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ZEFR - Strategic Marketing Director (Adtech, Video, buy-side/brand)
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a lens into culture and the tools to turn insights into more impactful media for brands.
As the technology company of choice for nearly all major Hollywood movie studios and music labels, ZEFR manages over 375 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. Our company is headquartered in Venice Beach, California with offices in New York, Boston, Utah, and Chicago.
POSITION PROFILE
Please only apply if you have direct experience working in an ad-tech company in brand marketing, ad-tech, buy-side, brands, adtech industry.
This position will anchor brand marketing strategy out of our Venice office building initiatives with direction from our SVP in Manhattan, NY.
Essential Duties and Responsibilities
Additional Duties and Responsibilities
As the technology company of choice for nearly all major Hollywood movie studios and music labels, ZEFR manages over 375 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. Our company is headquartered in Venice Beach, California with offices in New York, Boston, Utah, and Chicago.
POSITION PROFILE
Please only apply if you have direct experience working in an ad-tech company in brand marketing, ad-tech, buy-side, brands, adtech industry.
This position will anchor brand marketing strategy out of our Venice office building initiatives with direction from our SVP in Manhattan, NY.
Essential Duties and Responsibilities
- Support and contribute to the product initiatives team attaining sales goals through development and implementation of strategic marketing/communications programs
- Assist in establishing and monitoring key performance metrics to gauge marketing performance
- Serve as the key source of information within the organization on the brand and on competitive products.
- Research consumer behavior to identify industry trends and adjust brand marketing accordingly.
- Maintain focus on financial targets and business objectives that will facilitate positive company growth.
- Develop creative and compelling marketing material that is consistent with company vision.
- Oversee campaigns to ensure they provide maximum return on investment
- Translate strategic vision of the company into compelling client facing proposals
Additional Duties and Responsibilities
- Support SVP, Head of Marketing in developing and executing marketing plans and projects
- Leverage consumer, customer and category insights to drive development of brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan
- Relentlessly seek, share and adopt ideas and best practices in and outside the company and embraces change introduced by others; Promotes a work environment that fosters creative thinking, innovation and rational risk taking
- Balance immediate and long term priorities to meet critical objectives while considering impact of those decisions on ability to achieve long term results
- Drive continuous development of innovation, renovation and commercial news pipeline
- Manage innovation and renovation projects from ideation, brand concept writing, to validation before successfully implementing or partnering on solutions and final commercialization; Ensure go to market execution is considered early enough in the process to adjust for strongest launch delivery
- City: Venice
- Job posted on: Sept. 25, 2014
- Posting expires on: Oct. 25, 2014
- Respond to: JamesC@ZEFR
