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Overview
Getting Behind the Target
Once a dark art practiced by a handful of “BT” wizards and their black boxes, behavioral tracking now forms the bedrock of content and retails sites throughout the Web. Recommendation engines, contextual links, user logs, social media, audience profiling, content management, site optimization tools, all now build upon a foundation of data about how people really shop, read, and interact online. In this third edition of OMMA Behavioral we dig to the next level of user tracking to address a broader set of targeting disciplines.
Hit your target! Register today!
Advertising networks, of course, remain the core of behavioral targeting, and OMMA Behavioral will continue to engage the case studies, media planning and privacy issues in the field. But at the same time we will explore how user profiling and tracking now touch all aspect of online marketing and retail. How can publishers leverage their logs and the latest tracking tools to optimize user engagement? How can retailers use behavioral data to customize their online catalogs and retarget users when they leave? How are new research methods for tracking, profiling and predicting user behaviors being used to reshape online experiences? “Behavioral” marketing is no longer a matter of tracking car buyers as they travel into lifestyle sections. Digital technologies now render a wealth of data about user habits that both marketers and publishers are only beginning to explore. OMMA Behavioral will help you map the new territory of targeting and tracking.
OMMA Behavioral Attendees Include:
Listen in on the Discussion from MediaPost's Last OMMA Behavioral Conference:
Testimonials
With over 300 attendees, I applaud MediaPost’s thought leadership for being the first to recognize the need for a behavioral targeting conference. I am looking forward to the next one!”
Marla Schimke
Vice President of Marketing
Revenue Science
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“To the MediaPost team, thanks again for hosting a great Behavioral Marketing event. I would be hard pressed to think of another venue where we connected with so many potential partners in such a short amount of time. Hope this becomes a regular show on your annual calendar. Great job!”
Zachary Britton
CEO
Front Porch, Inc.
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"The OMMA Behavioral Marketing Conference delivered quality content on a timely subject. The speakers were opinionated and well-informed. We look forward to discussing the evolution of BT at future events."
Brian Lesser
Director of Product Marketing
24/7 Real Media
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“Your one day event was filled with excellent guest speakers who provided valuable information and opinions within an enjoyable environment which allowed for unlimited professional networking. Congratulations to your entire staff.”
Gerry Goldberg
Partner
Travel Amaura Corp.
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“An excellent job on this conference. Steve Smith was right on target and I applaud all the content planning and hard work that went into the forum. Please continue to do this show. It is well worth the effort!”
Kristina Joukhadar
Managing Editor
Circulation Management magazine
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“This event was proof (if any needed) that Behavioral Targeting has moved into the mainstream. An insightful and informative conference that covered all the bases.”
David McMurtrie
Optimization Sales Director International
DoubleClick
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“I always find the events that MediaPost puts on to be relevant and a great place to meet new people.”
Ephraim Diament
Director of Sales & Marketing
MoPhap
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“The forum was a brilliant overview of what is working and what is still problematic in BT. Passionate and engaged experts both on the platform and on the floor. And a nice lunch (thanks to Zachary Britton, and the Front Porch folks). Lots of people stayed for the afternoon sessions - a nice compliment.”
Michael Pollock
President
Pollock Spark, Founder of The Cyrano Project
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