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Guideposts - Associate Manager Advertising Operations
The associate manager will be the main liaison between management, sales reps/agencies, editorial and production to ensure print and digital advertising accuracy in Guideposts products including Guideposts magazine, Angels on Earth magazine and Digital ROS and E-newsletters. Responsibilities include:
- Create, update and finalize the advertising forecasts each month based on Insertion Orders from sales reps/agencies.
- Communicate with sales reps/agencies on a regular basis regarding due dates, production specs, schedule extensions, positioning, adjacencies, digital inventory availability, etc.
- Work closely with management during the forecast process and help determine book size at issue close.
- Plan and map advertising and editorial layout paying close attention to Insertion Order details to ensure all requirements are met.
- Work with Editorial department to determine layout of stories and optimal ad positions.
- Position advertising material on magazine wall and actively participate in wall meeting.
- Proof all advertising materials to ensure they adhere to Guideposts’ Advertising Guidelines and production specifications.
- Coordinate timely delivery of advertising materials to RRD.
- Input print and digital IO’s in Datatrax for billing purposes.
- Use DFP/Google Analytics to monitor digital impressions levels.
- Responsible for the Digital ROS and E-newsletter schedules.
- Issue instructions and coordinate all digital ads with vendor (Operative).
- Reporting/Analysis – trend analysis, advertiser sorts, etc.
Job Qualifications/Experience:
- Bachelor’s Degree
- 3 to 5 years magazine advertising planning experience
- Proficiency in Microsoft Excel, Word and Outlook
- Knowledge of Ad Management systems
- Experience in the advertising sales process
- Experience in magazine ad planning and mapping
- Good communication skills
- Ability to multi-task and pay attention to detail
- Position located in Danbury CT however, must be able to work in lower Manhattan office 3-6 days per month
- City: Danbury
- Job posted on: July 7, 2014
- Posting expires on: Aug. 6, 2014
- Respond to: Human Resources