We’ll help you reassess where the many moving parts of this video dragster stand. Agencies and brands are buying into a growing inventory, but how do they size, price and measure it all? The lines among TV, online and mobile video are blurring quickly for consumers, but how will the back-end advertising infratructures serve marketers’ messages seamlessly across all of them? Digital platforms have opened up a wealth of new marketing options beyond impression-based media, but how are agencies allocating effort and budgets accordingly? YouTube and now Facebook are powerful social engines for users, but what are the best ways for marketers to channel that energy for their brands? Branded entertainment is taking off this year as marketers find a way to speak directly to consumers by entertaining them -- but does anyone know how to determine the ROI when a brand becomes a publisher?

Streaming video media have kicked into high gear. At OMMA Video New York we keep you ahead of the next curve. 

Some attendees have included: