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Equifax - Digital Sales Analyst

IXI, a division of Equifax has an exciting opportunity for a Sales Analyst to join our fast growing Digital team. IXI?s Digital solutions provide data-driven targeting, attribution and onboarding solutions that help marketers achieve superior performance online. Our solutions enable advertisers and their partners to get more out of their interactive strategies by targeting consumers that are more likely to have the right financial profile for their offer and brand. For more than 20 years, IXI has helped marketers differentiate consumer households and neighborhoods based on estimated wealth, income, spending capacity, share-of-wallet, and share-of-market. We build direct-measured marketing information networks that improve our clients? customer and prospect targeting effectiveness. Using our proprietary consumer wealth measures, spending estimates, and segmentation systems, IXI Digital solutions can help you get the right message to the right consumer.

The Digital Sales Analyst will be responsible for both pre- and post-sales analysis and will work with internal clients to recommend solutions to partners and clients. This individual will also be responsible for providing reporting support and analyzing market trends.

The Digital Sales Analyst can reside in our New York, NY or McLean, VA locations.

Responsibilities:
-Pre-sales analysis: assist Direct and Channel Sales in providing best possible solutions, from segment recommendation to custom projects or products in coordination with IXI COEs and Digital Product Management.
-Post-sales analysis: analyze all incoming channel and advertiser campaign reports for client and platform intelligence gathering. Examples include tracking advertisers across platforms, establishing advertiser seasonality, category verticals per platform. Routinely release and present analysis to sales team.
-Sales Revenue Reporting and Analysis : organize all incoming partner usage reports for monthly revenue reporting, invoicing and forecasting. Analyze trends, identify strengths and weaknesses, and create analysis for use with Sales team and IXI Execs. Deliver partner and internal specialized reporting as needed.
-Assist Audience Intel campaign strategy and set up with sales. For example, join set up call with clients, help establish site pages and/or how ads should be tagged, recommend best UI set up for the client.
-Assist in the coordination and execution of special projects such as Closed Loop Attribution campaigns and Onboarding client files.

Requirements:
-Bachelors degree with 2+ years experience in a Sales Analyst role
-Advanced Excel skills and familiarity with Word and PowerPoint
-Strong analytical skills with ability to communicate and tell a story with data


  • City: New York
  • Job posted on: Sept. 11, 2014
  • Posting expires on: Oct. 11, 2014
  • Respond to: https://equifax.wd5.myworkdayjobs.com/job/USA-New-York/Digit
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