Join us on Thursday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center.
2016 was a record-breaking year for the auto market, with U.S. shoppers buying an 17.55 million cars, trucks and crossovers, beating 2015's record of 17.47 million. It was the seventh consecutive year of year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.
2016 Marketing Automotive Honorees
(Partial list, more will be posted in the coming days)
Automotive Marketer of the Year
Tim Mahoney, CMO Chevrolet
Automotive Agency Of The Year (Traditional)
Best Integrated Campaign (3 channels or more, including online)
Nissan Rogue from Nissan Direct
Automotive Agency Of The Year (Digital)
Best Social Campaign
Carmichael Lynch for Subaru Zero Landfill Initiative